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Show Results For
- All HBS Web
(122)
- News (41)
- Research (75)
- Multimedia (1)
- Faculty Publications (38)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
- 14 Jul 2015
- First Look
First Look: July 14, 2015
Beer et al., we examine how the subject has developed. We offer a normative review, based on that model, and we critique the assumption that the business of HRM is solely to improve returns to owners and shareholders. We identify the... View Details
Keywords: Sean Silverthorne
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
successful, but there are probably lots of great things that will have this kind of excitement and get a lot of traction. Would it be more effective to spend my money online rather than in another car or beer ad on television?... View Details
- 01 Jun 1997
- News
Blockbuster Deals
fully answered in advance. "Executives from each side may have different assumptions about which strategy and management practices will be best for the new company," Beer says. "These issues are often hidden and not discussed during... View Details
Keywords: Garry Emmons and Nancy O. Perry
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
three hours [when they’re] sitting in their seat.” To that end, new ballparks and arenas have begun to include physical diversions such as pools, kid zones, and beer pavilions. But Mariner, former executive vice president and CFO of Major... View Details
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
author Bob Leppo an edge in stock market investing, commodity futures, and the wild world of venture capital. Part memoir, part tale of discovery and rebirth, The Speculator’s Mosaic is a no-nonsense guide to navigating the ups and... View Details
- 24 Oct 2006
- First Look
First Look: October 24, 2006
and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opened operations in France and Mexico in 2005, and the... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Double Vision
The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details
Keywords: Arts, Entertainment
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details
Keywords: All Industries
- 06 Oct 2020
- Blog Post
2+2 Where Are They Now Spotlight: Curtis Wu (MBA 2018)
kind of disposition, I never thought I could end up in the sales organization of a beer company after college. While many of my classmates used their pre-application years to craft their resumes, I felt empowered to take a big risk... View Details
- 11 Dec 2007
- First Look
First Look: December 11, 2007
deep historical origins of 'born global' companies; the importance of networks and diaspora in new international market development; the key role of public policy in shaping cross-border entrepreneurial activity; and the impact of... View Details
Keywords: Martha Lagace
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
precipitate a war between the countries. Quench Your Own Thirst: Business Lessons Learned over a Beer or Two by Jim Koch (JD/MBA 1978) (Flatiron Books) The founder of the Boston Beer Company, makers of... View Details
- 05 Mar 2020
- News
Green Light
In a nondescript former root beer plant, tucked behind the Curtain & Bath Outlet off Main Street in Millis, Massachusetts, FreshBox Farms is growing the future of food. The FreshBox facility bears no resemblance to our cultural renderings... View Details
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
for gasoline in the United States to consist of five distinct regions. Other large markets where transport costs are relatively high in relation to product value, such as cement in Brazil or beer in China,... View Details
Keywords: by Pankaj Ghemawat
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer commitment, contributing to the... View Details
Keywords: by Dina Gerdeman
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
IBM PCs in advance of their market introduction. We used Lotus 1-2-3 for spreadsheets, and we proudly whipped out our HP 12C calculators with their vast array of financial and statistical functions (which we mostly didn’t need but still... View Details
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
disease are likely to multiply. If the Midwest is able to maintain its high standards for agriculture, it has an opportunity to supply the needs of growing populations in other parts of the world. The U.S. “needs a long strategy” around agriculture, Black added. A... View Details
Keywords: Agriculture
- Profile
Cristina Ros Blankfein
more from a wishful conversation over cocktails than the classic Aha! moment often associated with compelling concepts. Being part of the Millennial generation that has embraced craft beers and innovative cocktails, the pair wondered... View Details
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president... View Details
Keywords: by John S. Rosenberg