Publications

21 May 2024
News

A New Chapter

Joe Wolf (MBA 1999), cofounder and co-CEO of Imagine Worldwide, wants to provide educational opportunity where it is needed most. “In the next 30 years, half of the world’s youth will be sub-Saharan African,” says Wolf. “Right now, the World Bank reports that only one... View Details

Keywords: Catherine O’Neill Grace; photo by Cayce Clifford

August 2013 (Revised July 2024)
Case

Amazon in 2024

By: Sunil Gupta and Margaret L. Rodriguez

Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details

Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Richard Feder maintains that the subscription model will gain momentum on the Internet as the memory of free service fades and the utility of new service increases. The response gives hope for those hoping to utilize the subscription... View Details

Keywords: by James Heskett

30 Jun 2014
Lessons from the Classroom

The Role of Emotions in Effective Negotiations

electrician Peter, what Kate doesn't realize is that while she is annoyed at her lack of phone and Internet access brought by the power outage, Peter has been working 18-hour days since the storm, and dealing with multiple homeowners all... View Details

Keywords: by Michael Blanding; Entertainment & Recreation; Sports

07 Mar 2022
Research & Ideas

Effective Leaders Share the Spotlight with Their Teams

positive image. For example, Union Pacific CEO John Koraleski called on team members an average of 59 times during earnings calls in one year, making him the most inclusive manager in the study. Likewise, an internet search turned up... View Details

Keywords: by Pamela Reynolds

January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

19 Apr 2004
Research & Ideas

Birth of the American Salesman

and Internet age? A: Today there are more sales workers than ever before, though I would not call them "Willy Lomans." They are a vital and essential part of the economy. The number of people in sales occupations in 2000 was 16... View Details

Keywords: by Laura Linard

April 2020 (Revised February 2023)
Case

GitLab and the Future of All-Remote Work (A)

By: Prithwiraj Choudhury and Emma Salomon

GitLab is arguably one of the world’s largest “all-remote” companies. Started in 2011 and with more than 1,000 employees at present, it has no physical offices and all employees, including the entire C-Suite, work remotely from all parts of the world. The case... View Details

Keywords: Remote Work; Internet and the Web; Technology Adoption; Value Creation; Business Model; Organizational Structure

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

images or creating albums. Where digital camera makers found success was in marketing their products to consumers who used to order double prints of their photos and mail them to relatives. The digital technology enables consumers to use the View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

01 Jan 2012
News

Hiroshi Mikitani, MBA 1993

owners of small businesses, as well as Japanese society as a whole, Mikitani began working on a web-based shopping mall. “At the time, the Internet was at an early stage,” he notes. “No one was buying things online in Japan.” Working with... View Details

08 Feb 2017
HBS Seminar

Andrew Mao, Microsoft Research

Web

Seminars & Conferences - Faculty & Research

Business, Government & the International Economy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for View Details

Web

Baker Library / Bloomberg Center | About

Internet service. The space also houses some historical treasures for the School, including the Written Analysis of Cases slot; the Baker 20 case distribution center; a rendering of the original Baker Library stacks and grille; and an... View Details

September 2017 (Revised November 2018)
Case

Marriott International: The Next 90 Years

By: Chiara Farronato and Gary Pisano

The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details

July 2014 (Revised August 2014)
Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth

More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details

Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry