Apple Store - Publications - Faculty & Research

12 Oct 2016
Blog Post

Interning as a Software Engineer while at HBS

got picked up in The New York Times, Business Insider, LifeHacker and many other publications. Somehow Apple found out about it, and showcased Ummo in the App Store as The Top 3 "Apps We Love" in... View Details

16 May 2017
Blog Post

Making the Move into Digital Health and Software Engineering

project off the ground, and Ummo turned into something bigger than any of us expected. Our app got picked up in The New York Times, Business Insider, LifeHacker and many other publications. Somehow Apple found out about it, and showcased... View Details

Keywords: Technology; Health Care

12 Jan 2015
News

Good Investments

Market day also means it’s a busy day for Gregoria Alvarez Reyes, whose store sits on an adjacent corner, right in the path of foot traffic. For the past 11 years, Reyes has owned and operated Farmacia Fradoni in this northwest section of... View Details

Keywords: Dan Morrell; impact investing; ideas; Securities, Commodities, and Other Financial Investments; Finance

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

or even how much they will pay for an item. But they aren't very good at accessing where that value comes from, or how and when it is influenced by factors like store displays or brands.” Most humans are a little more complicated than... View Details

Keywords: by Carmen Nobel; Consumer Products

01 Jun 2022
News

Blissful Thinking

Equation: Want Nothing + Do Anything = Have Everything. A seventh book is set to drop this fall, and an eighth—based on his popular SXSW talk, “Building Trust in Distrustful Times”—is in the works. His 3 Books podcast has been recognized as a “Best of” by View Details

Keywords: Dan Morrell; illustration by Dan Winters

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

by using my "apples and barrel" metaphor. We have seen many attempts to explain what happened, and they fall into two broad classes. One puts primary responsibility on a few bad apples and sees the solution as catching them,... View Details

Keywords: by Kim B. Clark

01 Sep 2012
News

On a Sound Track

convey? You have to stay close to your core consumer. Even though Skullcandy has grown over the years, and we now sell in mainstream places like Best Buy, Target, and Apple stores, the consumer at the center of our circle is still the... View Details

Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores

26 Feb 2008
First Look

First Look: February 26, 2008

Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding Bricks to Clicks: The Effects of... View Details

Keywords: Martha Lagace

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

forecasting, consumer spending habits, and effective store layout. HBS Cases: When Good Teams Go Bad Know when teamwork doesn't work—and how to fix it. Professors Jeff Polzer and Scott Snook teach "The Army Crew Team" case and... View Details

Keywords: by Sean Silverthorne

25 Nov 2008
First Look

First Look: November 25, 2008

decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to... View Details

Keywords: Martha Lagace

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default. Policymakers have... View Details

Keywords: Dina Gerdeman

01 Dec 2014
News

Alumni and Faculty Books for December 2014

as: Why are Indians getting more religious but also more consumption-driven? How did a Chennai-based department store start the New Year’s sale phenomenon? Are Muslims more open-minded shoppers? Why do people who have no interest in using... View Details

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

century Britain; Henry Heinz and Marshall Field building strong brands and companies in the nascent food-processing and department store sectors; Esteé Lauder working in prestige cosmetics; Howard Schultz building the burgeoning market... View Details

Keywords: by Jim Aisner

06 Dec 2016
First Look

December 6, 2016

https://cb.hbsp.harvard.edu/cbmp/product/817042-PDF-ENG Harvard Business School Case 117-020 Accounting for the iPhone Upgrade Program On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone... View Details

Keywords: Sean Silverthorne

24 May 2011
First Look

First Look: May 24

this paper we theorize effects of using the knowledge stored in an organizational repository on performance for teams working in dynamic and challenging conditions. We first examine performance effects of team use, a construct assessed by... View Details