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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting
  • 06 Mar 2012
  • First Look

First Look: March 6

influential, and industry less influential, than we commonly assume. How Early Adoption Has Increased Wealth—Until Now Authors:Diego Comin and Bart Hobijn Publication:Harvard... View Details
Keywords: Sean Silverthorne
  • 22 May 2012
  • First Look

First Look: May 22

serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number of... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a... View Details
Keywords: Martha Lagace
  • May 2001 (Revised June 2001)
  • Teaching Note

Reuters Greenhouse Fund TN

By: Rosabeth M. Kanter
Teaching Note for (9-301-012). View Details
Keywords: Financial Services Industry; Financial Services Industry
Related
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

for PR firms and their holding-company media conglomerate parents to do so. The public relations industry in the broadest sense has undergone a tremendous amount of... View Details
Keywords: Martha Lagace
  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

discriminate, and that piracy may even result in higher profits to Microsoft! Finally, the paper investigates the societal welfare consequences of OSS availability by comparing different industry structures... View Details
Keywords: by Sean Silverthorne; Technology
  • 08 Mar 2016
  • First Look

March 8, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2012
  • First Look

First Look: January 10

startups, suggesting a time of increased experimentation in the economy. We provide a model of investment into new ventures that demonstrates why some places, times, and industries should be associated with... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2012
  • First Look

First Look: March 20

industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of innovation, entrepreneurship, View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

large set of countries and industries and exploit cross-section and time-series variation in import tariffs to examine the impact of prices on... View Details
Keywords: Sean Silverthorne
  • October 2002 (Revised May 2003)
  • Case

Vivendi (B): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and Rhonda Kaufman
Supplements the (A) case. View Details
Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry; France
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  • January 1989 (Revised February 1993)
  • Supplement

Warner Cable (B)

Describes the view of corporate officers regarding the changes made by General Manager Bruce McKinnon. View Details
Keywords: Organizational Change and Adaptation; Telecommunications Industry; Telecommunications Industry
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  • 28 Jun 2016
  • First Look

June 28, 2016

Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues largely unrelated to their core business, ranging from LGBT rights... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2014
  • Research & Ideas

Why Businesses Need a Language Strategy

highest levels of their industry and ask them to learn the basics of another language that you want to make the basis of communication in your company? Aren't they going to feel like a student in high... View Details
Keywords: Re: Tsedal Neeley
  • October 2015
  • Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details
Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry
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  • 18 Mar 2014
  • First Look

First Look: March 18

the ratings. Our tests examine whether these forms of disclosure reflect firms' real efforts to combat corruption or are cheap talk. We find that the ratings are related to enforcement and monitoring, country View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand View Details
Keywords: Sean Silverthorne
  • 23 Jan 2006
  • Research & Ideas

Financial Reporting Goes Global

standards play in the globalization of Indian businesses, U.S. businesses, and businesses of other countries? A: This really comes back to what makes India unique. India is having an amazing growth spurt that has led to having global... View Details
Keywords: by Cynthia Churchwell; Accounting; Financial Services
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

Abstract Many scholars and practitioners have recently argued that corporate awards are a "free" way to motivate employees. We use field data from an attendance award program implemented at one of five View Details
Keywords: Sean Silverthorne

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