Publications

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Miller vowed to hide his criminal past from the business world—a secret he managed to keep for more than 40 years. That was back in 1982, when arrest and prison records were recorded on paper, stored in filing cabinets, and were much harder to hunt down than the View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

Web

Entrepreneurship - Faculty & Research

describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details

11 Dec 2012
First Look

First Look: Dec. 11

bespoke, and digital media. Because Spiegel & Grau, a Random House imprint that holds the rights to the book, lacks the funds to market Carter's memoir at a scale deserving of a superstar, Droga5 is... View Details

Keywords: Sean Silverthorne

June 2022
Article

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details

Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

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09 Feb 2024
HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

move in 2023 away from its signature group meetings and nutritional products to providing Wegovy prescriptions via telehealth. The interview has been lightly edited for length and clarity. Lane Lambert: The Weight Watchers marketing... View Details

Keywords: by Lane Lambert; Health; Pharmaceutical

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54546 Product Quality and Entering Through Tying: Experimental Evidence By: Kim, Hyunjin, and Michael Luca Abstract—Dominant platform businesses often develop products in adjacent markets to... View Details

Keywords: Dina Gerdeman

Angela Q. Crispi

Angela is the Executive Dean for Administration at Harvard Business School, leading an organization of nearly 2,000 staff with an operating budget of $1 billion. She oversees the execution of the School’s strategy ranging from academic programs to research, and the... View Details

February 2017
Case

Aston Martin: A Second Century of Performance and Luxury

By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal

Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized... View Details

20 May 2014
First Look

First Look: May 20

driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication as a potential mechanism. Download working paper:... View Details

Keywords: Sean Silverthorne

2018
Working Paper

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details

Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

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Read Now

December 2013 (Revised March 2016)
Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld

In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details

Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry

2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago