Publications

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

16 Apr 2001
Research & Ideas

Breaking the Code of Change

examining the strategies for change employed. Instead of this halfhearted approach, managers are better off picking a pure model: a clear Theory E approach with its benefits and costs or a pure Theory O approach with its benefits and... View Details

Keywords: by Michael Beer & Nitin Nohria

25 Jun 2013
First Look

First Look: June 25

Accountability and Span of Control to Implement Business Strategy By: Simons, Robert Abstract—This study focuses on the relationship between business strategy, organization structure, and diagnostic control systems. The project analyzes... View Details

Keywords: Anna Secino

February 1992 (Revised March 1993)
Case

Intel Corp.--1992

By: Kenneth A. Froot

Intel Corp., the world's dominant designer and manufacturer of microprocessors (the "brains" of the personal computer), has accumulated a large amount of cash (net of debt). Furthermore, it expects to continue to accumulate cash at an unprecedented rate. Has the... View Details

Keywords: Dividends; Financial Management; Competition; Multinational Firms and Management; Cash; Technological Innovation; Capital Structure; Investment Return; Equity; Financial Strategy; Corporate Finance; Semiconductor Industry; United States

2009
Working Paper

Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

By: Arthur Daemmrich

A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Health Testing and Trials; Power and Influence; Competitive Strategy; Pharmaceutical Industry; European Union; Germany; United States

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Finance - Faculty & Research

Stacy Straaberg June 2025 | Case | Faculty Research Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300... View Details

August 2016
Case

VMD Medical Imaging Center

By: Susanna Gallani and Eva Labro

VMD Medical Imaging Center, a local independent provider of medical imaging services, is facing some important challenges. Despite efficiency improvements and cost cutting initiatives carried out over the past few years, their profitability is shrinking; their prices... View Details

Keywords: Costing; Death Spiral; Transfer Pricing; Activity Based Costing and Management; Competitive Strategy; Medical Specialties; Health Industry

October 2023
Case

Driving Sustainability at AB InBev

By: Ethan Rouen and Antonio Manuel Oftelie

It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details

Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico

Web

Entrepreneurial Management Curriculum - Faculty & Research

YEAR) Course Title Faculty Name Term Quarter Credits 3 Technologies that Will Change the World Shikhar Ghosh Spring 2026 Q3Q4 3.0 Avoiding Startup Failure DJ DiDonna Spring 2026 Q3Q4 3.0 B2B Sales and Distribution (also listed under... View Details

Web

Leadership - Faculty & Research

of “David vs. Goliath” battle included BlueBell Capital successfully removing Danone’s CEO in March 2021 and Engine No. 1 winning three board seats at ExxonMobil in May 2021. Keywords: Corporate Finance ; Capital Budgeting ; Corporate Governance ; Competitive Advantage... View Details

02 Mar 2010
First Look

First Look: March 2

of morality, ethics, and legality. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1552009 Deep Dive: What Leaders Do When Only They Can Drive Authors:Howard H. Yu and Joseph L. Bower Abstract The actions of top management are seldom the unit of... View Details

Keywords: Martha Lagace

21 Aug 2013
Research & Ideas

What Went Wrong at J.C. Penney?

backfire. Sales last year fell 25 percent, resulting in a net loss of $985 million, and the blood-letting continued in quarterly results released this week. In a recent interview, Harvard Business School marketing expert Rajiv Lal, the... View Details

Keywords: by Jim Aisner; Retail

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

scholars (such as “p-hacking” and confounding local effects with global effects) pertinent to the norms of empirical research in the fields of strategy and management. We provide a step-by-step roadmap that illustrates how to use four ML... View Details

Keywords: Dina Gerdeman

Web

2023 Reunion Presentations - Alumni

in buying and selling, why understanding the difference matters, and the implications for areas such as sales hiring, training, pricing, use of new tools, and performance management. Slides How to Make Hybrid Work Work Associate Professor... View Details

January 1997 (Revised June 1997)
Case

Southwire: Beyond 2000

By: F. Warren McFarlan and Melissa Dailey

Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details

Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry

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11 Nov 2014
First Look

First Look: November 11

Sustainable Evaluation System Strategy By: Eccles, Robert G., and Peijun Duan Abstract—China's sustainable development faces three challenges: first, the follow-up momentum of sustainable economic growth and economic transformation is... View Details

Keywords: Sean Silverthorne

24 Apr 2007
First Look

First Look: April 24, 2007

Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the... View Details

Keywords: Sean Silverthorne

03 Apr 2007
First Look

First Look: April 3, 2007

Business School Case 307-077 Describes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its... View Details

Keywords: Martha Lagace

September 2019 (Revised August 2020)
Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma

In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details