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- Faculty Publications (63)
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- All HBS Web (144)
- Faculty Publications (63)
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
The law, which is still being hashed out in court, requires manufacturers to say sugary drinks can lead to obesity, diabetes, and tooth decay. New research from Harvard Business School suggests that even if... View Details
- Profile
Paul Scharfman
In a small, undercapitalized cheese manufacturing operation in rural Wisconsin, Paul Scharfman (AB 1976, MBA 1979) saw the opportunity to develop a variety of specialty cheeses that would appeal to the palates of the growing population of... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
should Sneakz fund operations while pushing the business to hit the critical million-dollar mark? The Answers: I have been in this exact situation with an innovative family beverage product. If the product... View Details
- Web
Industry Information - Alumni
trends and opinions shaping the manufacturing landscape, such as new regulations that might change how a business is operating, broad economic trends, or the latest trends in View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
Asher: Distilling pisco, riding a wave. Courtesy Melanie Asher In America, it’s the new big thing in cocktails and mixology, or so proclaimed the New York Times (June 22, 2011): “Pisco, the clear grape spirit of South America .the... View Details
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
Back in the 1980s, while working as a high-priced management consultant, Jim Koch (MBA ’74) decided what this country really needed was an exceptional glass of beer. He drained his savings, maxed out his credit cards, and using an old... View Details
- Web
Harvard Business School
in the food and beverages industry. He began his career as product manager responsible for marketing at General Mills, and then went on to become... View Details
- January 1997 (Revised March 1998)
- Case
Oscar Mayer: Strategic Marketing Planning
By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Manufacturing Industry; United States
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
- 19 Feb 2013
- News
Sam Adams: Now (finally) in a can
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
world's premier regulator of food, drugs, cosmetics, and other products and also of helping to lead the transformation of medicine to a molecular level. Current logistical... View Details
- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- December 1970 (Revised September 2006)
- Case
Harmon Foods, Inc.
Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details
Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Manufacturing Industry; Manufacturing Industry
Whiston, William B. "Harmon Foods, Inc." Harvard Business School Case 171-248, December 1970. (Revised September 2006.)
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- 14 Oct 2014
- News
The Steve Jobs of Beer
Edward T. Bedford
In 1906, Bedford became president of the newly consolidated Corn Products Refining Company. Under Bedford’s leadership, Corn Products Refining manufactured several forms of... View Details
Keywords: Food & Tobacco
- 01 Mar 2023
- News
What’s in a Name
Late last fall, Dolly Chugh (MBA 1994) made a guest appearance on After Hours, the podcast where HBS professors discuss current events. (The podcast is part of the TED Audio Collective.) Chugh was joined by professors Mihir Desai and... View Details
- 20 Nov 2019
- News
From the Ground Up
Paul Phillips (MBA 2003) is cofounder of Kai-Viti Water, which bottles and sells artesian water from the Fiji Islands. In this interview he talks about the company’s policy of dedicating profits from the company to support basic education... View Details