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  • January 1993 (Revised November 1993)
  • Case

FCB and Publicis (B): Managing Client and Country Diversity

By: Rosabeth M. Kanter
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details
Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States
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  • June 1990 (Revised October 1991)
  • Case

Lake Pleasant Bodies Case (A)

By: Joseph L. Badaracco Jr.
Presents a classic dilemma in legal ethics--the conflict between an attorney's obligations as an attorney, in this case to protect a client's confidentiality, and his or her own moral obligations as a person. An attorney must decide how to respond to the father of a... View Details
Keywords: Decision Choices and Conditions; Moral Sensibility; Questionnaires; Attorney and Client Relationships; Social Psychology; Conflict Management; Legal Services Industry
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