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Show Results For
- All HBS Web
(2,321)
- People (2)
- News (969)
- Research (836)
- Events (11)
- Multimedia (43)
- Faculty Publications (504)
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- March 2020
- Module Note
Business Model Transformation in the Platform Age
By: Feng Zhu
Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their... View Details
Keywords: Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms
Zhu, Feng. "Business Model Transformation in the Platform Age." Harvard Business School Module Note 620-109, March 2020.
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- Article
Practicing Medicine in the Age of Facebook
In my second week of medical internship, I received a "friend request" on Facebook, the popular social-networking Web site. The name of the requester was familiar: Erica Baxter. Three years earlier, as a medical student, I had participated in the delivery of Ms.... View Details
Jain, Sachin H. "Practicing Medicine in the Age of Facebook." New England Journal of Medicine 361, no. 7 (August 13, 2009): 649–651.
- May 1995
- Teaching Note
Adam Opel AG (A) and (B) TN
By: Hugo Uyterhoeven
Teaching Note for (9-392-100) and (9-392-101). View Details
- March 2020
- Case
Maven Clinic: Women's Health in the Digital Age
By: Ariel D. Stern and Sarah Mehta
In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States
Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.
- fall 1991
- Article
Interactive Marketing: Exploiting the age of Addressability
By: J. A. Deighton and R. C. Blattberg
Keywords: Marketing
Deighton, J. A., and R. C. Blattberg. "Interactive Marketing: Exploiting the age of Addressability." MIT Sloan Management Review 33, no. 1 (fall 1991): 5–14.
- 1995
- Book
Managing Globalization in the Age of Interdependence
By: George C. Lodge
Lodge, George C. Managing Globalization in the Age of Interdependence. John Wiley & Sons, 1995.
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- October 2015 (Revised August 2018)
- Case
Ozark Feed and Ag Corporation: The ERP Decision
By: Jan Hammond, Paul Kalmbach and Eric Bernstein
This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details
Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Information Technology Industry; Missouri; Oklahoma; Texas; Arkansas
Hammond, Jan, Paul Kalmbach, and Eric Bernstein. "Ozark Feed and Ag Corporation: The ERP Decision." Harvard Business School Case 616-019, October 2015. (Revised August 2018.)
- February 2016 (Revised March 2017)
- Case
Regulating Radio in the Age of Broadcasting
By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details
Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States
Moss, David, Marc Campasano, and Colin Donovan. "Regulating Radio in the Age of Broadcasting." Harvard Business School Case 716-043, February 2016. (Revised March 2017.)
- November 1999
- Case
Adam Opel AG (A) and (B) (Condensed)
By: Joseph L. Bower
Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
- Jun 2008
- Conference Presentation
Command and Control for Information Age Systems
By: G. Kobyliski, G. Graves and Hise O. Gibson
- summer 1996
- Article
Competing in the Age of Digital Convergence
By: D. B. Yoffie
Yoffie, D. B. "Competing in the Age of Digital Convergence." California Management Review 38, no. 4 (summer 1996): 31–53.
- January 1985
- Background Note
Winter Age of the Japanese Steel Industry
By: Kim B. Clark
Describes the situation facing the Japanese steel industry in 1984. Two strategies for coping with the world steel situation are presented: diversification and globalization. The actions of Nippon Steel and Nippon Kokan are used to illustrate these strategies. View Details
- September 1997
- Case
Tri Valley Growers: A New Age Co-op
By: Ray A. Goldberg and Mollie H. Carter
Tri Valley Growers is a dominant co-operative in its industry and, yet, still suffers from poor returns. The board of directors worked with the new CEO to change the product, market, and financing focus of the co-op to assure a long and profitable future for its... View Details
Goldberg, Ray A., and Mollie H. Carter. "Tri Valley Growers: A New Age Co-op." Harvard Business School Case 598-003, September 1997.
- June 1993
- Case
COMCO Holding AG (A): Origins and Strategy
Keywords: Business Strategy
Kanter, Rosabeth M. "COMCO Holding AG (A): Origins and Strategy." Harvard Business School Case 393-142, June 1993.
- August 2015 (Revised May 2017)
- Case
TSG Hoffenheim: Football in the Age of Analytics
By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
- October 2010 (Revised November 2010)
- Background Note
Plavix: Drugs in the Age of Personalized Medicine
By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even... View Details
Keywords: Health Care and Treatment; Product Positioning; Business and Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry
Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
- 2022
- Book
From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life
By: Arthur C. Brooks
Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our... View Details
Keywords: Aging; Meaning In Life; Purpose; Personal Development and Career; Success; Happiness; Satisfaction
Brooks, Arthur C. From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life. New York, NY: Portfolio/Penguin, 2022.