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Show Results For
- All HBS Web
(2,901)
- People (14)
- News (1,082)
- Research (1,307)
- Events (8)
- Multimedia (41)
- Faculty Publications (492)
- 01 Jun 2022
- Blog Post
Five Lessons From My First Year at HBS
how I should spend my time as an MBA student. A recurring piece of advice was “get to know your classmates beyond the classroom.” HBS does a great job at encouraging deep conversations among students – including through MyTakes, Evolve... View Details
- Portrait Project
Selamile Dlamini
women are meek, respectful, and silent. Somewhere along the line, I began to silence my inner voice, my intuition. When I had a feeling that I shouldn’t take the first job I landed in corporate America, I ignored it. Many times, I knew it was time to leave – many... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- Web
Health Care - Faculty & Research
persisted through 2021, even after the introduction of COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact. Keywords: Revenue ; Small Business... View Details
- 01 Dec 2023
- News
Leadership Transition for External Relations
joined ER, I would never have imagined spending the next 17 years working with and supporting the most extraordinary alumni community in the world. In big ways and small, in all aspects of your lives, in all corners of the globe, you live... View Details
- 21 Aug 2020
- Blog Post
Pursuing a JD/MBA Joint Degree
choose to spend your first year at either HBS or HLS and your second year of the program will be at the partner school. Since I chose to start at HBS, I spent time with my HBS section for the entire first year, and in the second year, I... View Details
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
management," says Cespedes, a senior lecturer in the Entrepreneurial Management unit at Harvard Business School. "But far fewer confront a basic fact: Companies typically spend much more money and hire many more people,... View Details
Keywords: by Carmen Nobel
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
says, noting that according to US Bureau of Labor Statistics, 12 percent of the workforce is listed as salespeople, a figure that has grown in the 21st century. Plus, the $900 billion that is spent on sales forces by US companies is three times what firms View Details
Keywords: by Dina Gerdeman
- 14 Sep 2020
- Research & Ideas
You're Right! You Are Working Longer and Attending More Meetings
Teams, which have become increasingly popular. To tackle some of these questions, Sadun has been studying how 300 knowledge workers have been spending their time during the pandemic and how those activities affect their moods and... View Details
Keywords: by Danielle Kost
- 24 Jan 2005
- Research & Ideas
Rethinking Activity-Based Costing
and customers. At the same time, the new approach provides more accurate cost-driver rates by allowing unit times to be estimated even for complex, specialized transactions. Estimating the cost per time unit of capacity. Instead of surveying employees on how they View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- 24 Jun 2009
- Working Paper Summaries
Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad
Keywords: by Lynda M. Applegate & J. Bruce Harreld
- 20 Nov 2007
- Working Paper Summaries
The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta
- 02 Jan 2014
- Working Paper Summaries
Managing the Family Firm: Evidence from CEOs at Work
- 2013
- Book
What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential
By: Robert Steven Kaplan
How do you create your own definition of success—and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to "success" as defined by those around us—and... View Details
Keywords: Career Planning; Vocational Guidance; Job Satisfaction; Satisfaction; Personal Development and Career; Customization and Personalization
Kaplan, Robert Steven. What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential. Boston, MA, USA: Harvard Business Review Press, 2013.
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
refugees were shamed on social media after being photographed with smartphones, and federal agencies have reprimanded how lower-income individuals spend relief funds after natural disasters. Even groceries aren't safe, Hagerty and Barasz... View Details
Keywords: by Rachel Layne
- Portrait Project
Katie Rowe
quickly readmitted—“grrr.” The hospital is over capacity, so our postoperative patient spends a night in the post-procedure unit and becomes delirious—“grrr.” A family agonizes over decisions about their father’s care because no one is... View Details
- Web
Business Fundamentals Course - CORe | HBS Online
widely. Some participants spend more time on the platform to enhance their understanding of course concepts and share insights with peers. This time includes all coursework on the platform, including written reflections and quizzes, as... View Details
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.