＂Jobs To Be Done - Publications - Faculty & Research

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

If we value achievement and adopt celebrity standards, we will certainly fall victim to our own excess. Nothing will be enough, and success will never satisfy. If we're high achievers, we may View Details

Keywords: by Laura Nash & Howard Stevenson

23 Aug 2010
Research & Ideas

The Drive to Acquire’s Impact on Globalization

all parties while others inherently benefit the rich and strong at the expense of the poor and weak. Furthermore, some can be beneficial but also lend themselves to abuse, especially by people without a... View Details

Keywords: by Paul R. Lawrence

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

women empowerment, decided to take on the issue by launching a “Dark Is Beautiful” campaign, partly to pressure advertisers to stop portraying lighter-skinned people as... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

22 Dec 2003
Research & Ideas

How to Build a Better Board

technology, there is no reason why directors can't get much more frequent reports about what's going on. The CEOs can also do some things themselves, such as writing memoranda and emails to the board between board meetings. There is a lot... View Details

Keywords: by Martha Lagace

25 Apr 2014
Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

Costa Rica, recommends a course of action sure to anger banks and fund managers: absolute sovereign immunity, which is the way things were done before 1976. Argentina's escalating financial crisis is taking... View Details

Keywords: by Laura Alfaro

07 Dec 2021
Op-Ed

Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge

Middle management used to be the place where careers stalled, but the COVID-19 pandemic has turned that notion on its head. In fact, mid-level leaders possess more agency now than at any other time in recent... View Details

Keywords: by Hise Gibson and Shawnette Rochelle

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

wallet" by adding new business models—for example, if you currently have a product business, can you add information, services, or solutions? Can you expand into adjacent businesses by either taking over activities that used to View Details

Keywords: by Lynda M. Applegate

11 Oct 2004
Research & Ideas

Four Ways to Create Lasting Change

back to their original level over time. The improvements proved to be unsustainable because employees never made the transition from viewing the initiative as this year's... View Details

Keywords: by Martha Lagace

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

"Denial might be best categorized as a form of risk taking." Aruna Sharma pointed out that "It's all about buying time to see if something can be View Details

Keywords: by Jim Heskett

28 Aug 2023
Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

Should you be reading this article? Or are you wasting time that would be better spent on something else? Time pressure—the struggle to get everything View Details

Keywords: by Kristen Senz

22 Oct 2021
Research & Ideas

Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

workers during the pandemic. “You have to trust that they are intelligent enough and well-intentioned enough to get work done no matter what it takes,” she says. This means... View Details

Keywords: by Michael Blanding

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Recruitment and selection are now more important for various reasons. Due to the data and analytical tasks facing many sales forces, productivity ramp-up times have increased. Each hire then represents a bigger sunk cost for a longer... View Details

Keywords: by Carmen Nobel

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to... View Details

Keywords: by Kim Girard

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

Citation

Educators

Purchase

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

here and there, but a Luddite mentality still dominates the industry. When a dealership hit on the idea of using texting to keep customers up to date on work being View Details

Keywords: by Sean Silverthorne; Auto

01 Dec 2009
Working Paper Summaries

Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

Keywords: by Carliss Y. Baldwin & Eric von Hippel

01 Nov 2021
What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

its value. But only 16 percent felt that “their firm’s culture is exactly what it should be.” In other words, they’re telling us that it’s an important way to improve firm value, but 76 percent of them haven’t View Details

Keywords: by James Heskett

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

profitable when it decided to do its spin-off. What can be done to encourage companies to restructure sooner... View Details

Keywords: by Stuart C. Gilson

05 Jul 2012
What Do You Think?

Why Is Trust So Hard to Achieve in Management?

Summing Up Do Managers Take Trust for Granted? Trust is a big issue these days judging from the volume of responses to this month's column. Its importance in management is agreed on. There is a long list of behaviors that can damage it.... View Details