Publications

September 1989
Background Note

Vision Thing

Describes the challenge of creating, communicating, and committing to a "vision" for an organization. Visions are characterized as a critical building block for stimulating a successful major change in an organization. Considers characteristics of a good vision, an... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose

August 2023 (Revised August 2023)
Case

Sky Therapeutics: Innovating in Digital Therapeutics

By: Satish Tadikonda, Olivia Reszczynski and William Marks

Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details

Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Industry; Technology Industry

February 2025
Article

Seeing the Whole: Configurational Cognition and New Venture Resource Mobilization

By: Goran Calic, François Neville, Santi Furnari and C. S. Richard Chan

Research is scant on how multiple venture attributes combine as “whole packages” of signals (or cognitive configurations) in resource holders’ eyes, shaping a venture’s ability to mobilize resources. Drawing on a Qualitative Comparative Analysis of 1,395 crowdfunding... View Details

Keywords: Crowdfunding; Mission and Purpose; Entrepreneurship; Communication; Perception

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October 28, 2021
Article

Creating a Meaningful Corporate Purpose

By: Hubert Joly

Today, most company leaders believe that their companies’ larger purpose is to make a positive difference in the world—not just to maximize shareholder value. Defining a corporate why and making sure it guides decisions and operations has therefore become a cornerstone... View Details

Keywords: Corporations; Purpose; Meaningfulness; Organizations; Mission and Purpose; Organizational Change and Adaptation

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August 6, 2020
Article

Companies Must Go Beyond Random Acts of Humanitarianism

By: Frank Cooper and Ranjay Gulati

Any organization can write a check or mobilize resources when confronted with a crisis such as the Covid-19 pandemic or a social movement such as Black Lives Matter. But corporate crisis response becomes much more meaningful when stakeholders know that the organization... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact

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February 1990 (Revised April 1991)
Case

Central Maine Power Co.: Goals and Objectives Program (A)

By: Robert L. Simons

Keywords: Mission and Purpose; Utilities Industry; Maine

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13 Jan 2020
Working Paper Summaries

Recognition Incentives for Internal Crowdsourcing: A Field Experiment at NASA

Keywords: by Jana Gallus, Olivia S. Jung, and Karim R. Lakhani; Aerospace

Article

181 Top CEOs Have Realized Companies Need a Purpose Beyond Profit

By: Claudine Gartenberg and George Serafeim

On August 19, 2019, the Business Roundtable (BR) issued a memo entitled “Statement on the Purpose of a Corporation.” The Business Roundtable, one of the most preeminent business lobbies in the United States, includes 192 CEOs of leading U.S. companies from Apple to... View Details

Keywords: Purpose; Corporate Purpose; Stakeholder Management; CEO; Mission and Purpose; Business and Stakeholder Relations; Strategy

October 26, 2023
Article

How to Connect Employees to Your Company’s Purpose

By: Hubert Joly

We know making a noble corporate purpose — that is, one aimed at doing something good in the world — come to life is both important and hard. Emerging practices from leading companies show that the journey is not about top-down messaging. If anything, it’s about... View Details

Keywords: Mission and Purpose; Employee Relationship Management

01 Jun 2004
News

How Nonprofits Dilute Their Efforts

“Most of the nonprofits operating today make program decisions based on a mission rather than on a strategy,” writes HBS professor V. Kasturi Rangan in Harvard Business Review. “In fact,” he notes, “many nonprofits don’t have a strategy... View Details

Keywords: Publishing Industries (except Internet); Information

Web

Other Student Organizations | MBA

Other Student Organizations Disability Advocacy & Affinity Group Disability, A Student Association at HBS has a mission to destigmatize the experience at Harvard Business School (HBS) of living with or being the caretaker of someone with... View Details

01 Mar 2004
News

Campaign Hosts Events in Washington and Seattle

School’s world-changing impact, and dinner. Dean Clark’s after-dinner address reminded everyone that the School’s mission — to educate leaders who make a difference in the world — dates from its inception nearly one hundred years ago.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

About Us | Information Technology

About Us Harvard Business School (HBS) IT is a nimble, innovative, strategic partner who crafts, delivers, and supports the pioneering technology solutions that connect, enable, and inspire the HBS community to educate leaders who make a difference in the world. Our... View Details

May 13, 2021
Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati

Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details

Keywords: Mission and Purpose; Moral Sensibility; Business Startups

December 1995 (Revised November 1996)
Background Note

Corporate Purpose and Responsibility

By: Lynn S. Paine

Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and... View Details

Keywords: Mission and Purpose; History; Corporate Social Responsibility and Impact

July 2024 (Revised July 2024)
Case

Gates Ventures: Making Alzheimer's a Forgotten Past

By: Satish Tadikonda, William Marks, Shardule Shah and Calvin Marambo

After a personal journey and interest in Alzheimer's Disease (AD) by Bill Gates, Gates Ventures set out to find the best way to accelerate innovation in the field of AD. In partnership with the Alzheimer's Drug Discovery Foundation, Gates Ventures created the... View Details

Keywords: Philanthropy and Charitable Giving; Entrepreneurial Finance; Health Disorders; Mission and Purpose

November 22, 2023
Article

Unifying Your Company Around a Moral Goal

By: Ranjay Gulati

In turbulent times, companies need a reliable anchor to guide decision-making. When organizations become moral communities, underpinned by purpose, they provide that stability for stakeholders as well as a reassuring sense of hope, solidarity, agency, and meaning.... View Details

Keywords: Mission and Purpose; Organizational Culture; Corporate Strategy; Leadership

October 2023
Supplement

Rheaply: Circularity For Every Business Supplement 1

By: Rembrand Koning and Alicia Dadlani

Pitch deck explaining the early vision of the company that was presented by the CEO to potential investors. View Details

Keywords: Business Startups; Social Entrepreneurship; Entrepreneurial Finance; Mission and Purpose; United States; Chicago; Illinois

October 2018
Supplement

JetBlue: Relevant Sustainability Leadership (B)

By: George Serafeim and David Freiberg

The case outlines JetBlue's decision to disclose according to the Sustainability Accounting Standards Board (SASB) standards and the ESG metrics they began reporting. Data on resulting changes in institutional ownership are also provided. View Details

Keywords: Sustainability; Metrics; Leadership And Change Management; Airlines; Innovation; Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Sustainability Reporting; Change Management; Leadership; Mission and Purpose; Financial Reporting