Marketing Management - Publications - Faculty & Research

01 Sep 2006
News

Street Singer

singing it.’” In an interview at her office in midtown Manhattan, Harris, a managing director at Morgan Stanley and an accomplished gospel singer, recounts this story and others with the kind of informal ease you might expect from a... View Details

Keywords: Julia Hanna; Finance

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

Photos by Chris Taggart Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016,... View Details

Keywords: April White

01 Oct 1998
News

Merton Named University Professor

Harvard's most distinguished professorial posts. "Bob Merton has done seminal work in enlarging our theoretical and practical understanding of financial markets and how to manage risk," said Harvard... View Details

01 Apr 1999
News

New Releases

1996 faculty symposium titled "Breaking New Ground: Initiatives in Management Education, 1980-1995." Organized by Clark, the three-day event gave faculty an opportunity to take a step back from their ongoing research and talk about the... View Details

Keywords: Susan Young

01 Dec 2015
News

Leading Boston and Beyond

have found their passion in municipal government. “You’d be hard pressed to find any position where you are a senior manager of a $3 billion organization that impacts people so directly,” says Koh. “There is no greater meaning in life... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

and Vanessa Royle In the end, Ilana Springer Borkenstein and Eric Gruskin, from the New York region, took the Grand Prize of $75,000 with their startup, M7 Health, an innovative nursing-workforce management platform. The Runner Up prize... View Details

Keywords: Margie Kelley

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

01 Dec 2018
News

Ask the Expert: Gimme Shelter

of the nonprofit developer Hello Housing, points out that these people are critical to healthy communities: “Some portion of the housing market has to be free from speculation to ensure there’s a place for the people who are supporting... View Details

Keywords: Jen McFarland Flint

25 Aug 2022
News

The Exchange: The Road Ahead for Crypto

From left: Scott Duke Kominers and Charles C.Y. Wang (Image by John Ritter) Cryptocurrencies have been edging their way out of the periphery for the last decade and proliferating as they go: About 18,000 digital currencies currently exist and hit a total View Details

Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance

01 Feb 1999
News

All in the Family

job." Jon and George Pellegrin were grappling with issues common to any company: managerial differences, power clashes, succession questions. But ratcheting up the intensity of their struggle was the fact that they were not just talking View Details

Keywords: Marguerite Rigoglioso

01 Dec 2008
News

Letters to the Editor

any marketing cases on the Hispanic market in the last 100 years. Too bad Ted is not around. Jorge E. Reynardus (MBA ’73) New York, NY Professional Managers and HBS The history... View Details

01 Mar 2012
News

Shop Talk, Different Avenues

of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details

Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade

01 Jun 2015
News

Higher Ground

LPO in August 2005. A week later, while guest conducting in Korea, he saw reports on CNN that New Orleans, though battered by Hurricane Katrina, had managed to avoid major damage. But constant email updates from an LPO member, which had... View Details

Keywords: Dan Morrell; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Health, Social Assistance

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

preclinical studies in animal models including Alzheimer’s disease, cardiovascular disease, multiple sclerosis, melanoma, and breast cancer. Skouras launched Olatec in 2008 after founding Global Reach Management Company following a decade... View Details

01 Mar 2025
News

On The Case: The Base Factor

In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details

Keywords: Jen McFarland Flint

01 Oct 2000
News

HBS Alumni Association Board of Directors: President's Report

develop a support mechanism whereby alumni could receive training through volunteer IT specialists. Highlights of its recommendations included a broader marketing effort to all alumni, publicizing the benefits of the online services... View Details

01 Jun 2007
News

KPMG for Mayor!

Nigerians. It could lay out its management plan as part of its election campaign, and voters would take that into account in making their decision. Why would locals vote for a foreigner? If they felt it was their only option to get out of... View Details

Keywords: Eric Werker; Executive, Legislative, and Other General Government Support; Government

13 Feb 2020
News

Honoring a Legend

company and made it the foundation of the IBM Marketing Cloud. While exploring what was next, Nussey wrote a book. Your Mountain is Waiting: Practical Advice For Forging A Mission In Life, came together as he shifted his attention and... View Details