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  • All HBS Web  (160)
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    • News  (22)
    • Research  (129)
  • Faculty Publications  (86)

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  • All HBS Web  (160)
    • People  (1)
    • News  (22)
    • Research  (129)
  • Faculty Publications  (86)
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  • 2008
  • Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Auto Industry; Miami; Orlando; Tampa
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Gourville, John T. "Pricing Simulation: Universal Car Rental." Simulation and Teaching Note. Harvard Business School Publishing, 2008. Electronic.
  • March 2012 (Revised February 2013)
  • Background Note

The Hybrid Vehicle Market

By: Michael W. Toffel and Nazli Z. Uludere Aragon
This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects... View Details
Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Information Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Manufacturing Industry; Japan; United States
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Toffel, Michael W., and Nazli Z. Uludere Aragon. "The Hybrid Vehicle Market." Harvard Business School Background Note 612-084, March 2012. (Revised February 2013.)
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

beautiful experience.” Note to Readers: Please use Comments to share your own car-buying experience, suggestions to the auto industry for improvement, and what other consumer nightmares we should be writing... View Details
Keywords: by Sean Silverthorne; Auto
  • July 2017 (Revised March 2019)
  • Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details
Keywords: Oil & Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry
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Serafeim, George, and David Freiberg. "The Future of Mobility: Economic, Environmental, and Social Implications." Harvard Business School Technical Note 118-008, July 2017. (Revised March 2019.)
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

the researchers note in the paper, “Decentralized decision making requires that individuals have the correct sense of ‘who we are.’” In 2005, under pressure from a presidential task force, the Bureau established two separate branches—a... View Details
Keywords: by Carmen Nobel
  • January 2025 (Revised February 2025)
  • Background Note

A High-Tech Revolution with Chinese Characteristics: China's Drive Towards EV Supremacy

By: William C. Kirby, Daniel Fu and Matthew Ngai
This background note explains and documents the rise of China's EV industry. Moreover, it identifies the challenges facing it and posits several questions about the decisions needed to be made to sustain the industry's global dominance. Would Chinese producers be able... View Details
Keywords: State Capitalism; Electric Vehicles; Tesla; Renewable Energy; Global Strategy; Taxation; Technological Innovation; Industry Growth; Competition; Auto Industry; China; United States; Japan; European Union
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Kirby, William C., Daniel Fu, and Matthew Ngai. "A High-Tech Revolution with Chinese Characteristics: China's Drive Towards EV Supremacy." Harvard Business School Background Note 325-073, January 2025. (Revised February 2025.)
  • August 2001 (Revised March 2003)
  • Background Note

Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design

Two groups of people start out with the same task, equipped with the same resources and the same initial conditions. One, however, consistently beats the other. What are the differences between what the two groups are doing, and what can we adopt from the better... View Details
Keywords: Management; Product Design; Auto Industry; Japan
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Spear, Steven J. "Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design." Harvard Business School Background Note 602-035, August 2001. (Revised March 2003.)
  • 24 Nov 2015
  • Research & Ideas

Developing Your Next CEO for the Family Business

A good book on CEO succession is The CEO Within by my Harvard Business School colleague Joe Bower. Bower studied how companies perform after hiring a new CEO, noting whether the successor had been recruited from inside or outside the... View Details
Keywords: Re: Andi Wang; Auto; Auto
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

fundamental building blocks of the company's strategy. “The idea is to help businesses cross borders profitably by seeing the world as it really is.” Note that Toyota's starting point is not a grand, longer-term vision of some distant... View Details
Keywords: by Martha Lagace
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

laundromat called “Linens and Lattes” that would let customers drink coffee, socialize, and surf the web while waiting for their clothes to dry). Well into the night, the judges discussed the presentations over dinner at Harvest Restaurant in Harvard Square, where they... View Details
Keywords: by Carmen Nobel; Auto; Auto; Auto; Auto
  • June 2018 (Revised January 2020)
  • Case

Renegotiating NAFTA

By: Laura Alfaro, Haviland Sheldahl-Thomason and Sarah Jeong
January 1, 2019 marked the 25th anniversary of the North American Free Trade Agreement (NAFTA). Twenty-five years after the landmark trade pact was signed by the United States, Canada, and Mexico, considerable debate surrounded it. Trade and trade agreements were a... View Details
Keywords: Trade; Negotiation; Agreements and Arrangements; Cost vs Benefits; Auto Industry; United States; Mexico; Canada
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Alfaro, Laura, Haviland Sheldahl-Thomason, and Sarah Jeong. "Renegotiating NAFTA." Harvard Business School Case 318-143, June 2018. (Revised January 2020.)
  • 16 Jan 2007
  • First Look

First Look: January 16, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607034 Platform-Mediated Networks: Definitions and Core Concepts Harvard Business School Note 807-049 Purchase this note:... View Details
Keywords: Martha Lagace
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

in improving processes. Retailers can certainly learn from the auto industry's experience. Like in manufacturing a few decades ago, there is a lot of low-hanging fruit in retail operations today. However, to harvest these fruits retailers... View Details
Keywords: by Martha Lagace; Auto; Auto
  • 17 Apr 2017
  • Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

there’s truly such a thing as a winner-take-all market. While a winner-take-all mentality is widespread among venture capitalists who fund startups, it is commonplace for customers to use multiple platforms in the same market. Farronato View Details
Keywords: by Carmen Nobel; Service
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

Business Administration at HBS, called luxury goods "a changing space, a space with extraordinary zip and excitement…Things are kicking along vigorously." "Simultaneous with that, there's all kinds of change," Koehn said, View Details
Keywords: by Julie Jette; Consumer Products
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details
Keywords: by Sean Silverthorne
  • 07 Oct 2015
  • What Do You Think?

What is the Best Immigration Model for the US?

beliefs that they share are different.” Bowlweevils, injecting a political note into a discussion intended to deal with economics, argued that Germany has no model for dealing with immigrants and asylum seekers. As he put it, “Germany ...... View Details
Keywords: by James Heskett
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

upgrade the nation's air traffic control system. Kanter acknowledged that the projects needed to address the country's infrastructure issues are not small, but noted that the US has a long history of taking on big national purpose... View Details
Keywords: by Dina Gerdeman; Auto; Auto; Auto
  • 10 Jun 2008
  • First Look

First Look: June 10, 2008

equal to multiples of their own budget through front-lines process innovation and support of staff on-the-floor. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607130 Broadband and Video Games: Playing and Winning Together Harvard... View Details
Keywords: Martha Lagace
  • 27 Mar 2012
  • First Look

First Look: March 27

of rapid technological change. Free to Punish? The American Dream and the Harsh Treatment of Criminals Authors:Rafael Di Tella Publication:CATO Papers on Public Policy 1 (2011) Abstract We describe the evolution of selective aspects of punishment in the U.S. over the... View Details
Keywords: Carmen Nobel
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