social media - Publications - Faculty & Research

01 Mar 2019
News

3-Minute Briefing: Richard Edelman (MBA 1978)

Above: “Mainstream media is read by less than half of the people in the United States and Western Europe,” Edelman (MBA 1978) says. “The opportunity is to build your own communities, create your own content, and go direct to the end... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

May 2021
Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg

Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details

Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States

Citation

Portrait Project

Victoria Song

all, that anything and everything is possible. These past two years I forged myself within the halls of HBS – a community unparalleled in achievement and support. I have anchored my heart and mind, and now have the strength and clarity to launch the View Details

Web

MBA Admissions - Alumni

right for them. MBA alumni volunteer opportunities include: Attending local admissions events (predominantly in the May–September timeframe) Connecting with interviewees through AlumniChat to share your perspective on HBS Being profiled in the MBA Voices Admissions... View Details

25 Aug 2022
News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

04 Sep 2019
News

A Wide Screen Approach

Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details

08 May 2013
Research & Ideas

A Company’s Evolving View of Gender Equity

gender-related themes from media outlets including the Wall Street Journal and New York Times. This allowed them to trace how, when, and why the firm evolved in its focus on gender. They also created a time line to explore links between... View Details

Keywords: by Martha Lagace; Accounting

01 Jun 2003
News

Portraits from the Class of 2003

value to the world,” he says simply. So, with support from the School, he expanded upon his role as section cohistorian and asked the entire Class of 2002 to respond to the question. Deifell, a media artist and View Details

Keywords: HBS; portrait project; Arts, Entertainment

01 Oct 2002
News

Thinking Outside the Centerfold

Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details

April 2019
Case

American Ballet Theatre

By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman

Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment... View Details

Keywords: Performing Arts; Superstars; Talent; Talent Development; Non-profit; Contracts; Labor Economics; General Management; Arts; Entertainment; Media; Talent and Talent Management; Nonprofit Organizations; Marketing; Strategy

Citation

Educators

Purchase

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

a strong collaboration between the Time to Read national program and media and entertainment giant Time Warner, Inc. Time to Read helps local nonprofits such as Chicago's Off the Street Club recruit children, youths, and even adults from... View Details

Keywords: by James Austin

01 Jun 2014
News

Net Gains

incredible," he says. He points to China as a prime example of the league's international potential realized. Thanks to a decades-long campaign, the country is now the NBA's largest international market, with more than 100 employees, wide TV distribution on state... View Details

Keywords: Dan Morrell

07 Oct 2024
Blog Post

Four Ways to Make The Most of Your Company Events

your events this year. Post materials in advance Organizations should design their events to be interactive and engaging. Students can learn a lot about a company by looking at its website and social media... View Details

Web

Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School

new media landscape, where rapidly proliferating social networks are revolutionizing the reach and influence of corporate public relations, U.S. Steel remains an illuminating case study both in its time and... View Details

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

being paranoid. But the costs of deception are high. It pays to develop a close team of colleagues you absolutely trust and would go to war with. A complicated stew in our culture is creating a deception epidemic. Social media, for... View Details

Keywords: Julia Hanna

Web

2019 Symposium - Race, Gender & Equity

with Soraya Chemaly on "Rage Becomes Her: The Power of Women's Anger" Soraya Chemaly Soraya Chemaly ia an author and Director of the Women’s Media Center Speech Project Soraya Chemaly ia an author and Director of the Women’s View Details

Web

Best Practices | Information Technology

have an account with a social media platform (like Facebook or Gmail) Anyone who might have used a popular service (like Amazon, PayPal, Netflix, or the U.S. Post Office). Other Resources StaySafeOnline.org... View Details

01 Dec 2017
News

2017 in Finance: Helping Consumers Improve Their Financial Life

done on mobile devices, and social media services like WeChat are leading the way. The big question is, how are the banks going to respond? In China, where banks are less regulated, they are starting to... View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance

Web

Tony Tasset Arrow Sculpture 2015 | About

the series “takes aim at the stock market, the art market, fashion magazine hot lists, the thumbs up and thumbs down of social media postings. . . . Normally this trending is all so abstract, so flat, so... View Details

21 Jan 2009
First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social View Details

Keywords: Martha Lagace

Publications