customer data - Publications - Faculty & Research

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions... View Details

Keywords: Dina Gerdeman

01 Mar 2025
News

Venture: Time Heals All

Assembling a nursing schedule for a hospital ward can be surprisingly difficult—a little like playing three-dimensional Tetris, says Ilana Springer Borkenstein (MBA 2022). “It is a really challenging, tedious task.” Nurse managers must take into consideration a host of... View Details

Keywords: Amy Crawford; Illustration by Klaus Kremmerz; Ambulatory Health Care Services; Health, Social Assistance

Fast Answer

India - Industry specific research

amenable to providing custom data to HBS faculty. Contact the India Research Center for... View Details

Web

Field Course: Ideation and Prototyping for Innovation - Course Catalog

conduct rigorous customer and domain expert interviews to explore a problem space; how to synthesize data from interviews; how to develop and use customer personas and journey... View Details

13 Aug 2018
Blog Post

Following My Dream: Launching a Venture

HBS professor advised me to begin my project by asking companies to pay smoodi to come to their offices and prepare customized smoothies for the employees. The idea was that if I couldn’t gain money this way, a machine would never work.... View Details

Keywords: Entrepreneurship

01 Dec 2017
News

Research Brief: Developing High-Tech Talent

occupations, such as computer support specialists, insurance underwriters, and customer service representatives. Fuller also contends that American companies should consider learning from their European counterparts, which provide... View Details

Keywords: Dan Morrell

Web

Flatiron School: Reflections from Summer 2020 - Recruiting

practical skills, statistics fundamentals, and real-life data science project experience. This full-time, intensive eight-week remote learning program was designed for students with basic technical background, and culminated with a... View Details

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

Clustering Customers at Chateau This case was written for the EC course “Managing with Data Science.” The course provides MBA students with no programming experience an introduction to the field of View Details

Keywords: Sean Silverthorne

01 Apr 2000
News

Getting the Message

Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and then posting an in-store display... View Details

Keywords: Susan Young

13 Feb 2013
Research & Ideas

5 Weight Loss Tips From Behavioral Economists

the data showed that customers tended to order a higher percentage of "should" items (like leafy greens) and a lower percentage of "want" items (like candy bars) the further in advance they placed an order.... View Details

Keywords: by Carmen Nobel

25 Jun 2018
News

Incubating Ideas for the ‘Water Economy’

technologies––things like data analysis, using the internet to carry signals of information, advanced treatment technologies––things like that, and how to build sustainable businesses that improve the way water and wastewater are managed.... View Details

25 Aug 2022
News

Labs Enable Large-scale Research

Marvin Bower Associate Professor Marco Di Maggio, Ogunlesi Family Associate Professor of Business Administration Scott Duke Kominers, Professor of Business Administration SEAS: David Parkes, George F. Colony Professor of Computer Science View Details

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details

Keywords: by Dina Gerdeman; Publishing

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth segments in the communications... View Details

20 Dec 2004
Research & Ideas

How an Order Views Your Company

Thanks to the Internet, customer management software, and the success of Dell, the concept of order management and customer focus has proven profitable for those companies that have embraced it. They... View Details

Keywords: by Sarah Jane Johnston

21 Nov 2013
News

Case Study: BlackBerry and Thorsten Heins

of BlackBerry’s problems were sown well before Heins took on the CEO role. BlackBerry’s system had its roots in a mobile data architecture that came out of paging networks. By developing complimentary software that connected to email... View Details

Keywords: Telecommunications; Information; Management of Companies and Enterprises; Management

11 Oct 2004
Research & Ideas

Four Ways to Create Lasting Change

generations of a customer-satisfaction program at a large American retailer, dubbed "Alpha Corporation" for the sake of confidentiality. The first of Alpha's customer satisfaction programs, launched in the early 1990s, fell... View Details

Keywords: by Martha Lagace

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

they too often are based on the wrong things, what he calls the "noise" (short-term stock market action) rather than the "signal" embedded in the noise (long-term secular trends in the market). In his view, the problem may grow as the era of Big... View Details

Keywords: by James Heskett

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more... View Details

Keywords: Re: Sunil Gupta; Retail

01 Dec 2005
News

Buy the Book

of interactive marketing, where a company uses individual customer data to tailor its pitch to a customer’s interests and tastes. One question the case poses is whether Patterson could use the sort of... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

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