Publications

November 2019 (Revised February 2022)
Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta

Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

13 Apr 2018
Video

What Do You Think HBS Can Make Possible?

04 Jul 2011
Research & Ideas

Making the Case for Consumer-Driven Health Care

While some consider it President Obama's greatest accomplishment, the Patient Protection and Affordable Care Act also has been the target of constant scrutiny and scorn since it was signed into law last year. Just last week, several news outlets reported a glitch in... View Details

Keywords: by Carmen Nobel; Health

August 2010 (Revised July 2012)
Case

Leaders Who Make a Difference: Joel Klein Brings Accountability to NYC DOE: Day 1

By: Joseph L. Bower and Sonja Ellingson Hout

Joel Klein took over the NYC Department of Education in 2002 and radically transformed the strategy and organization remarkably with improvements in performance. Day 1 of the two case series focuses on the steps taken by Klein over his eight year tenure. Supplementary... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Corporate Strategy; Education; Performance Improvement; Public Administration Industry; Education Industry

July 1999
Case

Developing a Teaching Case (A): Virtualis Systems Case Background

By: Michael J. Roberts

Designed to expose potential casewriters to the process of framing a case, interviewing a case protagonist, and actually writing the case. This case is the introduction to the case site and is designed to be paired with a video in which the faculty customer for the... View Details

Keywords: Cases; Business Education

Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

January 2016
Teaching Note

Take-Two Interactive Software, Inc.

By: Sunil Gupta and Margaret Rodriguez

In September 2010, Take-Two Interactive Software, Inc. (T2) reported an unexpectedly high third quarter profit of $5.92 million, driven largely by the success of its video game, Red Dead Redemption (which sold over 6.9 million copies since launching in May). Red Dead... View Details

Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

September 2011 (Revised March 2014)
Case

Brightcove, Inc. in 2007

By: Andrei Hagiu and David B. Yoffie

Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details

Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Motion Pictures and Video Industry; Motion Pictures and Video Industry

22 Mar 2023
Blog Post

Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands

opportunity to get out of the classroom and put the skills they’ve learned into practice. When I first stumbled upon this course, I watched the video made by one of the professors and said to myself “I will definitely take this class.” I... View Details

06 Feb 2023
HBS Seminar

Using Oral History in Business and Management Studies

21 May 2019
News

If the Key to Business Success Is Focus, Why Does Amazon Work?

22 Feb 2017
News

What’s the Value of a Like?

Video

MBA Fellowships 2013

June 2010
Supplement

Blue Man Group: Creativity, Life, and Business (Video)

This video complements the case "Blue Man Group: Creativity, Life and Surviving an Economic Crisis." (810108) With extensive clips from live performances, Blue Man's three co-founders offer their perspective on creativity, life and business; and describe the birth and... View Details

Keywords: Creativity; Entrepreneurship; Financial Crisis; Entertainment and Recreation Industry

03 Oct 2014
Video

HBX Live Overview

December 2010 (Revised March 2011)
Background Note

Strategic Marketing in Creative Industries

By: Anita Elberse

A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details

Keywords: Marketing Strategy