Publications

November 2024 (Revised March 2025)
Case

Tim Ferriss: What Might This Look like If It Were Easy?

By: Reza Satchu and Denise Koller

In April 2024, writer-podcaster Tim Ferriss—celebrated as the “Oprah of audio” for his billion-download show and known for NYT-bestsellers like The 4-Hour Workweek—found himself at a crossroads. Despite generating a multi-million-dollar annual revenue with just three... View Details

Keywords: Transition; Personal Development and Career; Business Strategy; Decision Choices and Conditions; Philanthropy and Charitable Giving; Media and Broadcasting Industry

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

of rule changes that allowed players to make money from sponsorships and transfer to other schools more easily. The changes threw college football into flux and favored programs that could draw big media attention. Sanders used the rule... View Details

Keywords: by Avery Forman; Sports

27 Nov 2023
Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

The political bent of the neighborhood where they grew up—and especially where they spent their teen years. Beyond just parental influence, environmental factors such as friends, teachers, and media environment play a statistically... View Details

Keywords: by Ben Rand

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

Professor Kaplan teaches how time-driven activity-based costing is used in health care delivery organizations around the world. Length: 28 min. See All Media Videos Key Stakeholders Providers Stay competitive by adopting a strategic... View Details

Web

Podcast - Business & Environment

up to create meaningful changes and concludes with his advice for those looking to enter the climate space. Joel Makower @ Greenbiz 09 OCT 2024 | Climate Rising This is the fourth episode in our series on business and climate change in the View Details

28 Jun 2011
First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move... View Details

Keywords: Sean Silverthorne

Web

Accounting & Management - Faculty & Research

Koo Kang , Krishna G. Palepu and Charles C.Y. Wang July 2025 | Teaching Note | Faculty Research Keywords: Accounting Standards ; Bank Runs ; Financial Accounting ; Financial Reporting ; Social Media ; Banks and Banking ; Financing and... View Details

Web

Help - Alumni

every industry and searching the alumni directory and searching within the Employment categories can lead you to alumni who are experts in every field or who have resources or connections that may be of assistance. Social media : Many... View Details

Research Summary

Pioneer- Entrepreneurship and Industry Emergence

This set of projects studies entrepreneurship in a creative industry-i.e. high-end fashion in India-with the main aim of understanding industry emergence and the role of pioneer-entrepreneurs.

Fashioning an Industry: How Entrepreneurs and Others... View Details

17 Jan 2024
Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details

Keywords: by Tim Gray

Web

Entrepreneurs-in-Residence - Entrepreneurship

Entrepreneurs-In-Residence Entrepreneurs-in-Residence Venture Capital Advisors Lawyers-in-Residence Rock Executive Fellows The Entrepreneurs in Residence have founded, sold, or IPO’d successful ventures in tech, consumer products, healthcare, biotech, View Details

Web

Marketing - Faculty & Research

tested the assumption of several theoretical works. Moreover, it contributes to the literature on influencer marketing and celebrity endorsements, and provides managerial implications for influencers, brands, and social media platforms.... View Details

17 Jun 2008
First Look

First Look: June 17, 2008

Working PapersExplaining International Differences in Entrepreneurship: The Role of Individual Characteristics and Regulatory Constraints Authors:Silvia Ardagna and Annamaria Lusardi Abstract We use a micro dataset that collects information across individuals,... View Details

Keywords: Martha Lagace

August 2024
Case

The Walt Disney Company: Management Guidance

By: Joseph Pacelli and James Weber

In November 2023, financial analyst Aurora Fee was forecasting The Walt Disney Company’s earnings and stock price, with the goal of providing an investment recommendation to her clients. Disney, one of the world’s largest media and entertainment companies, had just... View Details

Keywords: Valuation; Accounting; Investment; Communication; Forecasting and Prediction; Business Earnings; Growth and Development Strategy; Financial Services Industry; Entertainment and Recreation Industry; United States

August 2020 (Revised June 2021)
Case

Just Arrived: Integrating Refugees in Sweden

By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej

Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of... View Details

Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany

April 2011
Case

Samsung and Google TV

By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie

This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details

Keywords: Competitive Strategy; Digital Platforms; Internet and the Web; Decision Choices and Conditions; Electronics Industry

Article

Soul and Machine (Learning)

By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details

Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software