Aggregate Demand - Publications - Faculty & Research

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

export is what has often been understood as "export competitiveness". In this thinking, exports become the target and ultimate goal of economic policy. While the crisis has increased the demand for growth strategies, it has also... View Details

Keywords: by Christian Ketels

21 Feb 2005
Op-Ed

Is Business Management a Profession?

medicine in recent years.) This shortcoming, we believe, has a direct bearing on society's ability to demand and obtain responsible conduct from executives, as well as on management's ability to maintain the public trust required for the... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

reliably meet the demand generated by these evolving clean energy technologies. These are but a few of the many opportunities corporate leadership will need to bring into its deliberations on strategy and resource allocation. Also, in... View Details

Web

Harvard Business School

Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details

22 Jul 2019
Book

How to Be a Digital Platform Leader

Failure to get that pricing right inevitably leads to decline. You can see examples in businesses like ridesharing. The first player in the space was a company called Sidecar that never was able to figure out the right pricing to drive market View Details

Keywords: by Martha Lagace

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of customer satisfaction. It is... View Details

Keywords: by Martha Lagace; Service

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details

Keywords: by Jean Ayers

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

over 33 million reviews for local businesses, with some sporting more than 1,000 reviews each. How, then, does a consumer make sense of the spate of opinions, many of which contradict each other? New research suggests a scientific way to View Details

Keywords: by Kim Girard; Food & Beverage

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

with the model's predictions, we find that whether a firm integrates upstream or downstream suppliers depends crucially on the elasticity of demand for its final product. Moreover, a firm's propensity to integrate a given stage of the... View Details

Keywords: Sean Silverthorne

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

operate network-governed enterprises using the knowledge of neuro economics." Among questions this leaves us with are whether this research is valuable primarily in the aggregate or in individual cases. If so, just how long will it... View Details

Keywords: by Jim Heskett

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

reinforced? In the new normal, managers will have to learn to cope not only with mix uncertaintybut also with aggregate demand uncertainty. In addition, managers will have to redouble their effort to improve... View Details

Keywords: by Martha Lagace; Retail; Auto

18 May 2009
Research & Ideas

The Unseen Link Between Savings and National Growth

governments are not very effective in accelerating technological change or in fostering technology adoption. If a government's deficit leads to higher aggregate demand, companies may find it more attractive to adopt and develop new... View Details

Keywords: by Sarah Jane Gilbert

01 Sep 2015
News

Data-Driven Diligence

same way, he’d later learn through Moneyball, that baseball teams were using analytics to find undervalued players. The problem was, Coats needed data—lots of it. “I kept asking VCs and others in the industry, ‘Has anyone ever aggregated... View Details

Keywords: Francis Storrs

15 Sep 2009
First Look

First Look: September 15

companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success shareholders View Details

Keywords: Martha Lagace

28 Jul 2016
Op-Ed

Where is TripAdvisor for Doctors?

final choices can be aided by multiple reviews aggregated from the wisdom of global crowds. 5. Few Comparables. Many business travelers stay in more than 20 hotels each year. They develop a smart shopping expertise that enables them to... View Details

Keywords: by John A. Quelch; Health

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

the basic need that manufacturers have to reach their customers directly. But it's not very sophisticated. The one advantage that Catalina has is that it is national. It can reach the entire United States, every single skin cream user, whereas frequent shopper programs... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

and affect aggregate inflation dynamics. In particular, I show that in the past ten years online competition has raised both the frequency of price changes and the degree of uniform pricing across locations. These changes make retail... View Details

Keywords: Dina Gerdeman

01 Dec 2005
News

A Renter’s Market

street. He looks for positive signs such as strong rental demand from city employees and blue-collar workers; a mix of rental and owner-occupied properties; successful local businesses; city revitalization projects; and informal... View Details

Keywords: Garry Emmons; Real Estate

08 Nov 2011
First Look

First Look: Nov. 8

industry to measure to what extent waiting-time performance impacts different firms' market shares and price decisions. We report on a large-scale empirical industrial organization study in which the demand equations for fast-food... View Details