Publications

20 May 2019
News

How Ferdinand Porsche’s Great-Grandson Is Gearing Up to Disrupt The Sports Car Market

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

May 2004 (Revised April 2005)
Case

Prudential Securities

By: Boris Groysberg, Paul M. Healy and Amanda Cowen

Prudential Insurance Co. attempted to diversify into financial services by building an investment banking franchise. Prudential's initial foray into the industry was its acquisition of The Bache Group in 1982. In 2000, the company decided to exit investment banking.... View Details

Keywords: Investment Banking; Corporate Strategy; Competitive Strategy; Market Entry and Exit; Diversification; Mergers and Acquisitions; Financial Services Industry; Insurance Industry

22 Mar 2021
News

Emerging Leaders

November 2000 (Revised December 2001)
Case

Alibaba.com

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details

Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Service Industry; Information Technology Industry; Hangzhou; Europe; United States

10 Jan 2007
HBS Case

The Challenge of Managing National Security

Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the Strategy Unit. His special area of interest is examining the interactions that occur between and across the various functional... View Details

Keywords: by Garry Emmons; Service

07 Nov 2023
Blog Post

Get to Know the HBS Armed Forces Alumni Association

veteran community at HBS connected me with mentors in the AFAA that helped me navigate these challenges and connected me with a community that shared many of the same experiences. I decided to join the AFAA View Details

31 May 2023
HBS Case

From Prison Cell to Nike’s C-Suite: The Journey of Larry Miller

View Video Editor's note: Watch the video in "full screen" mode for the best viewing experience. Before shaping one of the world’s largest sports brands, Nike executive Larry Miller spent years of his youth and early adulthood behind bars... View Details

Keywords: by Jamal Meneide; Entertainment & Recreation; Consumer Products

November 2012 (Revised June 2013)
Case

GREE, Inc.

By: Andrei Hagiu and Masahiro Kotosaka

In 2012, GREE was one of the world's most profitable mobile social gaming companies. Its success in Japan was due both to its in-house games and to the development platform that it offered to third-party game developers. Its biggest challenge was to replicate the... View Details

Keywords: Strategy; Technology; Japan

Web

Curriculum - Case Method Project

the various strategies employed by civil rights activists, with a special emphasis on the civil disobedience protests of the modern Civil Rights Movement, and culminates in Martin Luther King’s decision of... View Details

March 2001 (Revised April 2001)
Case

Montefiore Medical Center

By: Robert S. Kaplan and Syeda Noorein Inamdar

A large urban medical center implements the Balanced Scorecard management tool. Elaine Brennan, senior VP of operations, has reorganized a highly functional health care organization into decentralized patient care centers and support units. Having recently endured the... View Details

Keywords: Balanced Scorecard; Health Care and Treatment; Management Systems; Organizational Structure; Corporate Strategy; Leadership Development; Growth and Development Strategy; Financial Reporting; Budgets and Budgeting; Cost Accounting; Corporate Accountability; Communication; Health Industry

January 2002
Case

Global Business Council on HIV/AIDS on World AIDS Day 2001, The

Explores the motivation for businesses to be concerned with the global AIDS epidemic. The formation of the council serves as an example of how business leaders are building a network of companies to develop an effective business response to AIDS-both through workforce... View Details

Keywords: Health; Social Issues; Global Strategy; Business and Community Relations; Growth and Development Strategy; Business and Government Relations; Health Industry

Article

Impact-Weighted Financial Accounts: A Paradigm Shift

By: Ethan Rouen and George Serafeim

The last decade has seen an exponential increase in corporate sustainability activities and efforts by investors to use these activities in their portfolio formation, valuation, and stewardship activities. This paper explains the need for a uniform strategy to measure... View Details

Keywords: Impact-Weighted Accounts; ESG (Environmental, Social, Governance) Performance; Corporate Social Responsibility and Impact; Measurement and Metrics; Standards

Read Now

Program

Making Corporate Boards More Effective

Summary Faced with increasingly complex oversight challenges and demands for greater transparency, how can today's boards do more for their companies? In this board of directors education program, you will gain a deeper understanding of... View Details

April 2009 (Revised March 2010)
Case

Nippon Steel Corporation

By: Srikant M. Datar and Akiko Kanno

Nippon Steel Corporation, the largest Japanese steel producer and second largest in the world faces challenges in pursuing strategy to become a true global player. Nippon Steel had long been the top Japanese company, however the emergence of a global player,... View Details

Keywords: History; Corporate Strategy; Problems and Challenges; International Accounting; Change Management; Restructuring; Competitive Strategy; Emerging Markets; Globalization; Global Strategy; Steel Industry; Japan

November 1988 (Revised July 1998)
Case

WaterTest Corporation

Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a... View Details

Keywords: Business Startups; Customers; Entrepreneurship; Data and Data Sets; Marketing Strategy

September 2008 (Revised June 2010)
Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro

Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details

Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy