Startup Marketing - Publications - Faculty & Research

Profile

Prita Kumar

Prita Kumar, the founder and CEO of Booya Fitness, built a pretty solid foundation for her eventual startup venture long before arriving at Harvard Business School. Growing up in Houston, Kumar and her sister were both into sports and... View Details

May 2017 (Revised October 2017)
Supplement

Uber: Changing the Way the World Moves (B)

By: Youngme Moon

This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details

Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States

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Business Track | New Venture Competition

Business Track Presented by the Rock Center for Entrepreneurship, this track is for new ventures whose economic returns drive substantial market impact. How to Register & Key Dates Eligibility $ 75,000 Grand Prize $ 25,000 Runner-Up Prize... View Details

01 Sep 2009
News

Ready for Launch

law for “38 seconds” before starting two other tech companies. Michelle Zatlyn (MBA ’09): Saskatchewan native with experience in product marketing and product management. The pair hatched the idea for what would become CloudFlare during... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

13 Sep 2019
News

Hollywood Ending

least for very long. For the last 14 months she has been running circles around Hollywood, since signing on as employee number one of a startup called Quibi. After devoting the previous two decades to Silicon Valley’s Fortune 500... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

February 2010
Article

Conflict of Interest and the Intrusion of Bias

By: Don A. Moore, Lloyd Tanlu and Max Bazerman

This paper presents evidence of performance persistence in entrepreneurship. We show that entrepreneurs with a track record of success are much more likely to succeed than first-time entrepreneurs and those who have previously failed. In particular, they exhibit... View Details

Keywords: Conflict of Interests; Prejudice and Bias; Performance; Entrepreneurship; Market Timing; Competency and Skills; Perception; Business Startups; Resource Allocation

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Find at Harvard

05 Mar 2019
Blog Post

"It is Possible to Walk Away from Situations that Make You Unhappy": Cauvery Patel, MBA 2016

sustainability conferences "to skim speaker lists and identify interesting people." Finally, Cauvery returned to a tried and tested strategy of offering pro-bono special projects work for smaller startups with limited budgets,... View Details

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

elevates that perspective to the next level,” she shared. Schoonbeek was also eager to gain more experience as an operator at a startup company to supplement her experience as a consultant working with large businesses. Specifically, she... View Details

Keywords: Entrepreneurship; Technology

01 Jun 2014
News

A Look at Olook

André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood in south São Paulo. "Her name... View Details

Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade

01 Sep 2011
News

Entrepreneur Named Director of Harvard i-lab

marketing and sales experience with Fortune 500, midsized, and start-up companies, Jones also has a background in education, having taught marketing as an adjunct lecturer at Bentley University outside... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management

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Field Course: Ideation and Prototyping for Innovation - Course Catalog

research skills to facilitate understanding: Whether a problem is worth pursuing, including assessment of 1) the strength of customers’ unmet needs; 2) whether the problem can be solved — but hasn’t yet been solved; 3) market size; and 4)... View Details

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What Google, Lego, and Other Brands Know About the Promise and Peril of AI | Working Knowledge

would affect attitudes toward their brands—often ended up with failed AI initiatives. “Companies often jump on the AI bandwagon pretty quickly,” says De Freitas, an assistant professor in the Marketing Unit. “One of the reasons is,... View Details

27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

tackles one of the most difficult questions in the startup world: How can you tell if a new business will succeed? The Year’s 10 Most Popular Articles from Our Archives What Is Management’s Role in Innovation? (31,511 visits in 2015) It's... View Details

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

successful product managers, general managers, startup founders, and CEOs of mature technology companies. Blending technical skills and business management knowledge Like all students in the MS/MBA program, Kaelyn and Adam had backgrounds... View Details

Keywords: All Industries

01 Jun 2020
News

Vital Signs

and CEO of Natalist, a direct-to-consumer fertility company. We talked with Tecco about how the pandemic has impacted the health care startup and venture capital ecosystem. What ideas and companies have seen an increase in funding during... View Details

Keywords: Jen Mele; COVID-19; Ambulatory Health Care Services; Health, Social Assistance

Fast Answer

Managing & Investing in a Fast-Growing Emerging Market: India

– India. Relevant sources include: The Financial Express and India Today. Emerging Markets... View Details

01 Dec 2022
News

Case Study: Your Call Is Important to Us

amount of e-nun-ci-a-tion helps. Before long, you’re hollering into a void of inhumanity, asking to speak with a human. All this can leave us feeling that we’re being held captive in a robot-hostage situation, says Alex Sambvani (MBA 2017), CEO of the View Details

Keywords: Computer Systems Design and Related Services; Professional Services

15 Dec 2024
News

Kelp Is on the Way

Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew Perkins (MBA 2009). When industries... View Details

Keywords: Jen McFarland Flint; Illustration by Melinda Beck; Water, Sewage and Supply Systems; Utilities

16 Jun 2023
Blog Post

The HBS Climate Rising Podcast Reaches 50 (Episodes)

themed series in 2022 covered several angles of corporate decarbonization—from HP’s climate plan to startup BlocPower’s strategy to electrify and decarbonize buildings, Aspen Institute’s collaborative initiative to help decarbonize ocean... View Details

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3 Technologies that Will Change the World - Course Catalog

power of the technology to disrupt the established order. Venture Capitalists have lined up to fund over 500 startups that use Generative AI. CEO’s of some of the leading AI companies have gone on record to say that this generation of AI... View Details

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