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for advertising, targeting, and pricing decisions in his research, is more broadly interested in the “creator economy” ecosystem that includes influencers like Li; platforms like TikTok, Instagram, and YouTube; and the brands whose View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

12 Mar 2021
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lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

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Eye Appeal Is Buy Appeal: Business Creates the Color of Foods

When You Have An Office Meltdown, You Can Get Away With It By Calling It Passion, New Study Says

Can Super Bowl ads still infect the Internet?

Dove: Maintaining a Brand with Purpose

How a former Clinton aide is rewriting Silicon Valley’s political playbook

New Book Looks at Deep Metaphors and the Minds of Consumers

MAP Policy Enforcement in an Omnichannel World

How Consumers Really Use Online Reviews

Setting Better Sales Goals with Analytics

The Age of the Wordless Logo

Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy

Moving targets

The Super Bowl Revisited

Harvard Business School Faculty on Facebook and Privacy

Art of retaining professionals

Tasting the fruits of effective innovation

In Mobile Advertising, Timing Is Everything

How Japan’s Recruit Holdings Regained Trust after a Scandal

Thinking Ahead

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