Publications

09 Dec 2008
First Look

First Look: December 9, 2008

Public Authorities Control Board rejects a $1.4 billion plan to build the New York Sports and Convention Center (NYSCC) on the West Side of Manhattan. If built, the NYSCC would have served as the home for the Jets and possibly the opening... View Details

Keywords: Martha Lagace

07 Apr 2014
Research & Ideas

Negotiation and All That Jazz

certainly expand the pie, but they'll capture the lion's share." But always taking a hardline stance also can backfire, he says. "That approach often tramples creative problem-solving." Wheeler says that master negotiators don't shackle themselves with rigid plans.... View Details

Keywords: by Michael Blanding

February 2000 (Revised May 2001)
Case

eBricks.com

By: Thomas R. Eisenmann

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details

Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

as a sales issue.” Planning and hiring To reap any of these benefits companies must develop links between the C-suite and the customer-facing side of the business. In his article, Cespedes offers two examples of how this can be done:... View Details

Keywords: by Michael Blanding

29 May 2006
Research & Ideas

Why CEOs Are Not Plug-and-Play

and the needs of his or her new employer.Not all managers are equally suited to all business situations. The strategic skills required to control costs in the face of fierce price competition are not the same as those required to improve... View Details

Keywords: by Boris Groysberg, Andrew N. McLean & Nitin Nohria; Employment

March 2000
Background Note

Transfer Pricing

By: Robert S. Kaplan

Discusses use of market prices, negotiated prices, variable costs, dual rate, and full costs for transfer prices. View Details

Keywords: Fair Value Accounting; Cost Accounting; Price; Price Bubble; Negotiation; Cost Management; Cost of Capital; Financial Markets; Strategic Planning; Accounting Industry

March 1996
Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington

Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details

Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry

December 2004 (Revised May 2005)
Case

Levenger Company

By: Myra M. Hart, Kristin Lieb and Victoria Winston

The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it... View Details

Keywords: Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States

03 Feb 2003
What Do You Think?

Can Business Schools Teach the Craft of Getting Things Done?

of importance. They point out that "a good strategic planning process also requires the utmost attention to the hows of executing the strategy," thus suggesting a marriage between strategy and... View Details

Keywords: by James Heskett

November 2023 (Revised February 2025)
Background Note

Corporate Climate Targets

By: Willy C. Shih, Michael W. Toffel and Kelsey Carter

Companies that are addressing climate change by mitigating their greenhouse gas emissions often set reduction targets. This note describes several types of widely used carbon reduction targets, including carbon neutral, science based, net zero, real zero, and carbon... View Details

Keywords: Corporate Sustainability; Environmental Strategy; Climate Risk; Target-setting; Climate Change; Environmental Sustainability; Corporate Accountability; Policy; Measurement and Metrics; Strategic Planning; Social Issues; Corporate Social Responsibility and Impact

November 2006
Background Note

Technical Game Theory Note #6: Multiple-Round Games and Reputations

By: Dennis A. Yao

Provides a game theory-based interpretation of reputations and reputation building. View Details

Keywords: Game Theory; Mathematical Methods; Games, Gaming, and Gambling; Reputation; Debates; Strategy; Performance Consistency; Performance Improvement; Strategic Planning; Education Industry

31 Mar 2002
Research & Ideas

You’re Wasting Your Employees! What You Can Do About It

Most managers today understand the strategic implications of the information-based, knowledge-driven, service-intensive economy. They know what the new game requires: speed, flexibility and continuous self-renewal. They even are... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

November 2019
Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller

Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details

Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry

11 Sep 2007
First Look

First Look: September 11, 2007

Working PapersStrategic Interactions in Two-Sided Market Oligopolies Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are View Details

Keywords: Martha Lagace

November 2005 (Revised August 2007)
Case

ConAgra Foods: The Next Chapter

By: Ray A. Goldberg and Mary L. Shelman

In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No.... View Details

Keywords: Change Management; Corporate Strategy; Leading Change; Management Succession; Strategic Planning; Brands and Branding; Food; Agribusiness; Product Marketing; Management Teams; Transformation; Customer Focus and Relationships; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States

November 2017 (Revised November 2021)
Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details