Publications
Publications
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- All HBS Web
(625)
- Faculty Publications (134)
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
- September 2006
- Supplement
Brainard, Bennis & Farrell (B)
By: Joseph L. Bower
Brainard, Bennis and Farrel is a short case designed to explore the challenge of establishing appropriate compensation from a general management/CEO perspective. Brainard (B) is a one-page handout that is designed to show how an already difficult problem is made more... View Details
- May 2006 (Revised February 2012)
- Case
General Electric's 20th Century CEOs (Abridged)
By: Nitin Nohria, Anthony J. Mayo and Mark Benson
General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
- March 2006
- Module Note
Exchange Rates and Firms
By: Mihir A. Desai and Kathleen Luchs
Describes a core module in the International Finance course at Harvard Business School. The module focuses on how firms identify, measure, and manage currency exposures. The cases first introduce students to foreign exchange exposures and the tools used to manage... View Details
- December 2005 (Revised April 2011)
- Case
General Electric's 20th Century CEOs
By: Nitin Nohria, Anthony Mayo and Mark Benson
General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
- June 2005 (Revised August 2013)
- Case
Amazon.com's European Distribution Strategy
By: Janice Hammond and Claire Chiron
Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
- June 2005 (Revised June 2006)
- Case
Ducati Corse: The Making of a Grand Prix Motorcycle
By: Francesca Gino and Gary P. Pisano
Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details
- April–May 2005
- Article
Markets for Partially-Contractible Knowledge: Bootstrapping Versus Bundling
By: James J Anton and Dennis A. Yao
We discuss how a seller can appropriate rents when selling knowledge that lacks legal property rights by solving either an expropriation or a valuation problem and then analyze how seller rents increase when a portion of the intellectual property (IP) can be protected.... View Details
- February 2005
- Case
Nomura Holdings
By: Tarun Khanna, Masako Egawa and Atsuko Nakajima
Nomura Holdings, Japan's largest investment bank, faced with intensifying competition in the global financial markets, was trying to decide how global its operations should be despite its Japan-centered business. Was the question of how global Nomura should be related... View Details
- December 2004 (Revised June 2005)
- Case
Chez Cora
By: David E. Bell, Hal Hogan and Carin-Isabel Knoop
Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color... View Details
- September 2004 (Revised February 2007)
- Case
Hedging Currency Risks at AIFS
By: Mihir A. Desai, Vincent Dessain and Anders Sjoman
The American Institute for Foreign Studies (AIFS) organizes study abroad programs and cultural exchanges for American students. The firm's revenues are mainly in U.S. dollars, but most of its costs are in eurodollars and British pounds. The company's controllers review... View Details
- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
- June 2004
- Case
Nehemiah Strategy, The: Bringing it to Boston
By: Diana Barrett and Arthur I Segel
In 2003, Lee Stuart was working with the Greater Boston Interfaith Organization to implement an affordable housing initiative in Boston. She and her colleagues faced a number of challenges in transferring the strategy, including whether the strategy was appropriate for... View Details
- April 2004
- Case
D-Wave Systems: Building a Quantum Computer
By: Alan D. MacCormack, Ajay Agrawal and Rebecca Henderson
D-Wave Systems is a start-up seeking to commercialize a quantum computer. Its business model is unique: as of 2003, it had very few technical resources within the firm. Instead, it financed a series of projects undertaken at universities and government labs. In return... View Details
- March 2004 (Revised July 2004)
- Case
UCB: Managing Information for Globalization and Innovation (A) (Abridged)
By: F. Warren McFarlan and Brian DeLacey
A medium-size European manufacturer of pharmaceuticals and chemicals faces a number of information strategy issues. The case focuses on the issues of coordinating international IT activities and day-to-day operations as well as balancing the company's IT applications... View Details
- February 2004 (Revised March 2006)
- Case
Pratt & Whitney: Engineering Standard Work
By: H. Kent Bowen and Courtney Purrington
As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details
- June 2003 (Revised December 2003)
- Case
Nehemiah Strategy, The: Bringing it to Boston
By: Diana Barrett, Arthur I Segel and Sheila McCarthy
In 2003, Lee Stuart, who had successfully used the Nehemiah Strategy to create thousands of units of affordable housing in the South Bronx, was working with the Greater Boston Interfaith Organization to implement the strategy in Boston. She and her colleagues faced a... View Details
- March 2003 (Revised August 2005)
- Case
National Parks Conservation Association
By: Forest L. Reinhardt and Briana Huntsberger
The National Parks Conservation Association seeks to help the U.S. National Park Service increase its efficiency by incorporating principles of business management so that American national parks will be better managed. Its efforts raise fundamental questions about the... View Details
- 2003
- Article
Closing the Loop: Product Take-back Requirements and their Strategic Implications
In Asia, Europe, and North America, regulators are seeking to reduce waste disposal and develop recycling markets by requiring manufacturers to manage the end-of-life disposition of products they produce. Such policies attempt to "close the loop" for products ranging... View Details
- April 2002
- Case
Pallotta TeamWorks
By: Allen S. Grossman and Elizabeth Kind
Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for... View Details