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  • 19 Oct 2012
  • Research & Ideas

Digital Technology’s Profound Game Change for Marketers

are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with smart industrial design and... View Details
Keywords: by Jeffrey Bussgang; Advertising; Technology
  • 23 May 2016
  • Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

if the ultimate enforcement mechanism seems so far-fetched? “By understanding why people make mistakes, it may help you creatively design an approach to resolve these disputes” Harvard Business School Assistant Professor Hong Luo looks at... View Details
Keywords: by Michael Blanding; Media & Broadcasting; Publishing
  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

of social entrepreneurship require not only the creative combination and adaptation of social and commercial approaches, but also the development of new conceptual frameworks and strategies tailored specifically to social value creation.... View Details
Keywords: by Sean Silverthorne
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

To Nancy F. Koehn, the history of the Irish rock band U2 has it all as a business case study: teamwork, leadership, creative destruction, branding, and strategy. Koehn's case "Bono and U2", co-written with Katherine Miller and Rachel K.... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 11 Feb 2015
  • Research & Ideas

Politicians Benefited From Using Toxic Loans

reassurance factor. If your friend is taking a risk, then you're more comfortable being in the same boat." And while the paper focuses on France, Vallée notes that municipal toxic loans were hardly an exclusive French phenomenon. "I think it was interesting to look at... View Details
Keywords: by Carmen Nobel; Financial Services
  • 17 Nov 2003
  • Research & Ideas

Lessons from a Nasty Trade Dispute

reshaping the international business environment. Finally, managers need to think creatively and analytically about different kinds of government support, both direct and indirect. Although many of us assume that it is always obvious when... View Details
Keywords: by Cynthia Churchwell
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

marketing during the dot.com bubble are gone, and that's a good thing. The basic idea of incorporating more consumer control in your value proposition for better responsiveness is quite independent from the Internet, actually. This is a good time to come up with View Details
Keywords: by Martha Lagace
  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53941 forthcoming Harvard International Review Henry Kissinger and Robert Mugabe: The Forgotten Connection via a Remarkably Creative Negotiation By: Sebenius, James K. Abstract—When Robert... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert Polet joined the high-end fashion Gucci Group in 2004, after 26 years at one of... View Details
Keywords: Martha Lagace
  • June 2009 (Revised April 2019)
  • Case

Crosley

By: Tom Nicholas and David Chen
In October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow... View Details
Keywords: Information Technology; History; Production; National Security; Organizational Structure; Corporate Strategy; Research and Development; Product Development; Business and Government Relations; Creativity; Innovation and Invention; Ohio
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Nicholas, Tom, and David Chen. "Crosley." Harvard Business School Case 809-160, June 2009. (Revised April 2019.)
  • 20 Nov 2006
  • Research & Ideas

Open Source Science: A New Model for Innovation

and so forth. I have conducted a study about motivations in open source communities. People talked about feeling part of a community and being intellectually challenged. In fact, the strongest correlate between time spent on a project and other factors was how a person... View Details
Keywords: by Martha Lagace
  • 23 Nov 1999
  • Research & Ideas

Bringing the Environment Down to Earth

considerations of social responsibility are important, executives who frame environmental problems solely in those terms may overlook the business opportunities and risks that come with such problems. Treating environmental issues like other business issues can lead to... View Details
Keywords: by Forest Reinhardt
  • 04 Nov 2014
  • First Look

First Look: November 4

creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in November of... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2014
  • First Look

First Look: November 25

shape when and how public agencies implement policies effectively on behalf of marginalized citizens. November 2014 Antitrust Law Journal Are Patents Creative or Destructive? By: Nicholas, Tom Abstract—Current debate over patent... View Details
Keywords: Carmen Nobel
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

creative and downright crafty ways in which scarcity has been used to move product. Although Cialdini admits to a "grudging admiration for the practitioners who made this simple device work in a multitude of ways," he urges... View Details
Keywords: Re: Michael I. Norton
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

creativity and innovation trump any traditional decisions about pricing and operations. "I should charge 600 euros [for a meal at elBulli]," Adrià has said, "but I do not cook for millionaires. I cook for sensitive... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

implies that these firms would find it especially difficult to increase the scale of their operations and grow. Hence, understanding the factors that influence growth in such firms would be a conservative test of growth in other firms. Such firms are found especially... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

high." Farronato said home-sharing platforms are likely to gain even more ground over time as consumers become increasingly aware of their benefits, so it's important for hotels to find creative ways to compete. At the same time, as... View Details
Keywords: by Dina Gerdeman; Travel
  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s National Environment Research Council (NERC). Further, several... View Details
Keywords: by James Heskett; Advertising
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