Publications

August 2011 (Revised October 2011)
Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen

In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details

Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry

November 2008
Supplement

NEC Electronics (CW)

By: C. Fritz Foley, Robin Greenwood and James Quinn

Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students with... View Details

Keywords: Business Conglomerates; Business Subsidiaries; Restructuring; Decisions; Investment Return; Investment Funds; Price; Ownership; Agency Theory; Business and Shareholder Relations; Value Creation; Electronics Industry; Japan; United States

30 Jul 2012
Research & Ideas

How Technology Adoption Affects Global Economies

nation's wealth. After all, new tools—from the telegraph to the PC—enable expedited production of goods and services, eventually facilitating economic growth. Technological tools also improve a country's... View Details

Keywords: by Carmen Nobel

April 2015 (Revised July 2015)
Case

Proxy Access at Whole Foods

By: Jay Lorsch and Emily McTague

Proxy access grants shareholders meeting certain ownership requirements the right to nominate directors for election to the board without going through a typical proxy contest. In August 2010 the SEC approved a rule granting proxy access for shareholders meeting... View Details

Keywords: Board Of Directors; Proxy Advisor; Shareholder Activism; Shareholder Voting; Shareholder Votes; Proxy Battle; Institutional Change; Institutional Investing; Business and Shareholder Relations; Food and Beverage Industry; North America

March 1988 (Revised September 1993)
Case

United Services Automobile Association (USAA)

Under the leadership of Robert F. McDermott, USAA has been transformed from a property and casualty insurance company with $200 million in assets in the late 1960s to a $11 billion financial services empire in 1988. The case illustrates the value of having a CEO drive... View Details

Keywords: Business or Company Management; Leadership; Information Technology; Financial Services Industry; Insurance Industry; United States

February 2010 (Revised January 2014)
Case

Tennant Company

By: Toby E. Stuart, Lynda M. Applegate and James Weber

Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,... View Details

Keywords: Business Startups; Change Management; Corporate Entrepreneurship; Disruptive Innovation; Product Development; Organizational Design; Organizational Structure; Research and Development

January 1998 (Revised February 2002)
Case

Funai Consulting Company, Ltd. (A)

By: Lynn S. Paine and Tomoya Nakamura

In the summer of 1997, a consultant at Japan's Funai Consulting Co. Ltd., must decide how to respond to a client's proposal to offer "open pricing" (based on willingness to pay) to customers unable to pay the standard price for the client's product. The client, Akita... View Details

Keywords: Business or Company Management; Price; Corporate Social Responsibility and Impact; Decisions; Agribusiness; Management Practices and Processes; Business Ventures; Consulting Industry; Japan

Find at Harvard

26 Sep 2014
News

How to market brand Beyoncé

Teaching Interest

Launching Technology Ventures

By: Jeffrey F. Rayport

This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

Web

Terms of Use - Alumni

Directory, the Alumni Messaging Service, and the HBS email system. In the case of misuse, HBS reserves the right... View Details

12 May 2023
News

Alabama's Yella Fella

he took inspiration from an HBS case about Frank Perdue's efforts to brand chicken with the tagline, "It takes a tough man to make a tender chicken." From the 1980s and 1990s,... View Details

Keywords: Merchant Wholesalers, Durable Goods; Wholesale Trade

05 Jun 2009
What Do You Think?

What Does Slower Economic Growth Really Mean?

markets and in the case of the U.S., the dollar, and the Treasury's ability to borrow at reasonable rates of... View Details

Keywords: by Jim Heskett; Financial Services; Construction; Real Estate

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

difficult when it is between two roughly equally good or bad alternatives, which is often the case that managers confront. The rapidly growing number of alternatives in our... View Details

Keywords: by Jim Heskett

August 2005 (Revised September 2006)
Case

Polyphonic HMI: Mixing Music and Math

By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva

In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details

Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry

02 May 2005
Research & Ideas

Four VCs on Evaluating Opportunities

years. We get to market size by estimating how many customers feel the pain. We like customer pain. We also look at the technology to see how proprietary and difficult the... View Details

Keywords: by Lauren Barley

24 Sep 2018
News

How To Drive Digital Transformation In A Changing World

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Computer Industry; Semiconductor Industry; Retail Industry