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  • All HBS Web  (2,499)
    • People  (9)
    • News  (820)
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    • Events  (3)
    • Multimedia  (39)
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← Page 49 of 2,499 Results →
  • May 13, 2021
  • Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati
Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details
Keywords: Mission and Purpose; Moral Sensibility; Business Startups
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Gulati, Ranjay. "Why Today's Startups Pursue Both Ideas and Ideals." Harvard Business Review (website) (May 13, 2021).
  • December 1995 (Revised November 1996)
  • Background Note

Corporate Purpose and Responsibility

By: Lynn S. Paine
Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and... View Details
Keywords: Mission and Purpose; History; Corporate Social Responsibility and Impact
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Paine, Lynn S. "Corporate Purpose and Responsibility." Harvard Business School Background Note 396-201, December 1995. (Revised November 1996.)
  • March 2022
  • Case

Metric

By: Christina Wallace, Rebecca Cink and Maria Lappas
Megan Murday, the founder of Metric, an environmental, social, and corporate governance (ESG) analytics startup, must decide which customer segment to target as a beachhead market. She received positive feedback from a Swiss venture capital (VC) firm, indicating their... View Details
Keywords: Entrepreneurship; Marketing; Mission and Purpose; Customers
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Wallace, Christina, Rebecca Cink, and Maria Lappas. "Metric." Harvard Business School Case 822-057, March 2022.
  • March 2004
  • Article

Lofty Missions, Down-to-Earth Plans

By: V. K. Rangan
Keywords: Mission and Purpose; Planning
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Rangan, V. K. "Lofty Missions, Down-to-Earth Plans." Harvard Business Review 82, no. 3 (March 2004).
  • 01 Sep 2004
  • News

Faculty Research

investigate. Mission to Mars: It Really Is Rocket Science Do the successful Mars missions mean NASA again has the right stuff? Associate Professor Alan MacCormack dissects the space agency’s “Faster, Better,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Sep 2014
  • News

In My Humble Opinion: Terry Virts (GMP 11, 2011)

INTO THE BLUE: Virts, poised for a space-walk training session in the Neutral Buoyancy Laboratory near Johnson Space Center. (Photos by NASA) An astronaut with NASA since 2000, Terry Virts (GMP 11, 2011) piloted the space shuttle Endeavour for a 14-day View Details
Keywords: Julia Hanna
  • 01 Oct 2001
  • Research & Ideas

Connecting With Nonprofits

more specific activities in which there is a significant two-way value exchange. The organizations' core capabilities begin to be deployed and the partnership is more important to each other's missions and strategies. It is no longer... View Details
Keywords: by James Austin
  • 18 Jul 2019
  • News

Apollo 11 Astronaut Michael Collins Reflects on the 50th Anniversary of the Moon Landing

crackle over the radio, telling Mission Control he and Aldrin made it. Collins circled the moon, completely alone, for more than a day. He listened as his fellow astronauts walked around the jagged terrain in their puffy white suits,... View Details
  • April 2025 (Revised June 2025)
  • Case

Paul Weiss: Fighting or Negotiating with POTUS

By: Eugene Soltes and Anthea Brady
In early 2025, Paul Weiss Chairman Brad Karp weighed how to respond to an Executive Order from President Trump that could threaten the financial livelihood of his law firm. Paul Weiss and Karp had to decide to mount a legal fight or negotiate with the White House. The... View Details
Keywords: Federal Government; Decision Making; Law; Mission and Purpose; Negotiation; Business and Government Relations; Legal Services Industry; United States
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Soltes, Eugene, and Anthea Brady. "Paul Weiss: Fighting or Negotiating with POTUS." Harvard Business School Case 125-098, April 2025. (Revised June 2025.)
  • January 9, 2023
  • Editorial

The Pursuit of Profit with Purpose Requires Patience

By: George Serafeim
Keywords: Corporate Purpose; Purpose; Purpose Of Business Schools; Entrepreneur; Mission and Purpose; Corporate Social Responsibility and Impact; Profit; Entrepreneurship
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Serafeim, George. "The Pursuit of Profit with Purpose Requires Patience." Financial Times (January 9, 2023).
  • 2022
  • Book

하트 오브 비즈니스 미래의 비즈니스를 위한 안내서

By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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Joly, Hubert, and Caroline Lambert. 하트 오브 비즈니스 미래의 비즈니스를 위한 안내서. Sangsang Square, 2022, Korean ed.
  • 2022
  • Book

商业的核心 新时代的企业经营原则 世界500强百思买前掌门人作品 贝佐斯推荐

By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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Joly, Hubert, and Caroline Lambert. 商业的核心 新时代的企业经营原则 世界500强百思买前掌门人作品 贝佐斯推荐. CITIC Publishing Group, 2022, Chinese Mandarin ed.
  • 02 Dec 2018
  • News

An Emphasis on Teamwork

recently directed his support to the HBS Fund in support of program innovation. “The School’s consistent focus on making leadership the fundamental tenet of the curriculum sets it apart,” he observes. “It’s critical to placing business in the context of a national... View Details
  • Profile

Eric Chavez

accounting, theories behind good leadership and corporate accountability. I want to be put into a leadership position that can drive sustainability. The HBS mission to educate leaders who make a difference in the world really resonates... View Details
Keywords: Manufacturing/Energy; Tech
  • June 10, 2022
  • Article

Does Your Company’s Culture Reinforce Its Strategy and Purpose?

By: Hubert Joly
Good strategy has traditionally been seen as the key to business success. More recently, purpose has become an essential element of doing business. But something else is missing: culture, or the essential elements of how an organization and its employees behave, as... View Details
Keywords: Success; Mission and Purpose; Organizational Culture; Corporate Strategy
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Joly, Hubert. "Does Your Company’s Culture Reinforce Its Strategy and Purpose?" Harvard Business Review (website) (June 10, 2022).
  • February 2020
  • Teaching Note

Essential Explorations at MUJI

By: Tomomichi Amano and Das Narayandas
Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more... View Details
Keywords: Product Portfolio Management; Brands and Branding; Product; Management; Change Management; Mission and Purpose; Retail Industry; Japan
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Amano, Tomomichi, and Das Narayandas. "Essential Explorations at MUJI." Harvard Business School Teaching Note 520-050, February 2020.
  • July 2024
  • Module Note

The Scope of the Corporation

By: David J. Collis
Every company, regardless of size or configuration, has to make decisions about the appropriate scope of its operations. In fact, the issue is so fundamental that Ronald Coase won the Nobel Prize in Economics for merely asking the question, “what determines the scope... View Details
Keywords: Corporate Strategy; Mission and Purpose
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Collis, David J. "The Scope of the Corporation." Harvard Business School Module Note 724-494, July 2024.
  • 2023
  • Working Paper

Firm Purpose and Problem Wickedness: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
Keywords: Mission and Purpose; Problems and Challenges
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Adelson, Caroline, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price, and Marco Iansiti. "Firm Purpose and Problem Wickedness: A Review of the Academic Literature." Harvard Business School Working Paper, No. 23-063, April 2023.
  • 01 Dec 2002
  • News

To Educate Leaders Who Make a Difference in the World

mission of the University, and we are a far better institution for it,” Harvard University President Lawrence H. Summers observed in his dinner speech. He then declared, “What HBS does in the next twenty years will be more important than... View Details

    Alfred M. Zeien

    When he became CEO of Gillette, Zeien immediately began coordinating a change in the firm’s overall business strategy as well as in the mission statement. He aimed to have every one of Gillette’s products, which range from razors to... View Details
    Keywords: Personal Care & Home Products
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