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Show Results For
- All HBS Web
(1,667)
- People (1)
- News (249)
- Research (1,281)
- Events (3)
- Multimedia (2)
- Faculty Publications (745)
- March 1996 (Revised February 2006)
- Case
Arborite
Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in... View Details
McGahan, Anita M. "Arborite." Harvard Business School Case 796-146, March 1996. (Revised February 2006.)
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior... View Details
Keywords: by Dina Gerdeman
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
Joel put it, “Though I get the point that their behavior excludes competitors, the consumer would seem to benefit for now. What I wonder is why there is not more aggressive enforcement where the View Details
- Career Coach
Ellen Harris
that may not be readily obvious. Her background in advertising and marketing, and subsequently Organizational Behavior and Development/Facilitation/Consulting, shaped her belief that students and alumni generally have a good idea of their... View Details
- 28 Sep 2020
- Working Paper Summaries
What Can Economics Say About Alzheimer's Disease?
- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in marketing parlance, often involves offering... View Details
- January 1990 (Revised February 1993)
- Case
Selling Durable Goods
Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details
Brandenburger, Adam M., and Vijay Krishna. "Selling Durable Goods." Harvard Business School Case 190-110, January 1990. (Revised February 1993.)
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details
- 15 Feb 2018
- Working Paper Summaries
Can Financial Innovation Solve Household Reluctance to Take Risk?
- November 23, 2022
- Article
The Sinister Logic of Hidden Online Fees
By: Michael Luca
Luca, Michael. "The Sinister Logic of Hidden Online Fees." Wall Street Journal (online) (November 23, 2022).
- May 2021
- Article
Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure
By: Ginger Zhe Jin, Michael Luca and Daniel Martin
This paper uses laboratory experiments to directly test a central prediction of disclosure theory: that strategic forces can lead those who possess private information to voluntarily provide it. In a simple sender-receiver game, we find that senders disclose favorable... View Details
Keywords: Communication Games; Disclosure; Unraveling; Experiments; Information; Product; Quality; Communication; Consumer Behavior
Jin, Ginger Zhe, Michael Luca, and Daniel Martin. "Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure." American Economic Journal: Microeconomics 13, no. 2 (May 2021): 141–173.
- December 2022
- Case
The Magic of Marks & Spencer Food
By: David E. Bell, Natalie Kindred and Damien McLoughlin
Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United Kingdom
Bell, David E., Natalie Kindred, and Damien McLoughlin. "The Magic of Marks & Spencer Food." Harvard Business School Case 523-080, December 2022.
- 19 Jan 2021
- Working Paper Summaries
The Value of Descriptive Analytics: Evidence from Online Retailers
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at no cost to the taxpayer, an... View Details
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational Excellence in Retailing (COER)... View Details
- 2021
- Working Paper
The Health Costs of Cost-Sharing
By: Amitabh Chandra, Evan Flack and Ziad Obermeyer
We use the design of Medicare’s prescription drug benefit program to demonstrate three facts about the health consequences of cost-sharing. First, we show that an as-if-random increase of 33.6% in out-of-pocket price (11.0 percentage points (p.p.) change in... View Details
Chandra, Amitabh, Evan Flack, and Ziad Obermeyer. "The Health Costs of Cost-Sharing." NBER Working Paper Series, No. 28439, February 2021.
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
or less important (because) customers had no sense when it came to entertaining tradeoffs (between features and cost)." Phil Clark commented that, regardless of method or purpose, "It is important to know your customers better than they know themselves They will tell... View Details
- 02 Feb 2018
- Working Paper Summaries