Targeted Marketing - Publications - Faculty & Research

28 Mar 2018
Blog Post

Event Planning for Recruiting Success - Part 1

students from applying when they miss the mark with their presentation content, format, or style. We know this is not due to a lack of a great opportunity. If a presentation is your company’s preferred method of marketing to students, we... View Details

Keywords: All Industries

Profile

Patrick Akl

careers.” Variety of practical experiences In his FIELD 2 international immersion, Patrick once again went somewhere new to him, China, where he and his colleagues helped a shoe manufacturer prepare its first marketing strategy View Details

14 Aug 2007
First Look

First Look: August 14, 2007

activism are high for the subset of targets that are acquired ex-post, but not detectably different from zero for targets that remain independent a year after the initial activist request. Announcement... View Details

Keywords: Martha Lagace

01 Jun 2012
News

Plan B: The Brick Bank

the target household’s average savings capacity was $1 per month, that local annual inflation was nearly 20 percent, and that home repairs usually cost about $300.” While that environment was not conducive to the savings program, the team... View Details

Keywords: Julia Hanna

04 Sep 2019
News

Ask the Expert: Bounce Back

Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details

Keywords: Jen McFarland Flint

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details

Keywords: Sean Silverthorne

Fast Answer

Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details

01 Dec 2017
News

Pencils Up: Taking Note of New Courses

on MBAs. Here’s a closer look at three of this year’s offerings. Investing for Impact Professor Shawn Cole, Finance, and Senior Lecturer Vikram Gandhi, General Management A rapidly growing share of asset owners and managers are making investment choices View Details

Keywords: Julia Hanna

25 Feb 2020
News

Case Study: The Credit Bureau

company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home... View Details

Keywords: Jen McFarland Flint; Real Estate

01 Apr 1997
News

An Orchestral Startup

tour director and led the group on a highly successful 1992 European concert tour. Returning to Cambridge, Lim and his classmate, first violinist Scott Y. Yoo (Harvard '93), conceived the idea of starting an orchestra, with 18- to 25-year-olds as their View Details

Keywords: Linda Goodspeed

15 Jan 2025
Blog Post

Building Bridges to Sustainable Infrastructure with Allied Climate Partners

The summer between my RC and EC years at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details

Fast Answer

FIELD Global Immersion Resources: Argentina

Where can I find country, industry and market information and news about Argentina? Industry and market researchView Details

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

disciplined firms are at the market and segment levels if the same focus and precision don't exist in customer choice.— Narakesari Narayandas Accomplishing this requires finely tuned approaches that target... View Details

Keywords: by Peter K. Jacobs

29 May 2013
Blog Post

It’s going to be a beautiful summer…

to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B... View Details

Keywords: Consumer Products / Retail

28 Apr 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

values taught in this class within the firm. In these HBS courses and in the work you have pursued, you have gained perspective on ESG frameworks and their application to the markets in Asia. Can you provide an example of how you’ve... View Details

25 Jun 2018
Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

talking to friends, family, and HBS colleagues to expand his web of relationships within his target market. “I was really just getting a sense of the landscape,” he says. “Most of these companies are small; I didn’t expect them to hire... View Details

Keywords: Consumer Products / Retail

12 Oct 2011
First Look

First Look: October 12

enterprising companies, the current threats to market capitalism present vital opportunities. Drawing on discussions with business leaders around the world, the authors argue that companies must stop seeing themselves as bystanders and... View Details

Keywords: Sean Silverthorne

Rob Gierkink

their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of Datalogix which he founded in 2007.... View Details

Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods

Profile

Matthew Boys

Matt went hands-on in Chongqing, China, where his FIELD 2 team reviewed plans for a hotel that wanted to create the right kind of experience for a growing market of professionals. “The local market already... View Details

21 Feb 2017
First Look

First Look at New Research: February 21

across medicine. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52286 forthcoming Strategic Management Journal Overcoming Institutional Voids: A Reputation-Based View of Long-Run Survival By: Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna... View Details

Keywords: Carmen Nobel

Publications