Publications

March 2002
Case

Unified Energy System at Russia

On April 4, 2000, at a board of directors' meeting, CEO Anatoly Chubais, Russia's legendary reformer, announced his plan to break up the Russian joint stock company Unified Energy System (UES). The plan envisioned breaking up the giant energy monopoly along two lines... View Details

Keywords: Risk and Uncertainty; Energy Industry; Russia

13 Nov 2015
News

If CEOs Care About the Long Term, Why Don’t They Talk About It?

09 Jan 2014
News

Setting out the store

30 Jan 2022
News

From Just-In-Time To Just-In-Case: Is Excess And Obsolete Next?

09 Oct 2019
News

The Benefits of Framing Culture as a Management System

13 May 2019
News

Reading the Market

21 Mar 2018
News

Facebook critics assail CEO Zuckerberg

The Dynamic Advertising Effect of Collegiate Athletics

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

generous return policies motivate distributors to stock your full product line. This is particularly true with unproven new products. Be careful about expanding distribution to lower-priced channels; doing so can jeopardize existing... View Details

Keywords: by John Quelch

2014
Working Paper

Firm Competitiveness and Detection of Bribery

By: George Serafeim

Using survey data from firms around the world I analyze how detection of bribery has impacted a firm's competitiveness over the past year. Managers report that the most significant impact was on employee morale, followed by business relations, and then reputation and... View Details

Keywords: Competitiveness; Corruption; Bribery; Employee Engagement; Reputation; Regulation; Competition; Crime and Corruption; Ethics; Performance

SSRN

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April 2015
Case

Accor: Designing an Asset-Right Business and Disclosure Strategy

By: Mozaffar Khan and George Serafeim

Sebastien Bazin was now in charge of Accor, the world's largest French hotelier, a CAC 40 company with 3,600 hotels in 92 countries and a market cap of €10 billion. Previously as the European head of Colony Capital, one of the largest private equity groups and the... View Details

2005
Working Paper

Can Mutual Fund Managers Pick Stocks? Evidence from Their Trades Prior to Earnings Announcements

By: Malcolm Baker, Lubomir Litov, Jessica Wachter and Jeffrey Wurgler

We consider measures of stock-picking skill of mutual fund managers based on the earnings announcement returns of the stocks that they hold and trade. Relative to standard approaches, this approach focuses on an especially informative subset of the returns data,... View Details

Keywords: Stocks; Asset Management; Business Earnings; Forecasting and Prediction; Competency and Skills

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24 Jan 2024
Op-Ed

Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

Stonecipher that turned Boeing’s culture from excellence in aviation design, quality, and safety into emphasizing short-term profit and distributing cash to shareholders via stock buybacks. McNerney compounded the problem through his... View Details

Keywords: by Bill George; Air Transportation; Transportation; Aerospace

28 Aug 2012
First Look

First Look: August 28

important real-world consequences. The Stock Selection and Performance of Buy-Side Analysts Authors: Boris Groysberg, Paul M. Healy, George Serafeim, and Devin M. Shanthikumar Publication: Management Science (forthcoming) Abstract Prior... View Details

Keywords: Sean Silverthorne

2023
Working Paper

Flow-Driven ESG Returns

By: Philippe van der Beck

I show that the recent returns to ESG investing are strongly driven by price impact from flows towards ESG funds. Using data on institutional trades, I estimate the market’s ability to accommodate the demand of ESG funds, which is given by the elasticity of... View Details

Keywords: Investment Funds; Corporate Social Responsibility and Impact; Financial Markets; Investment Return

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May 2018
Case

Environmental Platform LEEDership at USGBC

By: Michael W. Toffel, Timothy S. Simcoe and Aldo Sesia

By 2018, it was clear that U.S. Green Building Council (USGBC) had significantly contributed to the growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design... View Details

Keywords: Environmental Sustainability; Standards; Business Model; Leadership; Problems and Challenges; Construction Industry; Green Technology Industry

February 1995 (Revised July 1995)
Case

Power Play (A): Nintendo in 8-bit Video Games

The home video-game industry began in 1972 with the founding of Atari. After riding a dramatic boom and bust in the early 1980s, most players left the business. Nintendo of Japan then rebuilt the industry--establishing a commanding worldwide position by the end of the... View Details

Keywords: Value Creation; Lawfulness; Competitive Advantage; Monopoly; Video Game Industry; Japan