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    • All HBS Web  (120,065)
      • Faculty Publications  (37,174)
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      • March–April 2017
      • Article

      What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

      By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
      Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
      Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
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      John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
      • March 2017
      • Article

      Why Do We Hate Hypocrites? Evidence for a Theory of False Signaling

      By: Jillian J. Jordan, Roseanna Sommers, Paul Bloom and David G. Rand
      Why do people judge hypocrites, who condemn immoral behaviors that they in fact engage in, so negatively? We propose that hypocrites are disliked because their condemnation sends a false signal about their personal conduct, deceptively suggesting that they behave... View Details
      Keywords: Moral Psychology; Condemnation; Vignettes; Deception; Social Signaling; Open Data; Open Materials; Moral Sensibility; Behavior; Perception
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      Jordan, Jillian J., Roseanna Sommers, Paul Bloom, and David G. Rand. "Why Do We Hate Hypocrites? Evidence for a Theory of False Signaling." Psychological Science 28, no. 3 (March 2017): 356–368.
      • February 2017
      • Background Note

      A Note on Franchising (Abridged)

      By: Paul A. Gompers
      Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns. View Details
      Keywords: Franchise Ownership
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      Gompers, Paul A. "A Note on Franchising (Abridged)." Harvard Business School Background Note 217-059, February 2017.
      • February 2017
      • Teaching Note

      Fair & Lovely vs. Dark is Beautiful

      By: Rohit Deshpande and Saloni Chaturvedi
      Teaching Note for HBS No. 516-079. View Details
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      Deshpande, Rohit, and Saloni Chaturvedi. "Fair & Lovely vs. Dark is Beautiful." Harvard Business School Teaching Note 517-104, February 2017.
      • February 2017 (Revised February 2021)
      • Case

      Hebrew SeniorLife: Next Steps

      By: Regina E. Herzlinger, Carin-Isabel Knoop and Olivia Hull
      The CEO of Hebrew SeniorLife is contemplating how to scale his highly successful but asset-intensive continuing care retirement community for elders. Among the strategies he is considering is an expansion to China; virtual web-based care; providing continuing care in... View Details
      Keywords: Continuing Care; Nursing Home; Rehabilitation; Assisted Living; Elder Care; Entrepreneurial Management; Health Care and Treatment; Entrepreneurship; Growth and Development Strategy; Health Industry; United States
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      Herzlinger, Regina E., Carin-Isabel Knoop, and Olivia Hull. "Hebrew SeniorLife: Next Steps." Harvard Business School Case 317-038, February 2017. (Revised February 2021.)
      • February 2017
      • Teaching Note

      India's Amul: Keeping Up with the Times

      By: Tarun Khanna, Rohit Deshpandé and Namrata Arora
      Teaching Note for HBS No. 516-116. View Details
      Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
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      Khanna, Tarun, Rohit Deshpandé, and Namrata Arora. "India's Amul: Keeping Up with the Times." Harvard Business School Teaching Note 517-105, February 2017.
      • 2017
      • Working Paper

      Why and How Investors Use ESG Information: Evidence from a Global Survey

      By: Georgios Serafeim
      Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details
      Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations
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      Serafeim, Georgios. "Why and How Investors Use ESG Information: Evidence from a Global Survey." Harvard Business School Working Paper, No. 17-079, February 2017.
      • February 2017 (Revised December 2018)
      • Case

      From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)

      By: Elie Ofek and Margot Eiran
      In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “start-up nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
      Keywords: Innovation and Management; Entrepreneurship; Business Startups; Government and Politics; Economy; Equality and Inequality; Israel
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      Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)." Harvard Business School Case 517-103, February 2017. (Revised December 2018.)
      • February 2017 (Revised August 2018)
      • Case

      Sarah Powers at Automated Precision Products

      By: Jeffrey T. Polzer, Michael Norris, Julia Kelley and Kristina Tobio
      In 2017, Sarah Powers, VP of Sales at an automation hardware firm, is trying to understand why some members of her sales team have been underperforming. She is tasked with analyzing her firm’s email and calendar data to try to find relationships between communications... View Details
      Keywords: People Analytics; Sales Attainment; Communication Networks; Data; Human Resources; Business Processes; Sales; Communication; Analytics and Data Science; Analysis; Industrial Products Industry; Manufacturing Industry; United States
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      Polzer, Jeffrey T., Michael Norris, Julia Kelley, and Kristina Tobio. "Sarah Powers at Automated Precision Products." Harvard Business School Case 417-072, February 2017. (Revised August 2018.)
      • February 2017
      • Supplement

      Truly Human Leadership at Barry-Wehmiller: Video Supplement

      By: Jan Rivkin and Dylan Minor
      Keywords: Job Cuts and Outsourcing; Values and Beliefs; Organizational Culture; Employees; Business Strategy; Manufacturing Industry
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      Rivkin, Jan, and Dylan Minor. "Truly Human Leadership at Barry-Wehmiller: Video Supplement." Harvard Business School Multimedia/Video Supplement 717-803, February 2017.
      • February 2017
      • Case

      BlaBlaCar: The Road Ahead...

      By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
      In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and... View Details
      Keywords: Business Growth and Maturation; Business Startups; Transformation; Decision Making; Values and Beliefs; Growth and Development Strategy; Digital Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet and the Web; Transportation Networks; Transportation Industry; Web Services Industry; France; Europe
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      Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
      • February 2017 (Revised April 2018)
      • Case

      Kameda Seika: Cracking the U.S. Market

      By: Elie Ofek, Nobuo Sato and Akiko Kanno
      In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details
      Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Manufacturing Industry; Japan; United States
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      Ofek, Elie, Nobuo Sato, and Akiko Kanno. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Case 517-095, February 2017. (Revised April 2018.)
      • February 2017 (Revised April 2018)
      • Case

      Oak Street Health: A New Model of Primary Care

      By: Michael E. Porter, Thomas H. Lee and Meredith A. Alger
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      Porter, Michael E., Thomas H. Lee, and Meredith A. Alger. "Oak Street Health: A New Model of Primary Care." Harvard Business School Case 717-437, February 2017. (Revised April 2018.)
      • February 2017 (Revised September 2017)
      • Case

      Akshaya Patra: Impact at Scale

      By: V. Kasturi Rangan and Sarah Appleby
      Akshaya Patra, an Indian NGO, had set an ambitious goal of serving 5 million free meals daily to India's schoolchildren. Founded in 2000, Akshaya Patra had thus far opened 25 high-capacity kitchens in 10 different States to provide a midday meal to nearly 1.65 million... View Details
      Keywords: Scaling; Public-private Partnership; Operational Excellence; Nonprofit Scaling; Social Impact; Social Enterprise; Growth and Development Strategy; Business and Government Relations; Performance Effectiveness; Nonprofit Organizations; India
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      Rangan, V. Kasturi, and Sarah Appleby. "Akshaya Patra: Impact at Scale." Harvard Business School Case 517-028, February 2017. (Revised September 2017.)
      • February 2017
      • Supplement

      Bankruptcy at Caesars Entertainment

      By: Kristin Mugford
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      Mugford, Kristin. "Bankruptcy at Caesars Entertainment." Harvard Business School Spreadsheet Supplement 217-707, February 2017.
      • February 2017 (Revised January 2022)
      • Supplement

      Bankruptcy at Caesars Entertainment (B)

      By: Kristin Mugford
      Keywords: Gaming; Chapter 11; Fraudulent Conveyance; Apollo; TPG; Bankruptcy; Leveraged Buyouts; Restructuring; Capital Structure; Insolvency and Bankruptcy; Private Equity; Financial Management; Lawsuits and Litigation; Negotiation; Entertainment and Recreation Industry; Las Vegas
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      Mugford, Kristin. "Bankruptcy at Caesars Entertainment (B)." Harvard Business School Supplement 217-058, February 2017. (Revised January 2022.)
      • February 23, 2017
      • Article

      Kenneth Arrow Made Great Models, and Was One

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Kenneth Arrow Made Great Models, and Was One." Bloomberg View (February 23, 2017).
      • February 2017 (Revised May 2017)
      • Case

      Rapid7

      By: Mitchell Weiss, Paul Gompers and Silpa Kovvali
      That Corey Thomas, vice president at Boston-based Rapid7, Inc., was about to enter his investor’s boardroom to negotiate a potential acquisition of Metasploit, LLC, was already an unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate... View Details
      Keywords: Acquisition; Computer Hacking; Open-source; Corey Thomas; Rapid7; Exploit Testing; Mergers and Acquisitions; Cybersecurity; Computer Industry; North and Central America; Boston
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      Weiss, Mitchell, Paul Gompers, and Silpa Kovvali. "Rapid7." Harvard Business School Case 817-077, February 2017. (Revised May 2017.)
      • February 2017 (Revised February 2022)
      • Background Note

      Creating and Sustaining Competitive Advantage

      By: Eric Van den Steen
      This note gives students a systematic and comprehensive framework for analyzing and developing competitive advantage. It pays explicit attention to both creating and sustaining advantage and considers both alignment and assets as sources of advantage. View Details
      Keywords: Scope; Scale; Competitive Dynamics; Value Proposition; Bargaining Power; Competitive Advantage; Assets; Alignment; Business Strategy; Design
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      Van den Steen, Eric. "Creating and Sustaining Competitive Advantage." Harvard Business School Background Note 717-479, February 2017. (Revised February 2022.)
      • 2017
      • Working Paper

      Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

      By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan
      Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details
      Keywords: Software; Architecture; Coupling; Vulnerabilities; Applications and Software; Complexity; Measurement and Metrics
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      Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan. "Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case." Harvard Business School Working Paper, No. 17-078, February 2017.
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