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Show Results For
- All HBS Web
(1,522)
- News (276)
- Research (1,055)
- Events (9)
- Multimedia (2)
- Faculty Publications (412)
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions... View Details
Keywords: Dina Gerdeman
- 01 Mar 2025
- News
Venture: Time Heals All
Assembling a nursing schedule for a hospital ward can be surprisingly difficult—a little like playing three-dimensional Tetris, says Ilana Springer Borkenstein (MBA 2022). “It is a really challenging, tedious task.” Nurse managers must take into consideration a host of... View Details
- Fast Answer
India - Industry specific research
amenable to providing custom data to HBS faculty. Contact the India Research Center for... View Details
- Web
Field Course: Ideation and Prototyping for Innovation - Course Catalog
conduct rigorous customer and domain expert interviews to explore a problem space; how to synthesize data from interviews; how to develop and use customer personas and journey... View Details
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
HBS professor advised me to begin my project by asking companies to pay smoodi to come to their offices and prepare customized smoothies for the employees. The idea was that if I couldn’t gain money this way, a machine would never work.... View Details
Keywords: Entrepreneurship
- 01 Dec 2017
- News
Research Brief: Developing High-Tech Talent
occupations, such as computer support specialists, insurance underwriters, and customer service representatives. Fuller also contends that American companies should consider learning from their European counterparts, which provide... View Details
Keywords: Dan Morrell
- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
practical skills, statistics fundamentals, and real-life data science project experience. This full-time, intensive eight-week remote learning program was designed for students with basic technical background, and culminated with a... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
Clustering Customers at Chateau This case was written for the EC course “Managing with Data Science.” The course provides MBA students with no programming experience an introduction to the field of View Details
Keywords: Sean Silverthorne
- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and then posting an in-store display... View Details
Keywords: Susan Young
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
the data showed that customers tended to order a higher percentage of "should" items (like leafy greens) and a lower percentage of "want" items (like candy bars) the further in advance they placed an order.... View Details
Keywords: by Carmen Nobel
- 25 Jun 2018
- News
Incubating Ideas for the ‘Water Economy’
technologies––things like data analysis, using the internet to carry signals of information, advanced treatment technologies––things like that, and how to build sustainable businesses that improve the way water and wastewater are managed.... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
Marvin Bower Associate Professor Marco Di Maggio, Ogunlesi Family Associate Professor of Business Administration Scott Duke Kominers, Professor of Business Administration SEAS: David Parkes, George F. Colony Professor of Computer Science View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth segments in the communications... View Details
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
Thanks to the Internet, customer management software, and the success of Dell, the concept of order management and customer focus has proven profitable for those companies that have embraced it. They... View Details
Keywords: by Sarah Jane Johnston
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
of BlackBerry’s problems were sown well before Heins took on the CEO role. BlackBerry’s system had its roots in a mobile data architecture that came out of paging networks. By developing complimentary software that connected to email... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
generations of a customer-satisfaction program at a large American retailer, dubbed "Alpha Corporation" for the sake of confidentiality. The first of Alpha's customer satisfaction programs, launched in the early 1990s, fell... View Details
Keywords: by Martha Lagace
- 05 Dec 2012
- What Do You Think?
Should Managers Bother Listening to Predictions?
they too often are based on the wrong things, what he calls the "noise" (short-term stock market action) rather than the "signal" embedded in the noise (long-term secular trends in the market). In his view, the problem may grow as the era of Big... View Details
Keywords: by James Heskett
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more... View Details
- 01 Dec 2005
- News
Buy the Book
of interactive marketing, where a company uses individual customer data to tailor its pitch to a customer’s interests and tastes. One question the case poses is whether Patterson could use the sort of... View Details