Advertising - Publications - Faculty & Research

for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

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Big Sponsors May Find It Hard To Break Up With The NFL

Q & A with Professor John Deighton

Megahit Marketing

When You Have An Office Meltdown, You Can Get Away With It By Calling It Passion, New Study Says

Can Super Bowl ads still infect the Internet?

Art of retaining professionals

Tasting the fruits of effective innovation

New Book Looks at Deep Metaphors and the Minds of Consumers

Dove: Maintaining a Brand with Purpose

How a former Clinton aide is rewriting Silicon Valley’s political playbook

How Consumers Really Use Online Reviews

MAP Policy Enforcement in an Omnichannel World

The Age of the Wordless Logo

Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy

Moving targets

The Super Bowl Revisited

Harvard Business School Faculty on Facebook and Privacy

In Mobile Advertising, Timing Is Everything

How Japan’s Recruit Holdings Regained Trust after a Scandal

Thinking Ahead

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