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Show Results For
- All HBS Web
(168)
- News (38)
- Research (115)
- Multimedia (3)
- Faculty Publications (53)
- Web
Symposium - Race, Gender & Equity
relationships in new, or newly urgent, ways. As we applaud the courage many have found to speak and act on their convictions, we also observe instances of backlash and critique. It is this conflict that we aim to unpack, examining the... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
specifically because of their shared gender, many female voters balked. Testing for gender backlash To probe when and why identity labels backfire, the research team visited a college campus four months before the 2016 US presidential... View Details
- 05 May 2020
- Research & Ideas
China Tariffs and Coronavirus a Double Hit to American Retailers
However, Cavallo speculates a fear of customer backlash kept them from recouping costs by increasing their retail prices. “These companies were worried about antagonizing their customers if they quickly passed on the additional tariff... View Details
Keywords: by Michael Blanding
- Web
Events - Business History
Everyday Contracting and the Spread of the Civil Code in Nineteenth-Century Mexico Casey Lurtz, Johns Hopkins University 3:30 - 5:00 p.m. Oct 19 19 Oct 2020 Business History Seminar Elite Losers: Trump, Steel, and the Backlash against... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
identity purposes, she says. "Many brands don't have identity meanings associated with them. But if you manage a identity brand like Porsche, if you change the identity of a brand, then you should expect some backlash from your... View Details
- Web
The 20th Century Zeitgeist - Leadership
Influence: Low 40 1940 s 19 Rosie the Riveter Postwar strikes Productivity surge Government backlash against postwar union movement Influence: Medium 50 1950 s 19 The Organization Man Union membership peaks The AFL merges with the CIO: 15... View Details
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
early to say for certain, I suspect that other ice cream manufacturers will soon follow suit. Q: The practice of reducing quantity while keeping price the same could be perceived as dishonest by consumers. Have any companies experienced a View Details
Keywords: by Manda Salls
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
of backlash fostered by a long period of neglect of globalization’s effect on labor markets worldwide. Globalization takes many forms: common markets; free flows of workers including refugees and migrants; and multinational organizations... View Details
- 18 Dec 2013
- HBS Case
Lessons from the Lance Armstrong Cheating Scandal
and later shared a trailer with Armstrong in order to facilitate advanced doping techniques to boost their red blood cell counts for increased oxygen capacity during the Tour de France. In his 60 Minutes interview, Hamilton rightly predicted a View Details
- 08 Oct 2008
- Research & Ideas
Book Excerpt: A Sense of Urgency
worse, not better. Big Mistake Number 2: Going over the line with a strategy that creates an angry backlash because people feel manipulated. No one wants to feel manipulated. If people sense that someone has created a crisis that... View Details
Keywords: by John P. Kotter
- Web
Charts & Statistics - Leadership
work programs launched: CCC, PWA, WPA CIO union created NLRB created Fair Labor Standards Act sets minimum wage Influence: Low 40 1940 s 19 Rosie the Riveter Postwar strikes Productivity surge Government backlash against postwar union... View Details
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
humanitarian crises, however, there may be a lack of coordination between NGOs resulting in duplication and inefficiencies, which, if highlighted by the media, may backlash against the same NGOs. During the post-genocide period in Rwanda,... View Details
Keywords: by Manda Salls
- 17 Oct 2022
- Research & Ideas
Why Quiet Quitters Need More Than Money to Re-Engage
workers that they are part of something meaningful. “Many of these same frustrations are being expressed in national politics,” Abdelal says. “This moment of populist backlash is in part a reflection of societies that feel that their... View Details
Keywords: by Michael Blanding
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
backlash from sectors exposed to increasing foreign competition. Here, too, pressure has been rising but so far there is "no significant intensification of trade or investment restrictions" (WTO/OECD/ UNCTAD, 2010). Another set... View Details
Keywords: by Christian Ketels
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an underexplored topic in consumer research,... View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
itself, is a real winner. That's a great combination. Kenny: What about trolls on the internet? They're the people who kind of lurk around and are looking for any opportunity to say something negative. Santana: Brands risk backlash all... View Details
- Web
2013 Symposium - Race, Gender & Equity
Interplay of Structure and Behavior: How System Dynamics Can Explain and Change Outcomes by Gender or Social Category Panel: Backlash and the Double Bind Robert Livingston , Northwestern University Is Agentic View Details
- Web
2013 Symposium - Race, Gender & Equity
Gender and Work: Challenging Conventional Wisdom Gender and Work: Challenging Conventional Wisdom 28 FEB–01 MAR 2013 Home Videos Agenda Backlash and the Double Bind Amy Cuddy Speaks at the 2013 Gender & Work Symposium Punishment and... View Details
- 14 Jul 2009
- First Look
First Look: July 14
to avoid intense price competition for the larger segment. A firm that conducts market research may therefore invest less in R&D and earn lower post-launch profits than a rival that has forgone such research. Backlash to Arbitration:... View Details
Keywords: Martha Lagace
- Web
2019 Symposium - Race, Gender & Equity
convictions, we also observe instances of backlash and critique. It is this conflict that we aim to unpack, examining the beliefs and actions that define, unite, and separate us so that we might more effectively engage the project of... View Details