Trends - Publications - Faculty & Research

27 Sep 2021
News

Sewn with Love

big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her family business in Japan. Louis... View Details

01 Dec 2016
News

Air Time

trying to find parking.” “About 30 percent of the traffic in most urban areas is caused by people just driving around trying to find parking.” — Bryan Mistele (MBA 1995), founder of INRIX transportation information firm Trending... View Details

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since. “The power in the entertainment industry is shifting to the superstars, and the smartest among those stars are finding ways to capitalize on that View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

sales and cost trends that helped them weave an end-to-end picture of their business’s financial health? This future is appealing because it responds to the fundamental need of small business owners to be able to see and more clearly... View Details

Keywords: by Karen G. Mills; Financial Services

23 Nov 2010
First Look

First Look: November 23

Commission issued its recommendations, many of which were consistent with domestic and international trends in taxation, legislative leaders were highly critical and the prospects for reform dimmed. The case describes the political and... View Details

Keywords: Sean Silverthorne

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Citation

Educators

Purchase

01 Dec 2014
News

Living Social

at the forefront of testing new models of high-impact philanthropy. The new trend is midcareer and late-career professionals who have had great success in business and are now looking for a more impact-driven career. People will take a... View Details

Keywords: April White; Management of Companies and Enterprises; Management

Web

Online Digital Marketing Strategy Course | HBS Online

remarkable." Vishal Vyas Assistant Vice President at TTK Healthcare Limited Explore the latest trends impacting your role or organization and develop a foundation in digital marketing. "HBS Online courses are excellent for anyone who... View Details

16 May 2014
Blog Post

Leveraging Big Data to Improve Recruiting

what’s happening on their campuses. What trends are they seeing by industry, function and/or location? And what compensation information do they have that can help you create competitive compensation packages? Many schools publish these... View Details

Fast Answer

HBS Alumni Research Tips: Finding Company News & Industry Research

IoT, digital business, robotics and drones, and security tech. For industry information click on sectors. For trends and insight click on analysis. There are many frameworks for analysis here such as Insights & Trends, Consumer... View Details

Web

Introduction - The Worker - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Affirming the role of the employee, then, became part of a growing trend in management as a way to inspire collaboration and reduce alienation experienced in the repetitive nature of standardized working conditions. Elton Mayo, professor... View Details

25 Aug 2022
News

The Great Priority Reset

1998), CEO of the global airports and travel retail group daa plc since 2017. (He starts a new role as CEO of UK-based food manufacturer Greencore this fall.) This idea of “travel with intention” is a key trend in the industry that... View Details

04 Nov 2019
News

A Home for Startups

Ankit Samdariya (MBA 2013) is CEO of The Hive, a collaborative workspace firm in Chennai, India. In this video, he discusses how the company is serving the rapidly growing trend toward collaborative work among Indian startups and small... View Details

Keywords: work space

01 Dec 2014
News

Making Big Data Fashionable

styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide everything from the product mix to... View Details

Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

14 Jun 2018
News

Catalyzing Social and Economic Change in Rural Africa

impact investing was doing in other parts of the world, and we thought that it would be a very good trend to bring back investing to Africa, given what else was going on. “At the moment, our Impact Fund is focusing on rural development.... View Details

November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

Citation

Educators

01 Dec 2010
News

Additional alumni books for your consideration.

Profiting from the World’s Economic Crisis: Finding Investment Opportunities by Tracking Global Market Trends by Bud Conrad (MBA ’71) (Wiley) Conrad predicts a rough road ahead, due to economic imbalances that have built up over the past... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

25 Aug 2022
News

Full Stream Ahead

long-dated liabilities and need to deploy cash continuously, Soares says. “The appetite for ever-larger buyout transactions from those mega funds trickled into the music industry also.” Those trends collided with a “combustion” of other... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2023
News

Research Brief: The Best Medicine

As it turns out, innovation doesn’t benefit everyone equally, and a new study tries to understand how that plays out in the pharmaceutical R&D process in the United States. “The numbers are striking,” says Associate Professor Joshua Schwartzstein, pointing to the fact... View Details

Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance

18 Dec 2014
Blog Post

Turnaround & Restructuring Club Conference Recap

moderated by HBS Professor Kristin Mugford. Mr. Toy spoke in detail about his vast turnaround experiences and when asked about current trends stated, “Currently the market is doing pretty well, so there’s not as much restructuring needed.... View Details

Publications