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      • October 2000 (Revised March 2001)
      • Case

      Firestone/Ford Tire Controversy, The (A)

      By: V.G. Narayanan and Roger Orosman Nieves
      Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details
      Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry
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      Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy, The (A)." Harvard Business School Case 101-034, October 2000. (Revised March 2001.)
      • October 2000 (Revised November 2005)
      • Case

      Cisco Systems: Web-enablement

      By: Richard L. Nolan, Kelley Porter and Christina Akers
      Describes how Cisco web-enabled their ERP systems and developed the "front office" systems to electronically link to their customers and suppliers. A rewritten version of an earlier case. View Details
      Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Service Operations; Information Technology Industry
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      Nolan, Richard L., Kelley Porter, and Christina Akers. "Cisco Systems: Web-enablement." Harvard Business School Case 301-056, October 2000. (Revised November 2005.)
      • September 2000
      • Case

      Quokka Sports

      By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
      Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
      Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Web Services Industry; Web Services Industry
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      Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.
      • September 2000 (Revised October 2002)
      • Case

      National Logistics Management

      By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler
      National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can... View Details
      Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry
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      Applegate, Lynda M., Mary Rotelli, and Kristin Kohler. "National Logistics Management." Harvard Business School Case 801-110, September 2000. (Revised October 2002.)
      • September 2000
      • Background Note

      Professional Services Module Five: Serving Clients Effectively

      By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
      It is imperative for the internal systems and processes to be connected to the external processes of client management, competitive adaptation, and service delivery. View Details
      Keywords: Competency and Skills; Customer Relationship Management; Knowledge Acquisition; Service Delivery; Performance Effectiveness; Adaptation; Competitive Strategy
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      DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module Five: Serving Clients Effectively." Harvard Business School Background Note 801-011, September 2000.
      • September 2000
      • Background Note

      Professional Services Module One: Introduction to the Challenges Facing PSFs

      By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
      This initial module was meant to clarify how the course would be useful to students who would be starting PSFs, working for them as an employee or contractor, managing them, or hiring them from the client side. View Details
      Keywords: Entrepreneurship; Selection and Staffing; Management; Service Delivery; Service Industry
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      DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module One: Introduction to the Challenges Facing PSFs." Harvard Business School Background Note 801-007, September 2000.
      • September 2000
      • Background Note

      Professional Services Module Two: External Strategy for Sustained Competitive Advantage

      By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
      Concerns itself with the strategic dynamics which influence organizations externally. View Details
      Keywords: Competitive Advantage; Competitive Strategy; Corporate Entrepreneurship; Business Startups; Business Plan; Service Operations; For-Profit Firms; Power and Influence; Measurement and Metrics; Business Processes; Management Practices and Processes; Management Analysis, Tools, and Techniques
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      DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module Two: External Strategy for Sustained Competitive Advantage." Harvard Business School Background Note 801-008, September 2000.
      • September 2000 (Revised February 2025)
      • Case

      Netflix (2000)

      By: E. Scott Mayfield
      The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
      Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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      Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
      • September 2000 (Revised March 2006)
      • Case

      ZOOTS--The Cleaner Cleaner

      By: Myra M. Hart and Sharon Peyus
      A successful entrepreneur (retailing) starts a new venture in dry cleaning. The case focuses on transferable models, skills, and knowledge from one venture to the next. Areas of emphasis are: managing growth, challenges of operations, financing, and competitive moves. View Details
      Keywords: Growth Management; Competitive Strategy; Operations; Knowledge Dissemination; Business Startups; Corporate Finance; Service Industry; Service Industry
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      Hart, Myra M., and Sharon Peyus. "ZOOTS--The Cleaner Cleaner." Harvard Business School Case 801-114, September 2000. (Revised March 2006.)
      • September 2000
      • Teaching Note

      Casto Travel TN

      By: Thomas J. DeLong and Susan Harmeling
      Teaching Note for (9-899-120). View Details
      Keywords: Entrepreneurship; Service Operations; Management
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      DeLong, Thomas J., and Susan Harmeling. "Casto Travel TN." Harvard Business School Teaching Note 801-180, September 2000.
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • August 2000
      • Case

      Alison Brown of Compass Records

      By: Teresa M. Amabile and Amy Blitz
      Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Growth Management; Industry Structures; Service Delivery; Business Strategy; Expansion; Entertainment and Recreation Industry; Music Industry
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      Amabile, Teresa M., and Amy Blitz. "Alison Brown of Compass Records." Harvard Business School Case 801-089, August 2000.
      • August 2000
      • Case

      Project ACHIEVE - January 2000

      By: H. Kent Bowen and Elizabeth Kind
      Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details
      Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry
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      Bowen, H. Kent, and Elizabeth Kind. "Project ACHIEVE - January 2000." Harvard Business School Case 601-044, August 2000.
      • August 2000 (Revised September 2000)
      • Case

      Extraprise

      By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani
      In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details
      Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Web Services Industry; Web Services Industry; Boston
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      Datar, Srikant M., Krishna G. Palepu, and Sarah S. Khetani. "Extraprise." Harvard Business School Case 101-001, August 2000. (Revised September 2000.)
      • August 2000 (Revised February 2003)
      • Case

      Borders Group, Inc.

      By: Zeynep Ton and Ananth Raman
      Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
      Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
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      Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
      • July 2000 (Revised November 2001)
      • Case

      Catalyst Medical Solutions

      By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
      Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details
      Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Service Industry; Service Industry
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      Edmondson, Amy C., Richard M.J. Bohmer, and Naomi Atkins. "Catalyst Medical Solutions." Harvard Business School Case 601-014, July 2000. (Revised November 2001.)
      • July 2000 (Revised May 2002)
      • Case

      Gateway: Moving Beyond the Box

      By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
      Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result. View Details
      Keywords: Transition; Change Management; Valuation; Service Operations; Service Delivery; Distribution Channels; Computer Industry; Electronics Industry; United States
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      Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
      • 2000
      • Chapter

      Service Markets and the Internet

      By: J. A. Deighton
      Keywords: Internet and the Web; Service Operations; Market Design
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      Deighton, J. A. "Service Markets and the Internet." In Services Marketing: People, Technology, Strategy, edited by Christopher Lovelock. Upper Saddle River, NJ: Prentice Hall, 2000.
      • June 2000
      • Case

      Lifeline Systems, Inc. (A)

      By: H. Kent Bowen and Marilyn Matis
      Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details
      Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Service Industry; Service Industry
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      Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.
      • June 2000 (Revised October 2000)
      • Supplement

      Dogfight over Europe: Ryanair (B)

      By: Jan W. Rivkin
      Supplements the (A) case. View Details
      Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London
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      Rivkin, Jan W. "Dogfight over Europe: Ryanair (B)." Harvard Business School Supplement 700-116, June 2000. (Revised October 2000.)
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