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Show Results For
- All HBS Web
(375)
- News (164)
- Research (128)
- Events (1)
- Multimedia (4)
- Faculty Publications (71)
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- 06 Nov 2018
- Research & Ideas
8 Ways to Make Olympic Stadiums Useful After the Games End
after the torch has been extinguished and the athletes and spectators have gone home, the stadium built to host the opening ceremonies and other events—usually at enormous cost—remains. In After the Carnival: Key Factors to Enhance... View Details
- 18 Dec 2013
- HBS Case
Lessons from the Lance Armstrong Cheating Scandal
had been swirling around the cyclist for years. And yet, there was still something shocking about the admission. At the peak of his career, Armstrong was one of the most celebrated athletes in the world, earning $28 million a year from... View Details
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
the greatest (and most high-strung) athletes in the world, staying current on the latest training regimens and technology, and plotting strategy both for on-field play and organizational success. Elberse first taught the case, Sir Alex... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
not just to the company, but also to people around the globe. At the same time, managers at other global brands were similarly considering their brands’ response to the COVID-19 crisis. Nike chose to twist its consumers’ athletic... View Details
Keywords: by Jill Avery and Richard Edelman
- 17 Oct 2018
- Research & Ideas
Pro Basketball Coaches Display Racial Bias When Selecting Lineups
that coaches demonstrate less racial preference when their team is on a losing streak or in playoff games. More than any other American sport, basketball is dominated by African American players. Three-quarters of athletes running up and... View Details
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
help people cope with grief, boost enjoyment of a special occasion, or reduce anxiety before a concert or athletic performance. "Despite the fact that people usually don't talk about their own rituals, they're surprisingly ubiquitous."... View Details
Keywords: by Dina Gerdeman
- 23 Oct 2013
- Research & Ideas
Overcoming Nervous Nelly
prevalent workplace emotions such as envy and admiration, as well as additional techniques for coping with anxiety, such as applying the elaborate rituals athletes employ before competing to a business context. "My coauthors and I... View Details
Keywords: by Michael Blanding
- 30 Nov 2016
- What Do You Think?
How Do Leaders Manage the Tension Between Pride and Arrogance?
in introducing a fabric into the Company’s athletic garments that, when stretched, became transparent. He went on to explain on Bloomberg TV that “Some women’s bodies don’t work for the pants.” Employee behaviors began reflecting this... View Details
Keywords: by James Heskett
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
Marketing Maria: Managing the Athlete Endorsement A case study on the marketing of tennis powerhouse Maria Sharapova. Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Few of us want to take less money to move to... View Details
- 14 May 2013
- First Look
First Look: May 14
Collegiate Athletics By: Chung, Doug J. Abstract—I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
successful collegiate athletic program into a hot ticket for admission. Georgetown University applications multiplied 45 percent between 1983 and 1986 following a surge of basketball success. Northwestern University applications advanced... View Details
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
viewers who tuned in—especially if it was known that Americans performed well in popular sports such as swimming and gymnastics. The network also harnessed social media to increase buzz about the Games and viewership, including encouraging View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
the Chinese government's role in Tibet, Sudan, and other alleged human rights abuses threaten to derail its plans to stage the Olympics as China's coming out party. Tight security in Beijing may take some of the fun out of the Games, not just for the sports fans and... View Details
- 25 Aug 2015
- First Look
First Look Tuesday
Publications Forthcoming Management Science How Much Is a Win Worth? An Application to Intercollegiate Athletics By: Chung, Doug J. Abstract—Intercollegiate athletics in the United States have become a... View Details
- 30 Aug 2006
- Op-Ed
The Compensation Game
compared this trend to the soaring increase during this period in the compensation of other "stars," such as top baseball, basketball, and football players. Reports about the high pay of star athletes are often greeted with awe... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
- 14 Dec 1999
- Research & Ideas
From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation
charity can't reach the root of the problems; it just treats the symptoms. Most business partnerships with schools, for example, are limited in scope: they usually provide local resources to augment a school program, such as scholarship funds, career days, sponsorship... View Details
Keywords: by Rosabeth Moss Kanter
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Personality? Marketing Maria: Managing the Athlete Endorsement Million-dollar endorsement deals were made and broken by how baseball players on the Boston Red Sox and Colorado Rockies performed in the 2007 World Series. HBS professor... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
athletes he attracted had never heard of him, but they knew the name of the All Star who had appeared on the show the prior week. As Rovell's reputation grew, his past success became a resource. Today his calls get answered, and people... View Details
Keywords: by Michael Wheeler
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
purpose. They can also bring commercial benefits to sponsors of soft drinks, telecoms, athletic gear, and other products. But there are no gold, silver, or even bronze medals for the Olympics' host city and country. In fact, for them it's... View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details
Keywords: by Mikolaj Piskorski