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  • 21 Aug 2012
  • First Look

First Look: August 21

  PublicationsThe Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence Authors:David Collis, David Young, and Michael Goold Publication:Journal of International Management 18, no. 3 (September... View Details
Keywords: Sean Silverthorne
  • 31 May 2011
  • First Look

First Look: May 31

within domestic Chinese companies, so he has turned to global multinational pharma companies, for now. The purpose of the case is to help present and future managers at global multinationals who have... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2001
  • Research & Ideas

Group Therapy

new stock exchange, the notion that this will translate quickly into smoothly functioning financial markets, in the absence of enabling institutions and intermediaries, is unrealistic. Finally, agencies and multinational companies that... View Details
Keywords: by Peter Jacobs
  • 01 Mar 2023
  • News

Family Matters

being a CEO of a multinational corporation. She even dressed the part, going to school in a pantsuit. But the path to the corner office is often an expensive one. Thompson-Woode learned this as a high schooler in Brooklyn when she wanted... View Details
Keywords: April White
  • 25 Feb 2020
  • News

The Past Informs the Future of Work

multinational company with operations in 26 countries and numerous international partnerships. In 2017, the company had more than half a billion mobile, fixed, and TV customers. During case discussions, students explore Vodafone’s... View Details
Keywords: Jennifer Gillespie; Telecommunications; Information
  • October 1995 (Revised October 1996)
  • Case

Disney Consumer Products in Lebanon

By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
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  • March 1991 (Revised June 1993)
  • Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

states, thereby helping increase the incomes of 80–100 million farmer families across the country. However, despite its success, Amul is beginning to come under increasing pressure. Multinationals like Nestlé and Unilever are increasing... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2014
  • Research & Ideas

Why Businesses Need a Language Strategy

global marketplace, it is imperative for multinational organizations to have clear language strategies. Neeley has coauthored a September Harvard Business Review article with HBS Professor of Management Practice Robert Steven Kaplan on... View Details
Keywords: Re: Tsedal Neeley
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

hand, found this more of an American phenomenon than a European one. "There is not a single German brand being communicated in the same way around the world," he said. For multinational Nestlé, the truth fell somewhere in... View Details
Keywords: by James E. Aisner
  • 24 Jul 2000
  • Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

1980; and Alberto Tazartes (HBS MBA '84), a senior partner in the Milan office of BC Partners, a private equity firm that focuses on acquiring and developing large businesses throughout Europe in partnership with management. Founded in 1972 under the name View Details
Keywords: by James E. Aisner; Financial Services
  • 01 Sep 2005
  • News

London Forum Highlights the Best of HBS

globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China, India, and even Korea.... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 21 Apr 2015
  • First Look

First Look: April 21

http://www.brookings.edu/~/media/Projects/BPEA/Fall-2014/Fall2014BPEA_Weinzierl.pdf?la=en   Working Papers Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

corporations hold significant amounts of cash on their balance sheets, and these cash holdings have been justified in the existing empirical literature by transaction costs and precautionary motives. An additional explanation, considered in this study, is that U.S.... View Details
Keywords: Martha Lagace
  • May 2021
  • Teaching Note

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

By: Tsedal Neeley
Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details
Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry
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  • January 2010 (Revised November 2012)
  • Teaching Note

Genzyme's CSR Dilemma: How to Play its HAND (TN)

By: Christopher A. Bartlett
Teaching Note for [910407]. View Details
Keywords: Programs; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Multinational Firms and Management; Competitive Strategy; Markets; Biotechnology Industry
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  • 19 Jul 2011
  • First Look

First Look: July 19

from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its membership made up of mentally disabled individuals. Since its establishment in 1982, the organization has aimed... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2000
  • Research & Ideas

Entrepreneurship in Europe

push into other countries more quickly. "Building a functioning multinational firm is a huge challenge. There are many that underestimate it." A strong rise in both venture capital and private equity funds under management shows... View Details
Keywords: by Kenneth Liss
  • 01 Jan 2003
  • News

Daniel L. Vasella, M.D.

primarily based on a narrow definition of 'good business,'" says Vasella. "If you can improve the way medicine is practiced, I believe you will also make money." With sales up 21 percent to $5.7 billion in the first quarter of 2003, Novartis-the Basel-based View Details
  • 05 Nov 2013
  • First Look

First Look: November 5

at Harvard Business School, Collis' new text takes the firm that operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision maker. Illustrated with examples from companies of all sizes... View Details
Keywords: Sean Silverthorne