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  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

Operations Management unit at Harvard Business School. “They didn’t know it would turn out to be a multibillion dollar industry.” “By definition, when an investor makes an investment, it changes the probability of success” In a new... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • August 2002 (Revised December 2002)
  • Case

AOL Europe vs. Freeserve (A)

By: David B. Yoffie and Mary Kwak
AOL Europe must decide how to respond to Freeserve, a free Internet Service Provider (ISP) that has signed up 1.6 million British customers in its first six months. After becoming the leading ISP in the United States, AOL has formed a joint venture with Bertelsmann to... View Details
Keywords: Competition; Internet; Web Services Industry; Telecommunications Industry; France; Germany; United Kingdom; United States
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  • March 2022
  • Case

Metric

By: Christina Wallace, Rebecca Cink and Maria Lappas
Megan Murday, the founder of Metric, an environmental, social, and corporate governance (ESG) analytics startup, must decide which customer segment to target as a beachhead market. She received positive feedback from a Swiss venture capital (VC) firm, indicating their... View Details
Keywords: Entrepreneurship; Marketing; Mission and Purpose; Customers
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  • July 2005 (Revised April 2009)
  • Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
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  • 24 Sep 2019
  • Blog Post

Launching a Career in Clean Energy

role for the company.  What is the best advice you could offer to incoming MBAs interested in business and environment? Being proactive about internships and case study or... View Details
  • February 1996 (Revised November 2003)
  • Case

Indianapolis: Activity-Based Costing of City Services (A)

By: Robert S. Kaplan
A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details
Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis
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  • December 1997
  • Case

American Cyanamid (A) & (B) (Combined)

American Home Products' (AHP) $9 billion hostile takeover of American Cyanamid (Cyanamid) was the largest merger-and-acquistion transaction in 1994, and made AHP the fourth largest pharmaceutical firm in the United States. At the time of AHP's offer, Cyanamid had... View Details
Keywords: Governing and Advisory Boards; Mergers and Acquisitions; Corporate Governance; Conflict and Resolution; Pharmaceutical Industry
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  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

economies. Consistent with the presence of network effects in IFRS adoption, we find that a country is more likely to adopt IFRS if other countries in its geographical region are IFRS adopters. (No PDF is available.)   View Details
Keywords: Martha Lagace

    Designating Certain Post-Acute Care Facilities As COVID-19 Skilled Care Centers Can Increase Hospital Capacity And Keep Nursing Home Patients Safer

    As the number of COVID-19 cases nationwide continues to grow, a number of hospitals will need to convert acute care beds into intensive care beds, and discharge stable patients to post-acute care settings such as nursing homes.  In addition, nursing homes unable... View Details
    • April 2002 (Revised May 2003)
    • Supplement

    An Overview of Project Finance-2002 Update

    By: Benjamin C. Esty and Irina L. Christov
    This case introduces to the field of project finance and provides a statistical overview of the project-financed investments over the last five years. It consists of four sections. The first section defines project finance and contrasts it with other well-known... View Details
    Keywords: Measurement and Metrics; Project Finance; Investment
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    • 16 Aug 2011
    • First Look

    First Look: August 16

    http://www.hbs.edu/research/facpubs/workingpapers/papers1112.html#wp12-005   Cases & Course MaterialsAccounting for Catastrophes: BP PLC and Union Carbide Corporation (A) David F. HawkinsHarvard Business School View Details
    Keywords: Sean Silverthorne
    • Article

    Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics.

    By: Kristin L. Leimgruber, Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray and Laurie R. Santos
    The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial behavior within groups through paying-it-forward,... View Details
    Keywords: Prosociality; Reciprocity; Cooperation; Gratitude; Affect; Behavior
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    • April 19, 2018
    • Article

    4 Ways to Improve Your Content Marketing

    By: Frank V. Cespedes and Russ Heddleston
    In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details
    Keywords: Marketing; Marketing Communications; Sales; Performance Improvement
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    • 2014
    • Book

    Managerial Accounting: Making Decisions and Motivating Performance

    By: Srikant M. Datar and Madhav Rajan
    Managerial Accounting: Making Decisions and Motivating Performance enables future managers and business owners to attain the core skills they need to become integral members of their company’s decision-making teams. This new program from established authors... View Details
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    • 29 Oct 2024
    • Cold Call Podcast

    Can a Coffee Shop in Utah Help Solve Underemployment for People with Disabilities?

    Keywords: Re: Richard S. Ruback
    • 2012
    • Teaching Note

    UFIDA (F) (TN)

    By: F. Warren McFarlan, Donghong Li and Guo Jia
    As an extension of UFIDA (A-E), UFIDA (F), using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and... View Details
    Keywords: China; Strategy; China
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    • January 2013
    • Supplement

    Wanxiang Group: A Chinese Company's Global Strategy (B)

    By: William C. Kirby, Nancy Hua Dai and Erica M. Zendell
    Supplements the A Case 308-058. With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to... View Details
    Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States
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    • March 2000 (Revised January 2001)
    • Case

    Microsoft's Vega Project: Developing People and Products

    By: Christopher A. Bartlett and Meg Wozny
    With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details
    Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development
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    • 20 May 2008
    • First Look

    First Look: May 20, 2008

    this want/should pattern, and we briefly discuss survey results suggesting a potential explanation for this. Download the paper: http://www.hbs.edu/research/pdf/07-078.pdf   Cases & Course MaterialsAEC... View Details
    Keywords: Martha Lagace