Publications

October 1986
Supplement

Colonial Foods: Performance Appraisal Interview, Video Transcript

By: Michael Beer and James G. Clawson

Transcript for Video (9-884-518). View Details

Keywords: Human Resources; Job Interviews; Food and Beverage Industry

September 1986
Case

Pure Foods Corp.: Aquaculture Project

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

August 1986
Case

Hannaford Brothers: Warehouse Inventory

By: David E. Bell

Keywords: Logistics; Management; Food and Beverage Industry; Food and Beverage Industry

August 1986
Case

Creative Gourmets: Excellence Through Caring

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

1986
Chapter

Food Marketing Public Enterprises

By: James E. Austin and Michael J. Buckley

Keywords: Food; Marketing; Distribution; Public Sector; Government and Politics; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

May 1986
Case

U.S. Retail Coffee Market (A), Software Case

By: Benson P. Shapiro

Keywords: Food and Beverage Industry; United States

May 1986
Case

Harris Seafoods, Inc., Software Case

By: William E. Fruhan Jr.

Keywords: Food and Beverage Industry

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

April 1986
Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh

Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details

Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Entertainment and Recreation Industry; Entertainment and Recreation Industry

January 1986 (Revised December 1986)
Case

Smartfood

By: William A. Sahlman

Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details

Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry

September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry