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  • October 2000 (Revised November 2005)
  • Case

Hilton HHonors Worldwide: Loyalty Wars

By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
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  • 28 Oct 2024
  • Blog Post

It Takes a Village: Global Field Courses at Harvard Business School

skills into practice. The highly popular courses are driven by faculty research and industry connections, with locations around the world. Classes meet several times on campus throughout the fall and culminate in a six- to 14-day... View Details
  • 2006
  • Working Paper

Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning

To date, little research has been done on managing the organizational and political dimensions of generating and improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating... View Details
Keywords: Prejudice and Bias; Business or Company Management; Supply Chain Management; Forecasting and Prediction; Planning; Electronics Industry
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  • Web

Marketing - Faculty & Research

proving to be more challenging than expected and the team had needed to make changes to the brand's name and positioning, price points, and its product quality, styles, and fits to accommodate the needs of retailers and consumers in the... View Details
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

platform finds a formula that works, it needs to distill the formula into principles, catalysts, and a to-do list to transfer the formula to managers it hires to expand in different regions or industry verticals.” His advice to startups:... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Accommodations; Accommodations; Accommodations
  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

and John T. Dunlop of the Harvard University Faculty of Arts and Sciences, and David Weil of Boston University. Their recent book, A Stitch in Time: Lean Retailing and the Transformation of Manufacturing—Lessons from the Apparel and Textile View Details
Keywords: by James E. Aisner; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 28 May 2024
  • In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

expectations, things soon settled back down, and project volumes decreased. At the same time, adjacent industries like tech, venture capital and private equity also experienced slowdowns, which meant fewer consultants left their firms for... View Details
Keywords: by Rachel Layne
  • Web

2023 Reunion Presentations - Alumni

streaming and esports, and more industry consolidation? Drawing on dozens of recent case studies, Professor Elberse walked participants through the likely future of the entertainment industry and outline the... View Details
  • Web

Behavioral Finance & Financial Stability

accommodate outflows will lower the volatility of its underlying holdings by buffering against potential price pressure. As a result, there are meaningful externalities in the mutual fund industry due to... View Details
  • 2008
  • Other Unpublished Work

Accounting, Risk Management and the Aftermath of a Control Debacle

By: Anette Mikes
Despite the widespread adoption of risk management systems in the financial services industry, recent control debacles highlight the apparent lack of top managerial attention to risk controls. Yet in order to understand the workings and uses of risk controls (or any... View Details
Keywords: Risk Management; Governance Controls; Management Systems; Accounting; Conflict and Resolution; Trends; Financial Services Industry
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  • 22 Jun 2010
  • First Look

First Look: June 22

Eccles and Michael P. Krzus Publication:The Huffington Post, Blog, May 28, 2010 There is no abstract available at this time. Read the article: http://www.huffingtonpost.com/robert-g-eccles/going-green-in-annual-rep_b_593957.html   Working PapersThe Insurance View Details
Keywords: Martha Lagace
  • 2018
  • Book

Varieties of Green Business: Industries, Nations and Time

By: Geoffrey Jones
Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides... View Details
Keywords: Green Business; Sustainability; Business History; Eco-tourism; Organic Wine; Organic Food; Waste Management; Sustainable Finance; Ethics; Finance; History; Entrepreneurship; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Europe; Asia; Latin America; North and Central America; New Zealand
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  • Web

Human Behavior & Decision-Making - Faculty & Research

Education ; Health ; Nutrition ; Social Enterprise ; Relationships ; Business and Community Relations ; Decision Making ; Operations ; Food and Beverage Industry ; New Jersey ; North Carolina ; Pennsylvania Citation Educators Related... View Details
  • May 2016 (Revised January 2018)
  • Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Transportation Industry
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  • June 2016
  • Article

Understanding Online Hotel Reviews Through Automated Text Analysis

By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
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  • 03 Oct 2005
  • Research & Ideas

The Truck Driver Who Reinvented Shipping

Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no incentive to change. By developing the first safe, reliable, and cost effective approach to... View Details
Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace
  • Web

Rising Leaders for Social Impact Forum | Social Enterprise | Harvard Business School

and moving forward Note: We may not be able to accommodate all interested students. We will be able to confirm participation in mid-September. Want to learn more? Reach out to the Social Enterprise Initiative: se@hbs.edu . INITIATIVES... View Details
  • March 2011
  • Case

Terror at the Taj Bombay: Customer-Centric Leadership

By: Rohit Deshpande
On November 26, 2008, heavily armed terrorists launched a series of attacks throughout the western-Indian city of Mumbai (formerly Bombay). One of the locations attacked was the Taj Mahal Palace and Tower, which was occupied by the terrorists for over three days,... View Details
Keywords: Safety; Leadership; National Security; Service Delivery; Organizational Culture; Crisis Management; Customer Focus and Relationships; Brands and Branding; Accommodations Industry; Mumbai
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  • Web

Buy Now, Pay Later: Credit in a Consumer Society

in the early nineteenth century, it also had to adapt to the rise of a mature industrial economy toward the end of the century. The spread of large-scale mechanized production meant the availability of new consumer durables—farm... View Details
  • 22 Feb 2023
  • Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

accommodations for all current students, prospective students, alumni, and their families. We also want to create greater awareness of these issues through community events, speaker series, listening tours, and more. Cassidy Wald (MBA... View Details