Publications

2010
Working Paper

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology

12 Mar 2014
News

An Alternative to Graduate School Built by a Powerhouse Pair of HBS Alums

March 2012
Article

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details

Keywords: Corporate Disclosure; Online Advertising; Measurement and Metrics; Internet; Search Technology; Education; Labels

1998
Article

Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods

By: Malcolm Baker, E. S. Mayfield and John Parsons

This paper provides an introduction to alternative models of uncertain commodity prices. A model of commodity price movements is the engine around which any valuation methodology for commodity production projects is built, whether discounted cash flow (DCF) models or... View Details

Keywords: Asset Pricing; Goods and Commodities; Price; Risk and Uncertainty; Valuation; Production; Projects; Cash Flow

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Thousands of large, profitable companies have all the right intentions of giving back to society—and yet a sizable number of them have corporate social responsibility (CSR) programs that provide little benefit View Details

Keywords: by Dina Gerdeman

December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry

Educators

26 Feb 2009
News

HBS Hosts Colloquium on Alternative Business Models for Professional Service Firms

2009
Other Unpublished Work

When Weak Ties and Social Alternatives Benefit Organizational Commitment: Evidence from Wikipedia

This study examines the social mechanisms reinforcing participant commitment to collaborative work. Previous literature largely fails to acknowledge the wider context of individual workplace commitments, or suggests that multiple concurrent work and life commitments... View Details

Keywords: Social and Collaborative Networks

30 Nov 2010
Working Paper Summaries

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

By: George Serafeim

A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an alternative view where increasing concentration of economic activity and power in the world's largest corporations, the Global... View Details

Keywords: Corporate Social Responsibility; Corporate Governance; Environment; Environmental And Social Sustainability; Sustainability; Sustainability Reporting; Sustainability Research; Sustainability Targets; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact

SSRN

24 Sep 2014
News

We Don't Have to Ditch Capitalism to Fight Climate Change

Keywords: climate change; capitalism; carbon tax; subsidies; alternative energy

February 17, 2023
Article

Why Ideology Still Matters in Chinese Foreign Policy: China's Quest to Create an Alternative Global Political Ecosystem

By: Jeremy Friedman

Keywords: International Relations; Economic Systems; United States; China

June 1998
Article

A New Takeover Defense Mechanism: Using an Equal Treatment Agreement as an Alternative to the Poison Pill

By: Guhan Subramanian

Keywords: Strategy; Agreements and Arrangements; Horizontal Integration

March 2019
Case

Investing in the Future: Corning Inc. and the Alternative School for Math and Science

By: Derek van Bever and Miho Kubagawa

In early 2017, Kim Frock (MBA 1987), founder and administrative head of school for the Alternative School for Math and Science (ASMS) in Corning, New York, is beginning to think through the issue of leadership succession at the school. Founded in close partnership with... View Details

Keywords: Middle School Education; Leadership; Management Succession; Partners and Partnerships; Business and Community Relations

Educators

Article

Europe's Alternative to Medicare for All: Swiss and Dutch Private Insurance Provide Better Coverage Than Canada's Single-Payer System

By: Regina E. Herzlinger and Bacchus Barua

An analysis of Canada’s single-payer healthcare system shows the dangers of the proposed Medicare for All model. In fact, the Canadian healthcare system is costly and drives poor outcomes when compared to objective performance measures. Alternatively, the Swiss and... View Details

Keywords: Healthcare Systems; Universal Health Coverage; Health Care and Treatment; Insurance; Canada; Switzerland; Netherlands

Register to Read

08 May 2015
News

An alternative view of the role of the corporation in society

world’s largest corporations has created an opportunity for managers to consider the interests of a broader set of stakeholders. The role of the corporation in society can be a function of the larger economic, social, and political... View Details

2018
Working Paper

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details

Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

June 2022
Case

PFA Pensions: The Climate Plus Product

By: Daniel Green, Victoria Ivashina and Alys Ferragamo

The case explores whether alternative investments play a unique role in achieving low carbon dioxide emissions at the portfolio level. This case is set in April of 2020 and follows Kasper Ahrndt Lorenzen, Chief Investment Officer, and Peter Tind Larsen, Head of... View Details

Keywords: Carbon Emissions; Carbon Footprint; Alternative Assets; Alternative Investment Vehicles; Pension Fund Investing; Private Equity; Renewable Energy; Investment Portfolio; Corporate Social Responsibility and Impact; Environmental Sustainability; Denmark

Educators

July 2021
Teaching Plan

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski

Teaching Plan for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details

Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada