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  • All HBS Web  (2,354)
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  • March 2020
  • Module Note

Business Model Transformation in the Platform Age

By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their... View Details
Keywords: Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms
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Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
  • Article

Marketing in the Age of Web 2.0

By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
  • Article

Practicing Medicine in the Age of Facebook

In my second week of medical internship, I received a "friend request" on Facebook, the popular social-networking Web site. The name of the requester was familiar: Erica Baxter. Three years earlier, as a medical student, I had participated in the delivery of Ms.... View Details
Keywords: Ethics; Relationships; Health Care and Treatment; Health Industry
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Jain, Sachin H. "Practicing Medicine in the Age of Facebook." New England Journal of Medicine 361, no. 7 (August 13, 2009): 649–651.
  • May 1995
  • Teaching Note

Adam Opel AG (A) and (B) TN

By: Hugo Uyterhoeven
Teaching Note for (9-392-100) and (9-392-101). View Details
Keywords: Business or Company Management; Diversification; Success; Leadership; Growth and Development Strategy; Germany
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Uyterhoeven, Hugo. "Adam Opel AG (A) and (B) TN." Harvard Business School Teaching Note 395-098, May 1995.
  • fall 1991
  • Article

Interactive Marketing: Exploiting the age of Addressability

By: J. A. Deighton and R. C. Blattberg
Keywords: Marketing
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Deighton, J. A., and R. C. Blattberg. "Interactive Marketing: Exploiting the age of Addressability." MIT Sloan Management Review 33, no. 1 (fall 1991): 5–14.
  • 1995
  • Book

Managing Globalization in the Age of Interdependence

By: George C. Lodge
Keywords: Management; Globalization
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Lodge, George C. Managing Globalization in the Age of Interdependence. John Wiley & Sons, 1995.
  • March 2020
  • Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta
In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States
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Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.
  • October 2019 (Revised February 2023)
  • Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
  • October 2015 (Revised August 2018)
  • Case

Ozark Feed and Ag Corporation: The ERP Decision

By: Jan Hammond, Paul Kalmbach and Eric Bernstein
This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details
Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Information Technology Industry; Missouri; Oklahoma; Texas; Arkansas
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Hammond, Jan, Paul Kalmbach, and Eric Bernstein. "Ozark Feed and Ag Corporation: The ERP Decision." Harvard Business School Case 616-019, October 2015. (Revised August 2018.)
  • February 2016 (Revised March 2017)
  • Case

Regulating Radio in the Age of Broadcasting

By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details
Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States
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Moss, David, Marc Campasano, and Colin Donovan. "Regulating Radio in the Age of Broadcasting." Harvard Business School Case 716-043, February 2016. (Revised March 2017.)
  • November 1999
  • Case

Adam Opel AG (A) and (B) (Condensed)

By: Joseph L. Bower
Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany
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Bower, Joseph L. "Adam Opel AG (A) and (B) (Condensed)." Harvard Business School Case 300-067, November 1999.
  • 2022
  • Book

From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life

By: Arthur C. Brooks
Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our... View Details
Keywords: Aging; Meaning In Life; Purpose; Personal Development and Career; Success; Happiness; Satisfaction
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Brooks, Arthur C. From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life. New York, NY: Portfolio/Penguin, 2022.
  • April 2025 (Revised April 2025)
  • Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
Keywords: Banks and Banking; Governance Controls; Information Technology; AI and Machine Learning; Analytics and Data Science; Cybersecurity; Digital Platforms; Digital Transformation; Information Management; Information Infrastructure; Technology Adoption; Job Cuts and Outsourcing; Knowledge Management; Knowledge Sharing; Leading Change; Growth and Development Strategy; Marketing; Product Development; Performance Improvement; Customization and Personalization; Financial Services Industry; United States
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Bojinov, Iavor I., Karim R. Lakhani, and David Lane. "JPMorganChase: Leadership in the Age of GenAI." Harvard Business School Case 325-066, April 2025. (Revised April 2025.)
  • Jun 2008
  • Conference Presentation

Command and Control for Information Age Systems

By: G. Kobyliski, G. Graves and Hise O. Gibson
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Kobyliski, G., G. Graves, and Hise O. Gibson. "Command and Control for Information Age Systems." Paper presented at the 76th Annual Military Operations Research Society (MORS) Symposium, New London, CT, June 2008.
  • summer 1996
  • Article

Competing in the Age of Digital Convergence

By: D. B. Yoffie
Keywords: Competition; Technology
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Yoffie, D. B. "Competing in the Age of Digital Convergence." California Management Review 38, no. 4 (summer 1996): 31–53.
  • January 1985
  • Background Note

Winter Age of the Japanese Steel Industry

By: Kim B. Clark
Describes the situation facing the Japanese steel industry in 1984. Two strategies for coping with the world steel situation are presented: diversification and globalization. The actions of Nippon Steel and Nippon Kokan are used to illustrate these strategies. View Details
Keywords: Globalization; Situation or Environment; Business Strategy; Diversification; Steel Industry; Japan
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Clark, Kim B. "Winter Age of the Japanese Steel Industry." Harvard Business School Background Note 685-050, January 1985.
  • 2005
  • Chapter

Consumer Identity Motives in the Information Age

By: John Deighton
Keywords: Consumer Behavior; Motivation and Incentives; Identity; Behavior
Citation
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Deighton, John. "Consumer Identity Motives in the Information Age." Chap. 12 in Inside Consumption: Consumer Motives, Goals, and Desires, edited by S. Ratneshwar and David Glen Mick, 233 – 250. New York: Routledge, 2005.
  • September 1997
  • Case

Tri Valley Growers: A New Age Co-op

By: Ray A. Goldberg and Mollie H. Carter
Tri Valley Growers is a dominant co-operative in its industry and, yet, still suffers from poor returns. The board of directors worked with the new CEO to change the product, market, and financing focus of the co-op to assure a long and profitable future for its... View Details
Keywords: Capital; Profit; Goods and Commodities; Product Marketing; Cooperative Ownership
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Goldberg, Ray A., and Mollie H. Carter. "Tri Valley Growers: A New Age Co-op." Harvard Business School Case 598-003, September 1997.
  • June 1993
  • Case

COMCO Holding AG (A): Origins and Strategy

By: Rosabeth M. Kanter
Keywords: Business Strategy
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Kanter, Rosabeth M. "COMCO Holding AG (A): Origins and Strategy." Harvard Business School Case 393-142, June 1993.
  • August 2015 (Revised May 2017)
  • Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
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Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
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