Publications

Read Now

23 Apr 2001
Research & Ideas

Market Research Meets the “People Factor”

The organizational environment, according to Zaltman and Deshpandé, is a "critical factor" in the transfer of knowledge. A company's organizational structure, for instance, along with the political acceptability of market research results, weighs heavily... View Details

Keywords: by Martha Lagace

2013
Book

Beyond the Idea: How to Execute Innovation in Any Organization

By: Vijay Govindarajan and Chris Trimble

By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble's parable. Beyond the Idea shows exactly how to: - Build a team with a very particular structure, one... View Details

15 Aug 2023
Cold Call Podcast

Ryan Serhant: How to Manage Your Time for Happiness

Keywords: Re: Ashley V. Whillans; Real Estate

09 Jul 2012
Research & Ideas

The Unconscious Executive

What strategy do you use when making complex decisions? Do you burn the midnight oil to carefully weigh the pros and cons of each alternative? Or do you take your mind off the decision and follow the age-old wisdom of "sleeping on... View Details

Keywords: by Martha Lagace

2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

Read Now

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from... View Details

Keywords: by Carla Tishler

April 1980
Case

Peter Green's First Day

Peter Green, a new salesperson for Scott Carpets, learns firsthand that his largest account has always been given a discount based on falsified information and expects the same preferred treatment to continue. Peter's boss condones the discount. Peter must decide... View Details

Keywords: Ethics; Rank and Position; Conflict and Resolution

08 Mar 2012
Research & Ideas

Unplugged: What Happened to the Smart Grid?

Replacing the antiquated electrical system in the United States with a super-efficient smart grid always seemed a surefire way to strengthen the economy, improve society, and provide endless opportunities for entrepreneurs. Big... View Details

Keywords: by Dina Gerdeman; Energy; Utilities

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

One of the greatest challenges for the values-centered culture is to produce top performance and succeed in the market against "win at any cost" competitors. Values are only one part of an... View Details

Keywords: by Bill George

August 2020 (Revised November 2020)
Case

Gogoro: From Electric Scooter to Energy Platform

By: Tarun Khanna and Billy Chan

The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details

Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on... View Details

Keywords: by Dina Gerdeman

24 Sep 2024
Research & Ideas

Why Small Businesses Deserve More Credit

could lead to substantial growth.” But new research suggests that small businesses are far more fiscally conservative than banks realize. In fact, firms with up to 10 employees hold back spending on their revolving credit lines to create... View Details

Keywords: by Rachel Layne; Financial Services; Banking

July 2018 (Revised August 2018)
Case

Project Helios: Harvesting the Sun

By: Mark Egan and E. Scott Mayfield

Aware of the impact that modern society was having on the environment, Ashley Telkes had always tried to be cognizant of her own impact on the environment and to take reasonable steps to mitigate her own effects. Having already implemented a number of passive measures... View Details

Keywords: Renewable Energy; Personal Finance; Decision Making; Environmental Sustainability

27 Jul 2015
Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

the strategy shifted, and they happened to be on the favored side of that strategy” Harvard Business School Associate Professor Tsedal Neeley and her research colleagues call this "unearned status gain," which can cause problems for those... View Details

Keywords: by Roberta Holland

November 6, 2017
Article

The Common Traps of Working in Your Family's Business

By: Josh Baron

When your family’s name is on the door, you will never just be one of the gang — and everything you do could be fodder for the office rumor mill. Your actions are amplified because of your status in the company, and even seemingly small gestures can unintentionally... View Details

Keywords: Family Business; Attitudes; Behavior; Personal Development and Career; Mission and Purpose

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

"consumer generated marketing." Is it time to ask ourselves whether these trends are always in our best interests as marketers and customers? Is it possible to be too well connected with one... View Details

Keywords: by James Heskett

09 Jan 2013
Sharpening Your Skills

Sharpening Your Skills: Understanding Customers

Customer Feedback Not on elBulli's Menu At its height, Chef Ferran Adrià's elBulli restaurant may have been the most popular in the world, but why? In professor Michael Norton's course, students learn about marketing from a business owner... View Details

Keywords: Re: Multiple Faculty

Research Summary

Experiential Learning and Knowledge Mentors

By: Dorothy A. Leonard

Dorothy Leonard’s research on innovation and knowledge transfer has always emphasized learning by doing. During the past several years, she has been exploring how organizations can foster faster skills learning. While there are generational differences in... View Details

March 2022
Case

Auto Mag (Abridged)

By: David E. Bell

A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to... View Details

Keywords: Distribution; Cost Management; Decision Choices and Conditions; Forecasting and Prediction