Beauty and Cosmetics Industry - Publications - Faculty & Research

2013
Working Paper

Debating the Responsibility of Capitalism in Historical and Global Perspective

This working paper examines the evolution of concepts of the responsibility of business in a historical and global perspective. It shows that from the nineteenth century American, European, Japanese, Indian and other business leaders discussed the responsibilities of... View Details

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April 2017 (Revised February 2023)
Case

Helena Rubinstein: Making Up the Modern Woman

By: Geoffrey Jones and Kathy Choi

This case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started... View Details

Keywords: Female Entrepreneur; Brands and Branding; Luxury; Entrepreneurship; Personal Development and Career; Beauty and Cosmetics Industry

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September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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November 2012
Case

Building a Community at Semiconductor Manufacturing International Corporation

By: Christopher Marquis, Zucheng Zhou, Mo Chen and Heng Fan

Over the past decade, Semiconductor Manufacturing International Corporation (SMIC) had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning... View Details

Keywords: Culture And Community; Cost vs Benefits; Civil Society or Community; Organizational Culture; Profit; Culture; Compensation and Benefits; Semiconductor Industry

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June 2009
Supplement

Mary Kay Inc.: Asian Market Entry (B)

By: John A. Quelch

By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details

Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China

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July 2021 (Revised February 2022)
Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley

In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details

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01 Mar 2024
News

Alumni and Faculty Books and Podcasts

neighborhood and partying with the rich and beautiful in chateaux across France. But darker truths lurk behind the façade, and Mason View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

March 2021 (Revised October 2023)
Case

Mary Kay Ash: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants... View Details

Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry

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23 Aug 2019
Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

Patagonia has been using 100% organic cotton in its products since 1996, it is now part of a pilot program to grow regenerative organic certified cotton and mango for its apparel and food. Patagonia has had... View Details

Keywords: Technology; Consumer Products / Retail

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

way that we think about digital experiences, but also in the ways we think of using our platform for purpose.” “The beauty industry is a $500 billion industry that's been built... View Details

Keywords: Consumer Products / Retail

23 Aug 2010
News

Skin of Color in the United States

01 Jun 2024
News

Again and Again

Edited by Jen McFarland Flint; Illustrations by Jason Holley Whenever he’s presenting to a large audience, Professor Michael Norton likes to pose this question to the crowd: After you get up in the morning, do you brush your teeth first and then shower, or vice versa?... View Details

Keywords: Publishing Industries (except Internet); Information

23 Jan 2008
First Look

First Look: January 23, 2008

answers to secure donations. Blonde and Blue-eyed? Globalizing Beauty, c.1945-c.1980 Author:Geoffrey Jones Periodical:Economic History Review 61, no. 1 (February 2008) Abstract This article examines the globalization of the View Details

Keywords: Martha Lagace

01 Sep 2020
News

Good Odds

pounds of food that had been prepared for customers in the catering, hotel, travel, and restaurant industries got stuck in the supply chain when the world seized up. That’s when Philip Behn (MBA 2005), CEO... View Details

Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing

19 May 2021
Blog Post

Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)

Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and... View Details

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

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01 Jun 2009
News

Crisis and Creativity

from People magazine to CNN, happened during downturns, as did the growth of cosmetic companies such as Estée Lauder and Revlon. How to Deliver. A common outcome of downturns is an abundance of underutilized... View Details

Keywords: Bhaskar Chakravorti

June 2024 (Revised August 2024)
Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details

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12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

policy and other measures. Of course this is not necessarily a policy prescription: other Asian countries with low levels of inward foreign direct investment, like Pakistan, Myanmar, Cambodia, and North... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

August 2021 (Revised February 2024)
Case

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details