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Show Results For
- All HBS Web
(959)
- People (2)
- News (381)
- Research (351)
- Multimedia (14)
- Faculty Publications (225)
- June 2008
- Supplement
Walt Disney Company's Sleeping Beauty Bonds - Duration Analysis - courseware
- 16 Sep 2022
- Blog Post
Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design
Climate Stories Episode #9 – Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design In our first few months, Climate Stories have focused on cars, buildings, electricity, solar farms, green jobs, war and peace. In this post, we look... View Details
- January 1997
- Exercise
Negotiating Corporate Change: Confidential Information, Paul Stokes, VP, Health and Beauty Aids Division
This case provides the confidential role information necessary for one person in a four-person negotiation simulation about a major corporate change. Specifically, it describes the role of Paul Stokes as he attempts to negotiate a new uniform corporate information... View Details
Keywords: Business Units; Transformation; Information Management; Negotiation Deal; System; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Sebenius, James K. "Negotiating Corporate Change: Confidential Information, Paul Stokes, VP, Health and Beauty Aids Division." Harvard Business School Exercise 897-060, January 1997.
- 06 Mar 2015
- News
Bluemercury Grows Up
- 06 Dec 2021
- News
Turning Point: Makeover
spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine years into a leading View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
of Walmart’s beauty business. Balbale was a vice president at the Vitamin Shoppe in the mid-2010s when he saw Amazon and startup e-tailers moving into the wellness category. The competition inspired him to transition into the e-commerce... View Details
- 25 Aug 2022
- News
Hair Today
When Britney Winters (MBA 2016) tuned in to this year’s Super Bowl, she was more focused on the halftime show than the game itself. When that moment came, Winters watched as Grammy Award–winning singer Mary J. Blige rocked 40 cascading inches of wavy golden hair—a... View Details
- December 2011
- Article
Globalization and Beauty: A Historical and Firm Perspective
By: G. Jones
This paper uses the beauty industry to explore the impact of globalization over the very long run. As the first wave of modern globalization started in the nineteenth century, there began a massive homogenization of beauty ideals around the world that has, to some... View Details
Keywords: Globalization; Business Ventures; Trends; Societal Protocols; Value; Brands and Branding; Perception; Entrepreneurship; Beauty and Cosmetics Industry
Jones, G. "Globalization and Beauty: A Historical and Firm Perspective." Ou Mei yan jiu [EurAmerica] 41, no. 4 (December 2011): 885–916.
- 14 Nov 2014
- News
White, slender and wide-eyed
- 23 Aug 2010
- News
Skin of Color in the United States
- 04 Aug 2020
- Cold Call Podcast
Glossier Built a Cult-Brand and a Digital Community, but What’s Next?
- October 2007 (Revised March 2008)
- Case
Dove: Evolution of a Brand
By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
- 19 May 2021
- Blog Post
Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)
Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and entrepreneurship from Michigan State University. Since she was a little... View Details
- February 2008
- Article
Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980
By: Geoffrey Jones
This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
- February 2001 (Revised February 2002)
- Case
Estee Lauder and the Market for Prestige Cosmetics
By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
- 10 Aug 2017
- News
Ideal Beauty: An Imagined State of Mind
- July 2022 (Revised January 2023)
- Case
Vicky Tsai and Tatcha: Confronting Stereotypes
By: Geoffrey Jones and Veronica Tong
Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
- 24 Jun 2010
- News