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March 2020
Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States

February 2016 (Revised March 2017)
Case

Regulating Radio in the Age of Broadcasting

By: David Moss, Marc Campasano and Colin Donovan

When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details

Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States

November 1999
Case

Adam Opel AG (A) and (B) (Condensed)

By: Joseph L. Bower

Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details

Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany

Teaching Interest

Competing in the Age of Digital Platforms

Without exception, the most valuable companies in the world today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or enabling the broad exchange of goods... View Details

2002
Casebook

Creating Business Advantage in the Information Age

By: Lynda M. Applegate, Robert D. Austin and F. Warren McFarlan

Keywords: Competitive Advantage; Information Industry

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1993
Article

Interactive Marketing: Exploiting the Age of Addressability

By: R. C. Blattberg and J. A. Deighton

Keywords: Marketing

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12 Nov 2020
Other Presentation

Women's Leadership in the Age of COVID-19

2013
Other Unpublished Work

Regulating Radio in the Age of Broadcasting

By: David Moss, Colin Donovan and Marc Campasano

1997
Book

Competing in the Age of Digital Convergence

By: D. B. Yoffie

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fall 1991
Article

Interactive Marketing: Exploiting the age of Addressability

By: J. A. Deighton and R. C. Blattberg

Keywords: Marketing

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1995
Book

Managing Globalization in the Age of Interdependence

By: George C. Lodge

Keywords: Management; Globalization

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October 2015 (Revised August 2018)
Case

Ozark Feed and Ag Corporation: The ERP Decision

By: Jan Hammond, Paul Kalmbach and Eric Bernstein

This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details

Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Information Technology Industry; Missouri; Oklahoma; Texas; Arkansas

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

Jun 2008
Conference Presentation

Command and Control for Information Age Systems

By: G. Kobyliski, G. Graves and Hise O. Gibson

summer 1996
Article

Competing in the Age of Digital Convergence

By: D. B. Yoffie

Keywords: Competition; Technology

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January 1985
Background Note

Winter Age of the Japanese Steel Industry

By: Kim B. Clark

Describes the situation facing the Japanese steel industry in 1984. Two strategies for coping with the world steel situation are presented: diversification and globalization. The actions of Nippon Steel and Nippon Kokan are used to illustrate these strategies. View Details

Keywords: Globalization; Situation or Environment; Business Strategy; Diversification; Steel Industry; Japan

2005
Chapter

Consumer Identity Motives in the Information Age

By: John Deighton

Keywords: Consumer Behavior; Motivation and Incentives; Identity; Behavior

September 1997
Case

Tri Valley Growers: A New Age Co-op

By: Ray A. Goldberg and Mollie H. Carter

Tri Valley Growers is a dominant co-operative in its industry and, yet, still suffers from poor returns. The board of directors worked with the new CEO to change the product, market, and financing focus of the co-op to assure a long and profitable future for its... View Details

Keywords: Capital; Profit; Goods and Commodities; Product Marketing; Cooperative Ownership

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June 1993
Case

COMCO Holding AG (A): Origins and Strategy

By: Rosabeth M. Kanter

Keywords: Business Strategy

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2025
Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details

Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit

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