Publications

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Managing the Future of Work

B2B, how fast she should ramp up the recruitment of care coordinators, and as she looked to raise another round of capital, whether she should position Wellthy as a B Corporation. Media Coverage 6 Career Mistakes That Could Be Holding You... View Details

April 2019 (Revised December 2019)
Case

Turnaround at Mattel, 2017

By: Ted Berk

Just nine months into her new role as chief executive of Mattel, the world's leading toy maker, Margo Georgiadis faces a set of unexpected, inter-related decisions in the fall of 2017. Mattel's performance had been lagging for a number of years, and Georgiadis had been... View Details

Keywords: Turnarounds; Takeover; Leading Change; Financial Condition; Decision Making; Transformation

November 2007 (Revised March 2009)
Case

OppenheimerFunds and Take-Two Interactive (A)

By: Jay W. Lorsch, Andrew Hill and Kaitlyn Simpson

Describes the dilemma faced by Emmanuel Ferreira, a fund manager at OppenheimerFunds. As the largest shareholder and a long-time investor in software publisher Take-Two Interactive, Ferreira contemplates whether or not to get involved with other investors in trying to... View Details

Keywords: Restructuring; Decision Choices and Conditions; Investment; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations

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Accounting & Management - Faculty & Research

Emissions Targets? For Many Companies, None Re: Shirley Lu 25 Jan 2025 New York Times Financial Advice on Social Media Is Growing. And Risky. Re: Joseph Pacelli 20 Dec 2024 Daily Energy Insider Nearly Half of Public Companies Developing... View Details

Article

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details

Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software

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December 2018
Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

June 2014
Case

The Kursk Submarine Rescue Mission — Short Film

By: Anette Mikes and Tom Ryder

During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
In addition to Russia's Northern Fleet, two other organizations got... View Details

Keywords: Risk Management; Groups and Teams; Crisis Management

This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details

What Makes a Successful Celebrity Brand?

Celebrity endorsements of existing brands have been a part of marketing strategy for decades. But in a world where celebrities have built enormous social media followings and have become effective influencers, many stars are making a pivot: Instead of endorsing or... View Details

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

cross-pollinate through committees, seminars, speeches, athletic events, or even chance meetings. Zoom, Slack, and social media facilitate some virtual information sharing, but it’s unclear to what degree. While it’s still early days in... View Details

Keywords: by Ben Rand

28 Jun 2011
First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move... View Details

Keywords: Sean Silverthorne

Web

Podcast - Business & Environment

is the fourth episode in our series on business and climate change in the media and entertainment industry, where we’re diving into the business of news and storytelling around climate change. Our prior episodes featured CNN, Netflix, and... View Details

Web

Marketing - Faculty & Research

HBS Case No. 522-037. Citation Purchase Related Amano, Tomomichi. "Patch Technology: Making It Easy to Do the Right Thing." Harvard Business School Teaching Plan 525-043, January 2025. More Publications In the News 24 Jan 2025 Media News... View Details

21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

attention share it captures, understanding why consumers engage with digital products is important beyond this market—for instance, gambling-like motives also drive media and entertainment consumption.” "It’s a balancing act between... View Details

Keywords: by Scott Van Voorhis; Media & Broadcasting; Media & Broadcasting

December 2020 (Revised April 2021)
Teaching Note

Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women

By: Rosabeth Moss Kanter and Joyce J. Kim

Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural... View Details

Keywords: Women; Racism; Black Entrepreneurs; Entrepreneurship; Diversity; Gender; Race; Prejudice and Bias; Innovation and Invention; City; Culture; Miami