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Show Results For
- All HBS Web
(673)
- People (1)
- News (210)
- Research (319)
- Multimedia (12)
- Faculty Publications (186)
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- 18 May 2023
- News
India's New Money Managers
conditioning: the idea that men simply manage money better than women. "This is not just an India problem but rather a global problem," she says. Gupta did, in fact, take the idea back to India, officially launching LXME in 2020 as an online View Details
Keywords: Maureen Harmon
- 01 Jun 2024
- News
Redefining How Businesses Operate
In her LinkedIn profile, Rebecca Hu (MBA 2023) describes herself as a “biologist-turned-technologist obsessed with building great software products.” A product manager at the language learning app Duolingo, Hu immersed herself in... View Details
Keywords: Jennifer Gillespie
- 18 Jul 2019
- News
Lessons from the Rise and Fall of VisiCalc
shifted from centuries-old practice of handwritten ledgers to a digital spreadsheet on a personal computer. Which leads to the second lesson, which is that “a killer app doesn’t guarantee enduring success.” When Mitch Kapor left the... View Details
- 25 Feb 2020
- News
Task Force
Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
imperative and penalizing companies that do not have a credible decarbonizing strategy. Consumers are increasingly demanding green products and are becoming sensitive to their carbon footprint, with many apps allowing them to keep track... View Details
- 01 Mar 2023
- News
Step Change
hovering around 5 percent, Thndr’s marketing team launched a campaign highlighting users like Marwa Helali, a single mother from Port Said investing for her 16-year-old son’s education. The number of women using the Thndr app has more... View Details
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
order from kiosks. We had delivery set up so they could experience what delivery was all about. We had our mobile app and our mobile order and pay. Our new value programs are hot off the grill beef. So they could really experience it all... View Details
- 20 Apr 2021
- News
Get Ready for the Relationship Renaissance
Photo courtesy of Hinge Photo courtesy of Hinge With vaccines more readily available and the world inching toward recovery, Justin McLeod (MBA 2011), founder and CEO of the dating app Hinge, predicts singles will be getting serious about... View Details
- 11 Apr 2020
- News
Reading Together, Apart
When Max Tuchman (MBA 2012) and her cofounder launched the storybook app Caribu in 2017, they knew their product would be a hit with parents who want to be able to read with their children each night, even when traveling—and with... View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2017
- News
Life in Lockdown
preregister patients? Or maybe something fashion-related? How long does it take people to get dressed in the morning? Is choosing what to wear stressful? Is an interactive app the answer? That fashion app... View Details
- 25 Feb 2020
- News
Elevator Pitch: Rec Checks
Illustration by Drue Wagner Illustration by Drue Wagner Concept: A social app (with Bill Gates as lead investor) that helps users find and share great experiences. Likewise uses AI and recommendations from friends to provide curated... View Details
- 20 May 2020
- News
Keeping Families Connected
content on their respective screens. Launched in 2016 as a story app for young children, Caribu has since expanded to offer a variety of activities for kids up to age 13. The platform was named one of TIME magazine’s best inventions of... View Details
- 15 Jun 2021
- News
Elevator Pitch: Dress Code
around each user. Leveraging AI and machine learning, the app uses a sophisticated algorithm to streamline and personalize a dynamically adaptive online feed of potential purchases based on yes or no responses to simple questions, getting... View Details
- 25 Apr 2014
- News
Making travel possible for people with physical challenges
Darren Brehm (MBA 2007) launched an online travel guide and mobile app to help people with physical challenges find accessible hotels, restaurants, and activities, as well as emergency services. AbilityTrip.com and the online community it... View Details
- 01 Sep 2015
- News
The Business of Love
companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages... View Details
Keywords: April White
- 22 Aug 2019
- News
Getting There
the notion that the mobile phone revolution might help unlock a chronic problem in Southeast Asia: safe and reliable on-demand transportation. They launched Grab in Malaysia in 2012. In its earliest days, the company offered an app to... View Details
- 05 Aug 2015
- News
Mobilizing the Public to Fight Corruption
“It’s good governance in your pocket. Very consumer focused,” says Motte-Munoz. “Say you need a driver’s license; the app will tell you where all the DMV offices are and tell you their rating on a corruption basis. “People know there’s... View Details
- 01 Jun 2014
- News
Feedback
Apple's app store (search for HBS Alumni Bulletin). This interactive edition offers readers a multimedia experience, with digital extras that include video of an HBS grad's orchestral training app in action... View Details