Publications
Publications
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- All HBS Web
(2,356)
- Faculty Publications (1,103)
- January 1997
- Teaching Note
Clarkson Lumber Company, Teaching Note
By: Thomas R. Piper
Teaching Note for (9-297-028). View Details
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
- October 1996 (Revised April 1997)
- Case
Tweeter etc.
By: John T. Gourville and George Wu
In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
- September 1996 (Revised June 1997)
- Case
QVC, Inc.
Illustrates the "Service Profit Chain" in action. QVC, whose initials stand for Quality, Value,, and Convenience, demonstrates clearly how a strong customer focus can lead to establishing a strong franchise in the retail sector and a highly profitable business whose... View Details
- July 1996
- Case
Williams-Sonoma, Inc.--1990
By: Nancy F. Koehn and Michael Dearing
Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
- May 1996 (Revised August 2001)
- Case
Timberland and Community Involvement
By: James E. Austin and Jaan Elias
The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
- February 1996
- Teaching Note
ToyWorld: Information Technology Planning TN
Teaching Note for (9-195-262). View Details
Keywords: Retail Industry
- January 1996
- Teaching Note
Concord Center TN
By: William J. Poorvu and John H. Vogel Jr.
Teaching Note for (9-394-200). View Details
Keywords: Retail Industry
- December 1995
- Article
Retail Competition in the Fast Moving Consumer Goods Industry: The Case of France and the U.K.
By: R. Lal, M. Corstjens and J. Corstjens
- December 1995 (Revised February 1999)
- Case
Toys "R" Us Japan
By: Debora L. Spar
Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details
- October 1995
- Teaching Note
H.E. Butt Grocery Company: A Leader in ECR Implementation (Abridged) TN
Teaching Note for (9-196-061). View Details
Keywords: Retail Industry
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
- August 1995 (Revised January 2024)
- Supplement
Health Stop (B): Starting Up
Describes the long waiting time experienced by customers in Health Stops and asks students to specify the changes in its business model which could help solve the problem. View Details
- June 1995
- Case
Polaroid Corporation: European Distribution System
By: Janice H. Hammond and Afroze A Mohammed
Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details
- June 1995 (Revised July 1995)
- Case
Wal-Mart in East Asia
By: David B. Yoffie and Richard Seet
Discusses Wal-Mart's entry strategy in East Asia, specifically Singapore, Japan, Hong Kong, and China. View Details
Keywords: Market Entry and Exit; Trade; Expansion; Retail Industry; East Asia; Singapore; Japan; Hong Kong; China
- May 1995 (Revised March 1996)
- Case
ToyWorld, Inc.: Information Technology Planning
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details