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(2,107)
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- Research (1,012)
- Events (4)
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- 17 Oct 2006
- First Look
First Look: October 17, 2006
across their internal corporate departments lead their facilities to prioritize different institutional pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with... View Details
Keywords: Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book... View Details