by Bill George - Publications - Faculty & Research

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Organizational Behavior - Doctoral

field and advancing theoretical understanding in posts at schools of management or in disciplinary departments. The Organizational Behavior program is jointly administered by the faculty of Harvard Business School and the Department of... View Details

October 2022 (Revised June 2024)
Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel

The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details

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23 Aug 2016
First Look

August 23, 2016

Kotsantonis, Sakis, Christopher Pinney, and George Serafeim Abstract—The authors’ aim in this article is to set the record straight on the financial performance of sustainable investing while also correcting a number of other widespread... View Details

Keywords: Sean Silverthorne

14 Oct 2009
First Look

First Look: October 14

Working PapersCapitalizing On Innovation: The Case of Japan (revised October 2009) Authors:Robert Dujarric and Andrei Hagiu Abstract Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are... View Details

Keywords: Martha Lagace

01 Sep 2023
Blog Post

Harvard Business School Announces 2023 Goldsmith Fellows

Pakistan, in partnership with the Bill & Melinda Gates Foundation. He was recognized for his work by being selected as an Acumen Pakistan Fellow and World Health Organization Primary Healthcare Leader.... View Details

01 Sep 2017
News

City of Dreams

everything from mangoes to light bulbs to plastic flowers. Just across the road is Fort Railway Station, a major transportation hub used by over 200,000 people every day. For now, this spot at the water’s edge is no more than an ad hoc... View Details

Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government

18–19 Feb 2022
Virtual Programming

49th H. Naylor Fitzhugh Conference - RISE UP: BOLSTERING MOMENTUM AROUND BLACK EXCELLENCE

How do we keep the momentum? 2020 proved to be challenging for the Black community in myriad ways, from COVIDs disproportionate impact on Black and Brown communities to the racial reckoning brought on by the murders of George Floyd, Breonna Taylor, and countless... View Details

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

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June 2013 (Revised September 2015)
Case

Procter & Gamble

By: Jay W. Lorsch and Kathleen Durante

On July 12, 2012, Bill Ackman's Pershing Square Capital Management announced publicly that it had purchased about $2 billion of Procter and Gamble (P&G) stock. Shares in the company closed up 3.75% the day the disclosure was made public. Ackman told the New York... View Details

Keywords: Ackman; P＆G; Pershing Square Capital Managment; Disruption; Management Succession; Crisis Management; Acquisition; Consumer Products Industry; Financial Services Industry

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Program

Authentic Leader Development

eligible for the Certificate of Management Excellence. Learn More Key Benefits Based on leadership visionary Bill George's groundbreaking book, True North: Discover Your Authentic Leadership, this program immerses you in a profoundly... View Details

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Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Bill Kerr Employers can benefit by remapping their talent strategies to match the realities of workers with caregiving responsibilities. Bill Kerr is joined View Details

January 2023
Case

EKI Energy Services: One Billion Carbon Credits

By: George Serafeim

Within nine months from the time of its Initial Public Offering (IPO) in April of 2021, EKI Energy Services (EKI) shares had increased by more than 8,000%. Equally explosive was the growth of the company’s revenues and Earnings Before Interest, Taxes and Depreciation... View Details

Keywords: Carbon Credits; Carbon Emissions; Growth; Business Analysis; Environmental Sustainability; Corporate Valuation; Climate Change; Accounting; Valuation; Transition; Renewable Energy; Analysis; Product Positioning; India

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23 Aug 2011
First Look

First Look: August 23

relevant for industries characterized by product proliferation and horizontal differentiation. Read the paper: http://www.people.hbs.edu/banand/matchmaker2011published.pdf Accelerating the Adoption of Integrated Reporting Authors:Robert... View Details

Keywords: Sean Silverthorne

January–February 2019
Article

Corporate Purpose and Financial Performance

By: Claudine Gartenberg, Andrea Prat and George Serafeim

We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this measure of purpose is not related to financial performance. However, high... View Details

Keywords: Corporate Purpose; Purpose; Employee Motivation; Belief Systems; Corporate Performance; Human Capital; Middle Management; Culture; Corporate Culture; Meaning; Mission and Purpose; Organizational Culture; Employees; Perception; Values and Beliefs; Performance Effectiveness

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12 Jun 2012
First Look

First Look: June 12

choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither... View Details

Keywords: Sean Silverthorne

October 2013 (Revised February 2019)
Teaching Note

Red Hen Baking Company

By: Richard Ruback, Royce Yudkoff and Lisa Paige

The case explores the decision to expand in a small business setting. In 2007, the Red Hen Baking Company (RHB) was deciding whether to move from its cramped and inefficient Duxbury, Vermont facility to a new facility in nearby Middlesex, Vermont. It had been in... View Details

Keywords: Entrepreneurship; Capital; Risk Management; Expansion

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Article

Four Things No One Will Tell You About ESG Data

By: Sakis Kotsantonis and George Serafeim

As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details

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01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

(iStockphoto/AvigatorPhotographer) Recently there has been talk, but no action, about eliminating some or all of the tariffs on Chinese imports that were instituted by the Trump administration. The debate involves salient arguments on... View Details

Keywords: Re: James L. Heskett

15 Dec 2009
First Look

First Look: Dec. 15, 2009

related bills that have both costs and benefits are combined. In our first laboratory study, we confirm across a set of four legislative domains that this bundling technique increases support for bills that... View Details

Keywords: Martha Lagace

April 2019 (Revised February 2020)
Case

Ripple: The Business of Crypto

By: David B. Yoffie and George Gonzalez

The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details