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  • All HBS Web  (794)
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  • 2008
  • Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare
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Quelch, John A., and Katherine E. Jocz. Greater Good: How Good Marketing Makes for Better Democracy. Boston: Harvard Business Press, 2008.
  • May 1996 (Revised August 2001)
  • Case

Timberland and Community Involvement

By: James E. Austin and Jaan Elias
The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
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Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
  • 2013
  • Chapter

Who Chooses Board Members?

By: Ali Akyol and Lauren Cohen
We exploit a recent regulation passed by the US Securities and Exchange Commission (SEC) to explore the nomination of board members to US publicly traded firms. In particular, we focus on firms’ use of executive search firms versus allowing internal members (often... View Details
Keywords: Boards; Boards Of Directors; Executive Search Firms; Governance; SEC Regulation; Governing and Advisory Boards; Management Succession; Executive Compensation
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Akyol, Ali, and Lauren Cohen. "Who Chooses Board Members?" In Advances in Financial Economics, Vol. 16, edited by Kose John, Anil K. Makhija, and Stephen P. Ferris, 43–77. Emerald Group Publishing, 2013.
  • February 2010 (Revised June 2012)
  • Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
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Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
  • 09 May 2013
  • Working Paper Summaries

Clusters of Entrepreneurship and Innovation

Keywords: by Aaron Chatterji, Edward Glaeser & William Kerr
  • 19 Mar 2013
  • Working Paper Summaries

Carry Trade and Exchange-Rate Regimes

Keywords: by Laura Alfaro & Fabio Kanczuk
  • June 2018
  • Case

Meridian Systems

By: Frank V. Cespedes and Michael J. Roberts
The Meridian Systems case focuses on a start-up in the restaurant point of sale (POS) systems market. In early 2018, Meridian is getting ready to roll out a POS system based on a new technology—a tablet-based, Wi-Fi-enabled POS system (the "tablet" system, or... View Details
Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy
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Cespedes, Frank V., and Michael J. Roberts. "Meridian Systems." Harvard Business School Brief Case 918-533, June 2018.
  • 26 Jan 2009
  • Working Paper Summaries

The Decentering of the Global Firm

Keywords: by Mihir A. Desai
  • Research Summary

Overview

By: Shikhar Ghosh
I am focused on exploring the human side of developing early stage entrepreneurial ventures. These enterprises are characterized by the pursuit of opportunity, shortage of resources to pursue their goals and uncertainty at every step of the journey. Some of the... View Details
Keywords: Scale; Exit; Founders' Agreements; Success Measures; Entrepreneurial Risk; Founding Teams; Entrepreneurship; Failure; Europe; Middle East; Asia
  • 13 Oct 2010
  • Research & Ideas

How Government can Discourage Private Sector Reliance on Short-Term Debt

School PhD candidate Samuel Hanson, and Harvard University Professor Jeremy C. Stein take on this question in a recent working paper titled A Comparative Advantage Approach to Government Debt Maturity. Their paper asks how the government should optimally finance its... View Details
Keywords: by Staff; Financial Services
  • February 2015
  • Case

CLP: Powering Asia

By: George Serafeim, Rebecca Henderson and Dawn Lau
Richard Lancaster, taking over from Andrew Brandler, was the Chief Executive Officer (CEO) of CLP Holdings Ltd., one of the leading power companies in Asia, with operations in China, Southeast Asia, Taiwan, Australia, and India, and an energy portfolio spanning coal,... View Details
Keywords: Energy Generation; Environmental Sustainability; Goals and Objectives; Values and Beliefs; Growth and Development Strategy; Strategic Planning; Energy Industry; Asia; India
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Serafeim, George, Rebecca Henderson, and Dawn Lau. "CLP: Powering Asia." Harvard Business School Case 115-038, February 2015.
  • 15 Feb 2008
  • Working Paper Summaries

Embracing Commitment and Performance: CEOs and Practices Used to Manage Paradox

Keywords: by Tobias Fredberg, Michael Beer, Russell Eisenstat, Nathaniel Foote & Flemming Norrgren
  • October 1995
  • Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
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Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
  • March 2012
  • Article

Choosing the United States

By: Michael E. Porter and Jan W. Rivkin
The U.S. is not winning its appropriate share of location decisions, even those involving the high-value-adding activities that the country has long been able to attract. In part, this is because U.S. policy makers are not addressing weaknesses in the national business... View Details
Keywords: Decision Choices and Conditions; United States
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Porter, Michael E., and Jan W. Rivkin. "Choosing the United States." Harvard Business Review 90, no. 3 (March 2012): 80–91.
  • Research Summary

Building Bridges: The Social Structure of Interdependent Innovation

Multidivisional firms often fail to take advantage of innovations that involve combining resources from distinct divisions. This failure of cross-line-of-business innovation is a consequence of design choices employed to execute the firm’s strategy: in organizing... View Details
  • January 2020
  • Case

A Tough Call: SEAL Team Leader in Kandahar (A)

By: George A. Riedel
The case, which is a disguised version of real events, is set in Kandahar, Afghanistan (2013) during the long running Afghan war. Lt. Paul Rickson, a Navy SEAL Platoon Commander, is leading a team of 30 U.S. and Afghan soldiers on a mission to clear hostile forces in... View Details
Keywords: War; Leadership; Risk and Uncertainty; Safety; Decision Choices and Conditions; Afghanistan
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Riedel, George A. "A Tough Call: SEAL Team Leader in Kandahar (A)." Harvard Business School Case 320-001, January 2020.
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
  • March 2000
  • Case

Aspect Medical Systems

By: Richard M.J. Bohmer and Naomi Atkins
Entrepreneur Nassib Chamoun has created an innovative anesthesiology device that monitors patients' consciousness levels during surgery. This case tracks how Chamoun and his executive team built the infrastructure of the company and actively managed the adoption... View Details
Keywords: Decision Choices and Conditions; Entrepreneurship; Independent Innovation and Invention; Infrastructure; Product Design; Product Development; Problems and Challenges; Adoption; Competitive Strategy; Technology Industry
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Bohmer, Richard M.J., and Naomi Atkins. "Aspect Medical Systems." Harvard Business School Case 600-076, March 2000.
  • 13 Oct 2015
  • First Look

October 13, 2015

conclusions about the universality of gender stereotype content. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49830 in press Journal of Behavioral Decision Making Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based... View Details
  • 01 Dec 2014
  • Working Paper Summaries

Financing Innovation

Keywords: by William R. Kerr & Ramana Nanda
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